Seat and Eat

Sol ving the logistical challenge of getting food to sports fans.

Tasks: Concept Development, Research, Wireframe, Prototype, Interaction Design & Visual Design
Role: UX/UI Designer

Short introduction
Hi, my name is Szymon, and I am Business and
Marketing graduate. Couple years back, I
became increasingly interested in the way
content plays a role in our lives and felt
compelled to be a part of designing the
environments and experiences that I was
interacting with daily. I have started with
creating content for social media which helped
me better understand the problems and see the
opportunities within that field. With a bit of
coding knowledge and my marketing roots, the
UX/UI field felt like the best natural step forward
to help me get my foot in the door with the tech
world, as well as, enlightening me to the full
complexity of a user-oriented design process.

00. Challenge

What is the biggest pain point of all the sports fans? – waiting in line while the event goes on
without them. We’ve all had that feeling – hearing the roar of the crowd while you are waiting for
a burger or beer – you stand there and listen, drop your head, wonder what you missed and
sometimes run back to your seat to see what happened. Seat is the solution that have been
designed for fans enabling them to order, pay and enjoy their food in the stadium without leaving
their seats.

Design Process Overview *Table of Contents

UNDERSTAND DEFINE EXPLORE CREATE

01. Competitor
analysis
07. A/B Tests and
05. Information Architecture Click Tests

03. User Personas 09. User Flows

VISION
TRIGGER & SOLUTION
PLAN
MEASURE

08. Style Guide

04. Task Model &
Experience Map LEARN BUILD

06. Paper/Digital
Wireframes & Prototypes
02. Surveys &
Interviews

April July
2020 2020

It was very important to structure the project from the very beginning, therefore, the research
and the design phases have been organised and well planned. Through the project I implemented
2 design models - the double diamond and the lean design combined.

01. Competitor Analysis

The purpose of the below research was to examine and determine Seat’s market. The competitor
analysis has been conducted in order to develop stronger marketing strategy and identify
opportunities and potential advantages over the competition.

The study found a small number of similar applications working within the niche nationally, and
some more companies operating overseas - mostly in the US. Therefore, to learn best practices
the analysis has been conducted including companies of the same profile from around the world.

The analysis includes the competitor’s profile, marketing strategy, core business, SWOT analysis,
UI/UX, content, design and performance quality. Based on the analysis, I drew several core
features which will define Seat’s MVP.

Competitor Profile SEATSERVE Food Delivery Co. Stade de France

SEATSERVE was founded in 2014 Food Delivery Company is a fairly Unlike two other entities, Stade
and since then works closely with new entity operating on the UK de France has been developed
venues and sponsors to offer fans market since 2017. The owners of for the sole use of the national
their service and brand promotions. FDC came up with an idea to stadium of France. While it has
Seatserve serves the U.S. audience modernise customer experience food delivery feature within the
and is located in Manhattan, NY, and facilitate venues with a better app, many other categories and
Overview U.S.A. Seatserve puts a lot of focus alternative other than queuing. features has been included in it
on the merchant (stadium owner), is While their offer is very similar to too. This interesting solution
an efficient and innovative Seatserve, they have much less could have both, positive and
company. They have experience of experience and have worked with negative impact on usability of
working on big stadiums and they smaller venues across few such an app for food delivery
solve the problem of concession disciplines. purposes which will be discussed
lines. in sections below.

Seatsesrve knows that big network Food Delivery Company is yet As previously mentioned, Stade
is a huge part of growth. The another company trying to copy de France is an app designated
company invests a lot in new the business model of many other to support the logistics of the
workforce with great experience US entities providing in-seat food event-day at the venue. The app
within sales, marketing and delivery service. While it does not not only has got food delivery
technology in order to be able to innovate the service in general it option. Fans can also book
Competitive partner with large venues around does innovate the fan experience in tickets for future events, check
Advantage the country. Moreover, they are England since this kind of solution routes to the stadium (by train,
open for potential franchise has never popularised among car and bike) and find nearby
partners ready to expand the brand English fans. Therefore, they are a parkings. All of that from the
overseas which would be much “game changer” on the UK market. position of their phone.
easier considering their success in
the US.

Marketing Profile SEATSERVE FDC Stade de France

Seatserve’s target markets is anyone It is clear that FDC is at the SdF focuses only on their mother
attending events at the venues they beginning of working out their venue - Stade de France. The
operate at. According to Oracle’s potential. Although they claim to service is directed towards people
Stadium of the Future study, based work with “specialists from all over attending all sorts of events
on data provided by sports fans from the world” it does not translate to happening at the stadium.
the U.S., UK, Germany, Australia and creating more business Although, France is a multicultural
Target Canada, found that close to 30% of opportunities. FDC partners with nation and very popular holiday
Market fans believe that in-seat delivery is Griffin Park and Loftus Road and the destination the app does not
the most important way to improve moment, trying to optimise their provide any other language
the food and beverage experience, service and convince the fans to interface than French.
ahead of shorter transaction times. switch to digital.
Seatserve does improve that
experience, hence, wants to win
those customer over.

Seatserve puts a lot of emphasis on Similarly to Seatserve, FDC does not Stade de France is the only app
face to face appearances and advertise their service directly to that is being advertised to the
networking. Their main focus is on users/fans. Instead they work closely event attenders among the
Marketing developing Corporate Partnerships with venue managers and bring the research group brands. The
within different sports brands and service to fans even before they application banner is visible on the
Strategies working with them towards know they want it. venues website, there are
delivering better experience for fans mentions on SdF social channels.
and increasing event-day revenue for Pre event print ads also contain
the club. apps logo.

Core Business SEATSERVE FDC Stade de France

Seatserve provides venues with the The platform consists of two The application of Stade de France
technology and infrastructure (data smartphone applications: The User enables fans to order food, drinks
records, sales reports, App and Vendor App. The two apps and so much more. Thanks to its
demographics) to improve the fan necessitate each other and expanded core features it maybe
Product purchasing experience and increase together provide a smooth and soon treated as a map, parking
margins within the Food & Beverage effective platform for both the slot finder, ticket to the event and
division customer and vendor. POS to order food. All rounder
that allows fans to navigate their
stadium visit better.

Free Free Free

User Pricing
and Costs

SWOT Analysis SEATSERVE FDC Stade de France

- Real time notifications and up-to- - Simple and easy-to-use interface. - Integrates all aspects of stadium
the-second order monitoring. - Push notifications. visit in one place.
- Layout of item listings. - Not only does SdF support
Strengths concessions ordering, but fans are
able to manage their entire
stadium experience from seat
upgrades to parking.

- Doesn’t display items photos and - Inconsistent user experiences and - Inconsistent user experiences
relies on logos and basic images customer service shortcomings. and customer service
- Inconsistent user experiences and - Lack of messaging and shortcomings.
Weaknesses customer service shortcomings. communication. - Lack of messaging and
- Lack of messaging and communication.
communication.

- At this point it is clear that lack of - Although FDC has got simple app - The research found that there is a
messaging, communication, and design it does not offer basic number of “cash-only” vendors in
notifications within the Seatserve option that’s tracking the order, the stands. A fan with a credit card
app is a pain point for its users, so including this feature would has to go down into the
Opportunities improving this area could improve the communication. concessions area to purchase food
significantly help develop its and drinks or find an ATM. This is a
usability. significant barrier for those who
don’t want to miss the game.

- Seatserve is well established - FDC has got little experience, - Stade de France is not a direct
company working in the in-seat however, they are continuously competition since the app is
delivery services in the US with a building their network which will designated to serve only one
Threats potential to expand to European allow them to grow at the national venue ever.
markets. stage.

Competitor Analysis

Analysis showed drawing inspiration from the indirect competitors would help address issues I
saw with the direct competitors. This comparison provided a broader view of the user-base,
revealing possible expectations around mobile food apps and opportunities to elevate Seat
from its competition.

Areas for differentation and exploration

Areas to explore and improve Areas to emulate

- Menu pages and item listings - Real-time notifications and tracking

- Customer Services - Communication and error prevention
- Consistency of experience - Loyalty programs

02. Surveys & Interviews

The survey has been conducted with the group of 75 users in combination with 8 interviews from
my personal network to collect both quantitative and qualitative data to validate/invalidate Seat’s
provisional core features and to discover if any other features could be added. The target
audience was people who has attended mass events in the past in the UK, sports fans between
ages 19-56 who plan on going to sports events in the future.

In addition to seeking context for analysis, I needed to understand how users operate at sports
events and concerts exactly, as well as unpack users’ mental models and expectations of food
delivery apps. I wanted to find the trade-offs between convenience, cost, and incentive, and how
the setting or event affects that decision. Though Seat is only a prototype, the early state of the
implementation and limited user base prevented access to potential future users. This was an
opportunity to bring a fresh perspective to the product, and I have tailored the interview process

Interviews
Conducted interviews confirmed many of my initial assumptions, but, interestingly I learnt that
fan behaviour changes depending on the type of event/sport discipline or based on the group
they are attending the event with.

During the initial qualitative research done among my network I asked participants to describe
the buying process at the events they have attended in the past. The answers were consisted.
Huge lines. Many participants confirmed that they have missed some of the game due to the
long queue. An interesting observation was that some fans take advantage of the large
condiment stands to customise their burgers and hotdogs. This brought to mind the minimalist
item listings and lack of customisation options from the competitive analysis. A fan wanting
particular condiments on their burger has no option other than waiting in line: a major
opportunity for Seat to improve the stadium experience.

Another fact is that parents attending events with children struggle at the concession stands.
Parents with two or three children had difficulty managing five meals, applying condiments, and
wrangling kids. Purchasing alcohol increases the stress, as vendors pour alcoholic beverages into
open cups prior to purchase. Learning about families highlighted the importance the makeup of
a group plays on a stadium experience.

Interviewed sports fans and concertgoers, however, while they attended sporting events at
large stadiums, they went to concerts at smaller venues with short lines and concessions close at
hand. Knowing concession delivery wouldn’t be applicable in the concert venues they led me to
limit the scope of the work to sports venues and fans only.

At this point I optimised Seat’s core features. It was also clear to me that the food and beverage
purchase process must be accessible for people with dietary requirements and allergies. The next
step of the research involves questions that were going to determine the final scope of features
that will be included in the app.

Surveys

Price (38) 50.6% Walking Around… (44) 58.6%

Yes (62) 82.6%

Waiting Time (21) 28% Going to the Ne… (23) 30.6%

No (13) 17.4%
Allergen Info… (7) 9.3% Checking Google (6) 8%

Healthy Opt… (37) 9.3% Healthy Opt… (2) 2.6%

Hygiene (2) 2.6% Hygiene (0) 0%

Gluten Free (1) 1.3%

Yes (65) 86.6%

Top/Recommended (51) 68%

No (10) 13.4%
Pre Order (42) 56%

Track My Order (39) 52%

Filters/Tags (12) 16%

Meet My Diet Res… (8) 10.6%

Order Again (6) 8%

I have included some screenshots that helped me shape the core features of the application.
Surprisingly, survey participants pointed me towards creating top/recommended and pre-order
categories within the app, which I didn’t think would be popular. Moreover, none of the
competing app has implemented this kind of features in the past. So that could be a real
differentiator and Seat’s selling point.

Looking at the results, two major themes emerged:

Communication Flexibility

Users with specific dietary requirements Users’ behavior changed with event
needed a way to find the right food type, venue, and group makeup.
options. I also saw the need for Flexibility was required in order to
communication between the user and the maintain a positive experience for
app such as receiving order status users.
notifications.

By the way, at this point I decided the name of the App to be Seat.

SIT + EAT = SEAT :)

03. User Personas

Based on the results of the survey and interviews, I created 2 personas that represent two main
groups that have been recognised during the research. Group of friends and families. This step
will help me to guide design decisions, priorities and develop empathy with potential users.

I already knew the type of event along with the makeup of a group affected behaviour. I learnt
about struggling families struggling with arm-fulls of concessions and taking children to the
bathroom at inopportune times, so the aim was to design a flow that allows them to stay in their
seats while increasing flexibility. On the other hand users attending games with friends told us
they might not spring for delivery, but liked the idea of pickup, especially during fast-paced games
where everyone storms the concession area at halftime.

Bio
John is a full-time designer for a lifestyle magazine in
London. He loves living in the city where so much is
happening. John is a football fan, he often goes to
Arsenal home games with his best friends. In his free
time he is writing a sci-fi book.

Goals Motivations
· Enjoy uninterrupted game Convenience
with his friends.
Time-saving
· He doesn’t want to spend
too much and want to be
able to compare prices. Communication

John · Since he is a regular at the

stadium, he would love to
Rewards

28, Designer join a loyalty program.

London, UK Easy-to-use

Travel Sport UX

Applications Pain Points Technology

· He used in-seat service in
the past but he had to pay
hidden fees in the end.

· The app he used had very

little information about his
current order progress.
Personality
· He is concerned about long
onboarding and issues with Introvert
payments.
Analytical

Sensing

Judging

“I am huge fan of sports and love

eating out. I would be thrilled to
combine those two and never have Brands
to miss a game time again”

Bio
Martin is a busy shop owner in Brighton. He has two sons,
7 and 10 years old. He wants them to pick up on his love
to football and become fans of Brighton Albion FC.
That’s why they watch their team in action every other
weekend.

Goals Motivations
· Spend quality time with his Convenience
family.

· Have a plan on where to buy Time-saving

snacks to avoid losing time.
Communication
· He needs to be able to
confirm any allergens the
Martin food may contain.
Rewards

42, Entrepreneur
Brighton, UK · Paying for delivery would’t Easy-to-use
be a problem.
Business Sport Hiking

Applications Pain Points Technology

· Dietary restrictions means he

has to spend extra time away
from the game in order to
locate something to eat.

· He purchases food and

drinks regularly, and hates Personality
when waiting in line forces
him to miss the game. Introvert

Analytical

Sensing

Judging
“The time I am spending with my
family is so precious. Every way to
facilitate the logistics of the match Brands
day for us is a blessing.”

04. Task Model and Experience Map

To align on the direction and purpose of the project, I created a problem statement. The interview
synthesis demonstrated the need for a flexible and communicative product that allows fans to
enjoy the game without the hassle of waiting in line. However, fans were also frustrated by the
amount of time it takes to find the specific food or drink they want.

With these pain points in mind, I created our problem statement:

“Fans want to know about available options for a variety of reasons including diet, preference, and
budget, but finding the right option in a stadium is time consuming. They need an expedited and
informative way to find concessions that meet their preferences in order to increase their time enjoying
the game experience.”

This statement clearly reflected the frustrations I heard from users, and I needed design tools to
support the process. Through combining the value proposition of other products with the needs of
the potential users, I developed three guiding principles.

Stay in Game Stay Informed Stay Flexible

I needed to make the purchase The amount and placement of Data synthesis showed that
process as succinct as possible, information was key, in order users’ behaviour varied greatly
to ensure fans spent less time to meet the needs of users based on the type of event, as
in the app and more time with dietary restrictions, well as the group they attend
enjoying the game. In addition specific preferences or the with. A flexible product
to responding to the needs of inclusion of order tracking. allowed for a better user
users, this helped me focus on experience.
the Seat’s value proposition.

User Journey Chart

Stages Register Find & Create Customise Review & Pay Track & Receive

Create account, add (Optional before Review and Check out securely Receive notifications
personal details game: pre-order), customise the when you’re ready about your order to
Doing select location, enter order. to order. be ready when it
Add card details stadium seat number, comes.
manually/scan card browse shops, select
food and drinks

How can I avoid long How to find food shops? I want to remove Do I have everything I How much longer for my
waiting to buy food? What kind of food is mustard from my need? order to arrive?
Thinking Can someone deliver there? hot-dog. Do they have Who is going to bring my
it to me? What are the top places? gluten free buns? food?

Yeeay! I won’t miss even This is so easy! I hope they will get my Good to have buyers 10 minutes? Wow,
a second of that game! I can just click to find changes right. protection when that’s quick!
Feeling I hope they will find me
in the stadium.
gluten free options. checking out with
PayPal.
Eating good food and
watching game is
amazing experience.
Experience

Enjoyability Enjoyability Enjoyability Enjoyability Enjoyability

Relevance Relevance Relevance Relevance Relevance

Helpfulness Helpfulness Helpfulness Helpfulness Helpfulness

Task Model
Decision Initial investigation Decision II Detailed investigation Decision made
“Let’s order “Where shall I order?” “This stand has “Look at this portion, it’s massive!” “Awesome. What a
food to our fast delivery!” goal!”
seats”

Specific Custom-
Budget Needs Search for: Photos isation
the cheapest

Allergies Allergies
Placing
Search for:
Decision Browse The
the nearest
Order
Cousine Menu
Pick-up/
Search for: Specifics
Delivery Waiting veggie Price
Time

*Search shops *Provide timing information *List items by *Provide food illustrations *Provide tracking
using filters *Allow pre-order category *Inform about allergens information
*Best selling *Allow customisation
shops on top
as default

05. Information Architecture

In order to define the IA for Seat, I used previously done Competitor Analysis. It helped me to
evaluate what kind of content should be in the app. Then, I conducted a card sort with 2
participants to evaluate/generate ideals for the IA. This was a crucial step towards structuring the
application. Finally, I created a map to ensure the information I’ve collected and categorised is
connected with a strong flow and intuitive to the users.

Application Map

06. Wireframes and Prototypes

Pen and Paper

Using a pen and a lot of eco-friendly paper, I
drew some sketches of each screen for the
core features and repeated the process of
ideation, testing, iteration over and over
following lean UX method. Then, I created
responsive digital wireframes for mobile and
a grid system. As the process goes on I
conducted several usability tests using
interactive & non-interactive prototypes to
make sure that the user flows are easy to
learn, engaging, pleasant but most
importantly - intuitive.

Digital
Create Account screen
Allow 3rd party platforms to
Register/Login screen login.

Keybord to show up
Swipe down for quick when any text box
Home/main menu screen order touched

Cafe search view. Filter icon Cafe menu view. Include Item customisation view.
to allow customisable search images. Responsive basket icon.

07. A/B Tests

I conducted an A/B test (more precisely, a preference test) with 46 participants to see which colour
of CTA performs better. I used “woodbox” to create the polls and pasted the results below.
Interestingly enough, the results were pretty much even. As you can see in the images below,
option A - honey yellow was the control and B - turquoise was the variation.

So I conducted a second A/B test with 29 participants. This time the control was the option A -
turquoise and the variation was the option B - bold blue. This time, the result was clear (19-10). In
the end, I chose the turquoise as from accessibility stand point of view; it will be standing our more
and the text on top will be easy to read too.

9 41
9 41

LOGIN REGISTER
LOGIN REGISTER

Email Email

A B
Password Password

FORGOT PASSWORD
FORGOT PASSWORD
?
?

LOGIN LOGIN

21 votes

25 votes

9 41
9 41

LOGIN REGISTER LOGIN REGISTER

Email Email

Password

A B
Password

FORGOT PASSWORD ?
FORGOT PASSWORD ?

LOGIN LOGIN

19 votes

10 votes

08. Style Guide

The style guide of Seat has been created to help safeguard the integrity of its design and ensure
the consistency in terms of colours, fonts and sizes.

Logo variations

Seat and Eat

Seat and Eat

Seat and Eat

Colour Palette

#02C39A #0D2544 #EDF2F4 #4E4E4E

#0DEFBB #263A55 #FFFFFF #CBCBCB

Typography

Montserrat abcdefghIjkl mnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

All Round Gothic a b c d e f g h I j k l m n o p q r s t u vwxyz

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Logo All Round Gothic Bold 40px

Header 1 Montserrat ExtraBold 34px
Header 2 Montserrat Bold 24px
Body Header 1 Montserrat SemiBold 22px

Body Header 2 Montserrat Medium Italic 20px

Body Montserrat Light 18px

Button Montserrat Medium 20px

Elements

Buttons Navigation
􀆉

PRIMARY BUTTON

SECONDARY BUTTON
􀆉 Checkboxes
Sort
Icons Recommend
Waiting Time
Hygiene
Top Rated

Input & Dropdown

Bu
ASAP Burger
Slider Barkin Bun ’

Budweiser
£ £££ Best Burger

09. User Flows

Onboarding
9 41 9 41 9 41

Seat and Eat Seat and Eat Seat and Eat

Easy and Efficient All the Cafes The best part

Create account in matter of Search and find the cafe that Get it delivered to your seat
minutes Browse order and suits you best Top rates You don t have to miss any of
, !

pay All of it f rom the position veggie allergies We ve got it the action again Seat back
. , . , ’

of your palm hand ov r n n oy the show

. , ? ’ . ,
. c e ed. a de j .

SKIP SKIP SKIP

Register/Login + Home Screens

9 41 9 41 9 41 9 41 9 41
2 2

Venue 􀆉 Venue 􀆉

LOGIN REGISTER LOGIN REGISTER ADD CARD DETAILS SCAN

􀆉 􀆉
Email Email Card Number

National Allianz Arena Tottenham National Allianz Arena Tottenham

um Warsaw Hotspur Stadium um Warsaw Hotspur Stadium
Password Username Card Holder Name
Seat Location Sector
􀆉

FORGOT PASSWORD ?

Password Expiry Date tor

SSecector Dashboard
owtor
SRec

ow
RRow Row
Past Orders
LOGIN Security Code CVV t rders
PaSsteaO WalleWtallet
/

SSeaeat t Seat
REGISTER
Help
Help T ST RTDiscounts
GET STARTED DiscRT
T ST ounts
GE A ED

CONFIRM GE A ED

Settings SettPinrgesorder
􀆉
􀆉

SKIP

Search Cafe view

9 41 9 41 9 41 9 41
􀆉 Back 􀆉 Back 􀆉 Back 􀆉 Back

Top Rated 􀆉 Filters Bu 􀆉 Raj s ’ 􀆉

ASAP Burger
Sort
Barkin Bun
Recommended
’

Turkish Vegetarian 4 2 123)

Budweiser
• ££ • • . (

Allergy f riendly
n Barkin Buns Meat Spic Waiting Time Delivery 15 min
nBe4 8st Burge
Barrkin Buns
-
che 48 47

Hygiene Rating
Meat Spic
. ’ .
&

che 47

Cafe Info
. ’ .
&

Vegetarian Top Rated Vegetarian Menu

Combos
Dietary 1 Halloumi Wrap
and 1 Drink
Horse and Radish Raj s
Vegetarian 7 50
Vegan Horse and Radish
39 42
Raj s
. ’ . £ .
39
. ’ 42
.

1 Chicken Wrap 1
Fast Delivery Halal FaWst D
Q R vTery
E eli Y U I O P Oregano Fries 1 Drink
+

Gluten Free
+

11.50
S
£

Dairy Free A D F G H J K L
2 Chicken Wraps 1
Organic Halloumi Fries with
+

Z X C V B N M
Club Sauce 2 Drinks +

ich Ba r Munich Beer ASAP Bu 22.50

Price Range
37 £
41
ich Ba123 r Msp
unich
aceBeer o Bu
.
.

Plant Based
41 41 ASAP
G
􀆉

.
.
􀆉

£ £££ This isn t Chicken

Wrap Plant Based
’

( )

£ . 7 90

Offers Vegan Gyros Wrap

All Offers 7 90
Order More Save More
£ .

Specials
,

Up to 35 Off %
Chilli Onion Relish
Pork Gyros Wrap
8.90
Category
£

Grilled Halloumi
Burgers Cheese Souvlaki Wrap
Burritos £8.90

Wraps
Alcohol
􀆉

Chicken
Healthy
􀆉

Item view Customise Basket Tracking Review

9 41 9 41 9 41 9 41 9 41

􀆉Back 􀆉 􀆉 Back 2

􀆉 􀆉 BR vawsyour
ket
or r
􀆉 O rder Status
Tr your or r n
􀆉 Thank you !
􀆉
e ie de . ack de a d
ommun t w t your runner Y our or r s n ompleted
de ha bee c
c ica e i h n v r to you
Raj’s
.
a d deli e ed .

1 Halloumi Wrap and 1 Drink 1 Halloumi Wrap and 1 Drink Turkish Vegetarian 4 2 123) Preparing… Leave a review
-1+ Organic tomato and onion salad -2+
• ££ • • . (

Organic tomato and onion salad Allergy f riendly 10-15 minutes Help others and say how did
British Halloumi mild sauce and
,

British Halloumi mild sauce and

,

rs you like Raj s

Delivery
,

rs
,
’ ?
he b .
he b .

Drink options Drink options 40

.

Pick up one John Smith

Pick up one
.

Price Fast Delivery Food Quality

.

Extras Coke Sector H East

Row G Allergy f riendly Vegetarian Taste
: -

Pick up to 5
Diet Coke Seat G34
:

Remove Fanta
Type here
Sprite Your Order
…

Add a note
Extras 1 Halloumi Wrap
Pick up to 5 and 1 Drink
SUBMIT
Your Runner
7 50
Extra Salad
£ .

0 95
You will be approached and called
+£ .

ADD TO BASKET Extra Halloumi 1 55 1 Halloumi Wrap by name by our runner Alex .

and 1 Drink
+£ .

Extra Souce 0 95 Alex M

Extra Bacon
£7.50
+£ .
.

1 55
Sector H East
+£ .

Extra Cheddar Cheese Row G

: -
􀆉

+£ .1 25 ros Wrap Seat G34

:

Extra Avocado REMOVE

:

0 95
􀆉

+£ .

Remove Contact Alex

Any problems Text your runner
2 Chicken Wraps 1
No Salad
? !

Halloumi Fries with

+

No Halloumi Club Sauce 2 Drinks + Type here …

22.50
No Souce
£

Add a note
No Bread
􀆉

No Tomato
Add a note Type here…

Type here… Total 45 40 : £ .

- 2 + PAY NOW

ADD TO BASKET OR

EDIT PAYMENT PETHOD

􀆉

Conclusion

This project was a great opportunity for me

to comprehend what is user experience
design and gain a wealth of knowledge
about the field by creating an app from
beginning to end. It was a long, bumpy and
challenging journey. However, I enjoyed it a
lot at every stage. Although, this is just a
beginning of my life as an Experience
Designer and I still have a long way to go I
am ready to set out for the next journey!

Thank you for reading!