LYCEUM-NORTHWESTERN UNIVERSITY

Urdaneta City Campus

INSTITUTE OF GRADUATE AND PROFESSIONAL STUDIES

DOCTOR OF BUSINESS ADMINISTRATION

Pre-Midterm Quiz in DBA 411

Crisis Management
Summer - A.Y. 2019-2020

Name Jonathan B. Lastimado Date: June 20, 2020

DIRECTION: It is your responsibility to ensure that you do not have in your possession
any unauthorized notes or other means that would improperly help you in your work.
Mobile phones are strictly prohibited while having examinations. Be honest.

Discuss extensively the following: Each of the question has a credit point of 25%, zero-
based. You are allotted one (1) hour to answer the questions. Outputs must be sent to
our class email address: igps.urd@gmail.com

Discussions. Be as specific as possible in all your answers.

1. What is your personal concept about crisis management? (5points)

Crisis management is the procedure by which an association manages a

troublesome and surprising occasion that takes steps to hurt the association or
its partners. It is viewed as the most significant procedure in public relations.

2. Many business owners and managers feel that crisis types are limited to natural
disasters. Cite at least 5 other categories that can affect business organizations.
(10%)

Business Provides social needs, merchandise, and administrations to open to

fulfill request to purchaser. Business exercises additionally has become a
significant supporter of natural destruction. The exercises are devouring of
assets and procedures in assembling should be created so as to spare the
ecological maintainable improvement arranging. In any case, there must be an
adjustment in mentalities towards utilization and creation which are rely upon
the market instrument pressure clients, representatives, financial specialists and
resident. Also, they should know about the other following categories that can
help their business such as Economic environment, Legal environment,
Competitive environment, Technological environment and Social environment.

3. In relation to Question No. 2, apply your crisis management knowledge and skill
by developing a matrix of Crisis Management Plan and Media Strategy for a real
world organization. (30%)
A – Known B– C – Known D – Unknown
Knowns: Unknown Unknowns: Unknowns:
Test Knowns: List out Build scenarios
widely-held Determine and weigh and wargame
“truths” where you key on issues
have insight assumptio
ns
Phase 1 –  What  What  What  What if
Awaiting customers drives competit demand
the Major priorities customer or might declines by
Impacts are, and loyalty do if if 10%/25%/50
how that right now they get %?
 relates to  How well desperat  What if health
their competitor e policy shifts to
virtual s are  How long focus on
customer holding up this isolating the
experience phase most
will last vulnerable?
Phase 2 –  The  The  How  What is the
Withstandi market impact of reliable impact of a
ng the effects of advertisin your short, awful
initial potentially g as some vendors curve vs. a
impact laxer ad rates will be as longer, flatter
regulatory plummet sickness curve?
enforceme  Whether hits  Will deflation
nt customers  What start to
 The are happens happen?
resilience starting to to the
of your look past length of
distributio this phase sales
n systems cycles
Phase 3 –  The speed  How  How  Will
Returning at which aggressive customer governments
to you can ly psycholo cash be spent
Normalcy resume competito gy and now, and what
business rs are behavior impact will
as usual trying to have that have?
seize changed
share
Phase 4 –  How price-  Whether  Whether  What has
Sorting Out oriented customers customer happened to
New competitio are segments competitors’
Industry n will be becoming need to new product
Dynamics  The value more or be development?
of being less loyal rethough  How has
more  How fast t virtual service
vertically directs  How changed the
integrated sales are customer market?
growing ’s buying
behaviors
and
preferenc
e have
changed

4. On current issues, how effective is a crisis management concept and application

in limiting the spread of Corona virus? (5 points)

The worldwide spread of the infection has overpowered wellbeing frameworks,

and caused across the board social and monetary disturbance. By requiring social
orders and economies to be postponed, they have reduced the capacity of the
infection to spread through our communities. These cautious measures have
made a difference to constrain a portion of the transient effects of the infection,
and got us an opportunity to interpret what we have found out about the
infection into arrangements with the goal that we can get back to an increasingly
typical method of living: another ordinary. We have found out such a great
amount about this infection, we're despite everything learning. This technique
update depends on the proof the world has amassed in the previous three
 months about how COVID-19 spreads, the seriousness of ailment it causes, how
to treat it, and how to stop it. One of the principle things we've learned is that
the quicker all cases are discovered, tried also, segregated, the harder we make
it for this infection to spread. This standard will spare lives and moderate the
financial effect of the pandemic.

This statement directs the general wellbeing reaction to COVID-19 at national

furthermore, subnational levels, including viable direction for vital activity,
custom-made to the neighborhood setting. This pandemic is substantially more
than a wellbeing emergency. It requires an entire of-government furthermore,
entire of-society reaction. The purpose and penance of cutting-edge wellbeing
laborers must be coordinated by each person and each political pioneer to put
set up the measures to end the pandemic.

5. Who will gain most benefit of the global current situation such as COVID-19
disease, oil price turmoil and potential financial crisis ? (10pts)

In spite of the fact that most securities exchanges (and oil costs) have crashed
as of late, the transitory effects will have prolonged impacts on economies and
companies’ earnings because of Covid-19 pandemic and health crisis. This is
additionally proved by the way that the Fed diminished as of late loan costs to
zero levels and the business sectors continue crashing. This means markets are
as of now for locating and figuring the drawn-out effects of current world
occasions due to Covid-19 pandemic and the resultant wellbeing emergency. In
any case, current world occasions will affect nations and organizations' profit,
which will be directed to numerous insolvencies around the world. The
recuperation from the monetary effect of the Covid-19 wellbeing emergency will
take parcel of endeavors and delayed timeframe.

Additionally, the current SARS-CoV-2 coronavirus pandemic that causes Covid-19

ailment incredibly influences monetary procedures. The high likelihood of
possible downturn of the worldwide economy and in numerous nations in 2020 is
as of now assessed. All things considered, in 2020 it is no longer exchange wars
that will be the principle factor in the decrease in universal exchange, worldwide
capital streams and different elements of creation, global monetary collaboration.
In 2020, the primary factor behind the decrease in worldwide exchange, global
capital streams and other creation factors, universal monetary collaboration, and
so forth will be the improvement of the SARS-CoV-2 Coronavirus pandemic
causing Covid-19. Numerous current monetary information as of now affirm the
theory that presumably now (April 2020) in numerous nations a financial
emergency is starting, which may follow a couple of months transform into an
obligation emergency of the state's money related framework. On the off chance
that this circumstance happens in numerous nations, at that point in 2020 the
worldwide economy will in all likelihood hinder its development by a few percent.
contrasted with the earlier year. What's more, because of the advancement of
the SARS-CoV-2 Coronavirus pandemic, this turn of events, for example the
improvement of electronic economy, on the web and portable banking, web-
based business and so forth has quickened unequivocally. The elements of
digitization forms in different regions of business substances action is as of now
quickening firmly. The progressions are dynamic to the point that at present it is
hard to anticipate what the size of the digitization of the economy will be, in a
couple of years as well as even in a year. Another issue is the solid effect of the
SARS-CoV-2 Coronavirus pandemic on the circumstance on monetary markets,
including the huge effect of the new hazard classification on expanding the
plentifulness of changes in the valuation of protections on stock trades.
Regarding the abovementioned, the advancement of the SARS-CoV-2
Coronavirus pandemic may essentially change in the next months both
household economies, worldwide economy and furthermore certain monetary
procedures.

Quality takes precedence over quantity!

Remember, the essence of knowledge is having it, to apply it!

Dr.Genoveva Y.Reyes, Ph.D., CPA, FRIAcc

Professor