LEAD with distinction

LEARN...
ENHANCE...
ASPIRE...
DELIVER...
...the next generation
Leadership Programme
from IIM Calcutta
Lead leverages IIM Calcutta’s
distinctive strength in blending
theory and practice to offer
business leaders an opportunity
to contemporize their managerial
capabilities and to sharpen
their leadership acumen
LEAD, the advanced management programme, is designed for experienced senior
executives in leading enterprises as well as for proprietors of growing businesses seeking to
renew their business knowledge and managerial capabilities to sharpen their leadership
acumen. The programme provides an integrated set of benefits for such individualist:

Learning through a Certificate of completion Networking opportunities

balance of cutting-edge by IIM Calcutta with professionals across
management theories various industries

IIM Calcutta Executive Personal development Face to Face sessions

Education Alumni through reflection with senior faculty by
Status and feedback IIM Calcutta
 PROGRAMME CONTENT

LEARN ENHANCE ASPIRE DELIVER

The first module LEARN The second module seeks to The third module, ASPIRE, In the fourth module, participants
aims to help participants ENHANCE participants’ hopes to foster an urge gain insights on how to DELIVER
achieve functional cognitive capacity by amongst participants to distinctive execution inside
proficiency in the exposing them to experts on tackle contemporary organisations through a deep
fundamental disciplines of higher-order managerial challenges in management immersion in lectures, exercises,
management such as capabilities such as design by imbibing, for example, an and case discussions around
Finance and Marketing. thinking and strategic analysis. appreciation for the digital themes such as leadership and
disruption across industries change, and through workshops
and the ongoing character of with present or past CEOs
innovation in organisations. reflecting on their experiences.
C O N T E N T B RE A K UP
MASTERING FINANCE
Role of a CFO: Strategic financial decisions,
innovation and financial structure of
corporations, managing financial risks, creating
shareholder wealth, understanding global financial
markets, and business valuation.
LEVERAGING MARKETING
Market segmentation and product positioning,
formulating, and reviewing marketing strategy,
using different marketing tools, managing brands.
BUILDING OPERATIONAL EXCELLENCE
Managing value chains and product innovation,
managing risk in supply chains, outsourcing and
supplier power, operational excellence and value
creation, operational innovation and excellence,
embedding a quality orientation in the organisation.
DEVELOPING HUMAN RESOURCE
Understanding organisational culture, employee
engagement, managing in cross-cultural contexts,
compensation design, HR in an ageing
organisation, work-life balance, and strategic role of HR.
DESIGN THINKING
Fundamentals of design thinking, developing a
design-centric culture, overcoming behavioral biases
against design thinking, creating models to solve
complex problems, experimenting with low-cost delivery model
for the masses, blending design thinking and analytical thinking,
testing and refining new models.
TALENT FOR NEGOTIATION
Identifying effective bargaining styles, building trust, art of
persuasion, role of verbal and non-verbal communication,
pre-negotiation strategy, engineering the deal, and
managing psychological barrier, ethics in negotiations.
MANAGEMENT OF SELF
Understanding self, managing relationships, managing
differences in organisational contexts, an appreciation
of critical thinking, communicating in interpersonal and
group contexts in organisations.
BEING A STRATEGIST
Modes of strategic thinking, identifying privileged
positioning, orchestrating resources and capabilities,
bridging business strategy and corporate strategy,
pursuing competitive advantage, formulating
and executing strategies.
 AT TAINING CUSTOMER CENTRICIT Y
Principles of customer relationship management, bringing
customer focus to the organisation, customer value
proposition, value-based pricing, managing the customer
life cycle, linking customer value proposition to organisational
culture, and digital marketing.
RENEWING THROUGH INNOVATION
Innovation and competitive advantage, imbibing a start-up
mindset, organization design for innovation, failure and
continuous experimentation, managing rapid commercialization,
embedding innovation-seeking processes in organications,
business model innovation.
COMPETING IN THE DIGITAL AGE
The digital revolution and its implications for the
organisation of work, understanding opportunities
and threats to your business in the digital era, analytics and business
performance, the emergence of platform-based competition,
formulating a digital strategy, overhauling your organisation to take
advantage of the digital age.
BUILDING A GLOBAL ORGANISATION
The global environment of business and competition,
assessing country risk, engaging with cultural, administrative,
geographic, and economic differences across countries,
developing a global strategy for your enterprise, different models of
managing global organisations.
PRACTICING LEADERSHIP
Understanding leadership styles, identifying and honing
your leadership skills, aligning individual skills and resources
in the pursuit of organisational goals, motivating teams and
groups, transformational leadership, managing in a crisis,
managing conflict and dissent, fostering leadership systems.
MANAGING CHANGE
Understanding organisational inertia, initiating purposeful
change, framing change and constructing consensus, building
ambidexterity in organisation, shaping organisational culture,
thinking about society and sustainability.
UNLEASHING GROWTH
The growth imperative, resources and capabilities, make or
buy growth decisions, strategic decisions of acquisition and
strategic alliances, the organisational context of growth,
managing internationalization, new markets and value innovation.
THE CEO LOOKS BACK
Talks by and interaction with current and past CEOs on their
experience of leading their organisations.
DURATION One year

PROGRAMME DELIVERY Face to face sessions at IIM Calcutta campus

INCAMPUS CLASS SCHEDULE One visit per quarter:

1st Visit: 5th to 9th August, 2019 , 2nd Visit: 21st to 26th October, 2019
3rd Visit: 6th to 11th January, 2020 , 4th Visit: TBD

CERTIFICATION Successful candidates will receive

A certificate of completion from IIM Calcutta.

ELIGIBILITY Executives with minimum 15 years of experience in a position

or
Proprietor/Director of large corporations (with turnover
Not less than ` 500 crore).
PROGRAMME FEE

APPLICATION FEE: ` 2,500/ + GST*

PROGRAMME FEE: ` 6,00,000/ + GST
TOTAL FEE: ` 6,02,500/ + GST*

LAST DATE OF APPLICATION: 10th July, 2019

LIST OF SELECT CANDIDATES: Rolling – every month
PROGRAMME START DATE: 5th August, 2019
PROGRAMME END DATE: May, 2020

I II III

INSTALLMENT
DATE 20th July, 2019 15th November, 2019 15th February, 2020
SCHEDULE

AMOUNT INR 2,00,000 + GST 2,00,000 + GST 2,00,000 + GST

INDIAN INSTITUTE OF MANAGEMENT CALCUTTA

Indian Institute of Management Calcutta was established in 1961, the first national institute

for Post Graduate Studies and Research in management. Over the years, IIM Calcutta has

blossomed into one of Asia's finest business schools, pioneering the professionalisation of

Indian management. Today, the institute serves as an autonomous body, continually evolving

to meet its goals in an ever-changing business environment. The main thrust of training is to

imbibe a sense of strategic outlook to management problems in the students. The emphasis

therefore, is on management as an integrated process and requires them to develop a global

view of economic, technological, cultural and political environment of the business.

 THE SECOND WIND (TSW)

TSW is an initiative by Times Professional Learning (TPL) – a Times Group entity for

working professionals who are keen to hone their skills, add value to their work and

climb the corporate ladder for more rewarding career. With a vision to make

world-class education accessible to aspiring business leaders through strategic

collaborations, TSW’s passion for excellence and a belief that ‘Executive Education

Empowers’ works hand in hand with the organisation’s aim to impact knowledge to

business professionals nationwide.

+91 7400097514 exec-edcorporate@timestsw.com