Community  Organizing      

Program  Development    
Needs  Assessment  
Program  Evaluation    
 
(Other  important  pieces  of  Macro  work  such  as  Social  Planning,  Social  Action,  and  Social  Reform  
are  not  included  on  this  document.  Check  out  Community  Tool  Box  -­‐  The  University  of  Kansas  
https://ctb.ku.edu/en
 
 
Steps  of  Community  Organizing    
•  1:  Integrate  into  community  
•  2:  Identify  issue  impacting  community  
•  3:  Set  goals  and  objectives        
•  4:  Identify  individuals  and  create  core  group  
•  5:  Create  action  plan  to  meet  goals  
 
Remember,  you  are  working  WITH,  not  for.  Focus  is  on  the  social  environment,  not  on  
psychological  problems.  You  do  not  provide  counseling.  Key  tasks  are  as  an  ENABLER,  and  a  
BROKER.  Meaning  you  enable,  help,  empower,  strengthen;  or  you  act  as  a  broker  and  connect  
people  to  other  services/groups.  You  bring  people  together.  Help  people  reach  a  consensus.  
 
 
Steps  of  Program  Development    
•  1:  Conduct  a  Needs  Assessment:    
—  a:  Define  Scope  
—  b:  Collaborate  
—  c:  Collect  Data:  Use  surveys,  focus  groups,  demographic  information,  interviews    
—  d:  Determine  Key  Findings  
—  e:  Share  your  Findings    
•  2:  Establish  the  planning  team/Create  a  task  force  
—  Identify  and  build  a  team  of  key  staff  to  be  included  in  the  planning,  development,  
and  implementation  process  for  the  new  program.    
•  3.  Define  goals  and  objectives  of  the  program  based  on  results  of  needs  assessment.  
•  4.  Develop  an  action  plan  and  timeline  for  implementation.  
•  5.  Implement  the  action  plan/logic  model.  
 
 
A  Key  Steps  in  a  Needs  Assessment  
•   Define  goals  and  purpose  (collaborate  with  stakeholders)  
•   Collect  data  
—surveys,  focus  groups,  demographic  information,  interviews    
•   Analyze  data  
•   Determine  strategic  use  of  findings  and  Develop  Action  Plan  
  
 
Steps  of  Program  Evaluation    
The  Purpose  of  Program  Evaluation  is  to  determine  the  effectiveness  of  a  program.        
•  1:  Engage  stakeholders.  What  kind  of  data  is  most  valuable  to  stakeholders?    
•  2:  Describe  Program  (use  the  logic  model)  
—Identify  Goals                        
—Describe  clients  served,  interventions,  practice  techniques,  and  structure  
•  3:  Collect  Data  (qualitative  and  quantitative)  
  —Define  Outcomes  to  be  Measured      
—  Measure  Outcomes    
•4:  Analyze  and  interpret  
•5:  Report  and  Disseminate  Findings    
—may  include  suggestions  for  change/improvement  
 
Another  way  to  describe  Program  Evaluation:  
 
•  1:  Identify  Goals  of  Program  
—  Speak  with  Executive  Director  and/or  program  staff.                                                
•  2:  Describe  Characteristics  of  Organization    
—  Describe  types  of  clients  served  by  program,  interventions  and  practice  techniques  
used,  and  organizational  structure  of  agency  and  program.  
•  3:  Define  Outcomes  to  be  Measured      
—  Measure  Outcomes  using  qualitative  and  quantitative  data  
—  Report  and  Disseminate  Findings    
a.   Findings  should  be  clear  and  concise  and  may  include  suggestions  for  
change/improvement