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    Typography is the art and technique of arranging type. It can influence readability and shape messages by giving voice and form to written content. The document discusses typography basics like serif vs. sans-serif typefaces, examples of typefaces through history from Garamond to Verdana, and the anatomy of letters including ascenders, descenders, cap height, and x-height. The goal is to provide foundational typography information to web designers.

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    Typography is the art and technique of arranging type. It can influence readability and shape messages by giving voice and form to written content. The document discusses typography basics like serif vs. sans-serif typefaces, examples of typefaces through history from Garamond to Verdana, and the anatomy of letters including ascenders, descenders, cap height, and x-height. The goal is to provide foundational typography information to web designers.

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    11 views11 pages

    09 Typography PDF

    Uploaded by

    Arturo MB
    Typography is the art and technique of arranging type. It can influence readability and shape messages by giving voice and form to written content. The document discusses typography basics like serif vs. sans-serif typefaces, examples of typefaces through history from Garamond to Verdana, and the anatomy of letters including ascenders, descenders, cap height, and x-height. The goal is to provide foundational typography information to web designers.

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    of 11

    TYPOGRAPHY

    THE ULTIMATE WEB DESIGNER • BRAD HUSSEY


    TYPOGRAPHY
    THE ULTIMATE WEB DESIGNER • BRAD HUSSEY

    WHAT IS TYPOGRAPHY?
    Gives a voice to written content

    Increases (or decreases) readability

    Gives content form and can shape a message

    Gives flow to the message


    TYPOGRAPHY
    THE ULTIMATE WEB DESIGNER • BRAD HUSSEY

    silly
    silly
    TYPOGRAPHY
    THE ULTIMATE WEB DESIGNER • BRAD HUSSEY

    danger danger
    TYPOGRAPHY
    THE ULTIMATE WEB DESIGNER • BRAD HUSSEY

    BUY NOW buy now


    TYPOGRAPHY
    THE ULTIMATE WEB DESIGNER • BRAD HUSSEY

    THROUGH THE CENTURIES

    Garamond
    Baskerville 14th to 17th century

    Bookman
    Futura 1920s

    Times New Roman


    1930s
    Rockwell
    Helvetica 1950s

    Verdana 1990s

    SOURCE: ayanguasgil.net/category/typography/
    TYPOGRAPHY
    THE ULTIMATE WEB DESIGNER • BRAD HUSSEY

    Serif Typeface

    Pin
    TYPOGRAPHY
    THE ULTIMATE WEB DESIGNER • BRAD HUSSEY

    SANS-SERIF TYPEFACE

    PIN
    TYPOGRAPHY
    THE ULTIMATE WEB DESIGNER • BRAD HUSSEY

    BASIC TYPEFACE ANATOMY

    ASCENDER

    Typography DESCENDER
    SERIF
    TYPOGRAPHY
    THE ULTIMATE WEB DESIGNER • BRAD HUSSEY

    BASIC TYPEFACE ANATOMY

    Typography
    CAP HEIGHT
    X-HEIGHT

    BASELINE
    THAT’S THE BASICS. ONWARD & UPWARD!

    TYPOGRAPHY
    THE ULTIMATE WEB DESIGNER • BRAD HUSSEY

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