SA B O N

design process book

by Sarina Campanella
DES425 | Spring

Planning:

• Color Scheme:

(version 1)

• Font Choice: Sabon

FInal Color Choice:

 S
Works Cited

• Berry, J. (2003). dot-font: The Next Sabon. Retrieved from

https://creativepro.com/dot-font-the-next-sabon/
• Costin, Cristiana. (2014). Jan Tschinchold Sabon 1964 1967

a
[Poster]. Retrieved from http://luc.devroye.org/fonts-66743.
html
• Dawes, B. (2018, June 3). Fonts in Use. Retrieved from https://
fontsinuse.com/uses/21785/notes-to-myself
• Fonts.com. (n.d.). Retrieved from https://www.fonts.com/font/

0 1
lintype/sabon/story
• Linotype.com. (n.d.). Retrieved from https://www.linotype.

b
com/240/sabon.html
• Lagerkvist, L (2017, October 17). Fonts in Use. Retrieved
from https://fontsinuse.com/uses/18913/iiris-viljanen-kiss-me-
stupid-andamp-7-more-s

2 3 4 5
• Monotype Imaging Inc. (2008). Illuminating Letters [PDF file].
Retrieved from http://cdncms.fonts.net/documents/a0a1c46fe-

o
9cea024/ILGaramond.pdf
• Singh, Navmeet. (2014). ‘Sabon’ A Modern Typeface With
Serif [Image]. Retrieved from
• http://navmeetsingh.com/sabon-a-modern-typeface-with-serif/

6 7 8
• Thompson, B. (Photographer). (1980, November 1). Wash-
burn College Bible [digital image]. Retrieved from https://
www.amazon.com/Washburn-College-Bible-Bradbury-Thomp-
son/dp/0195027868

First version of the sabon type face brochure consisted of earthy-

brown tones and oranges to keep an old-style feeling. 9
The back of the first version consisted of image place-holders and
simple line designs

Works Cited

• Berry, J. (2003). dot-font: The Next Sabon. Retrieved

from https://creativepro.com/dot-font-the-next-sabon/
• Costin, Cristiana. (2014). Jan Tschinchold Sabon 1964
1967 [Poster]. Retrieved from http://luc.devroye.org/
fonts-66743.html
• Dawes, B. (2018, June 3). Fonts in Use. Retrieved from
https://fontsinuse.com/uses/21785/notes-to-myself
• Fonts.com. (n.d.). Retrieved from https://www.fonts.com/
font/lintype/sabon/story
• Linotype.com. (n.d.). Retrieved from https://www.lino-
type.com/240/sabon.html
• Lagerkvist, L (2017, October 17). Fonts in Use. Retrieved
from https://fontsinuse.com/uses/18913/iiris-viljanen-kiss-
me-stupid-andamp-7-more-s
• Monotype Imaging Inc. (2008). Illuminating Letters [PDF
file]. Retrieved from http://cdncms.fonts.net/documents/
a0a1c46fe9cea024/ILGaramond.pdf
• Singh, Navmeet. (2014). ‘Sabon’ A Modern Typeface
With Serif [Image]. Retrieved from
• http://navmeetsingh.com/sabon-a-modern-type-
face-with-serif/
• Thompson, B. (Photographer). (1980, November 1).
Washburn College Bible [digital image]. Retrieved from
https://www.amazon.com/Washburn-College-Bible-Brad-
bury-Thompson/dp/0195027868
The second version consisted of a more “elegant” concept and goes with a
jeweled theme. The main colors are pastel purple, blue, and white. This is
the front side
I decided to redo my concept around “elegant” and went with a very
royal-like theme centered around jewels. This was my original layout

&
before I decided on fixing the entire thing over to place elements whereis an old-style serif typeface designed by the German-born typographer and designer Jan Tschichold (1902–
Sabon

S
they were most visually pleasing. I decided to keep the front but change

N
the inside 1974) in the period 1964–1967. It was published by Linotype as part of the Sabon Super family, and originally
designed by Claude Garamond. Tschichold had a significant role in British Book design and is known for making a
clean, unified, inexpensive layout design for Penguin Books, and publisher that offers cheap paperbacks. A classic
typeface for body text, Sabon originated as a commission to fit a tight set of business requirements for Monotype
or Linotype hot meteal type-setting machines so text and technical composition would match. The narrower lines
helped save money and space. Sabon became the official typeface of Standford Unversity, and is favorited by notable
companies Vogue and Esquire using slightly modified versions. In 1973, is was used as Biblical typeface and includ-
ed in the book of modern prayer. There is one original Sabon typeface, but it has now expanded to Sabon LT Pro,
Sabon Pro Bold and Sabon Bold Italic.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj

A O
Kk Ll Mm Nn Oo Pp Qq Rr Ss
Tt Uu Vv Ww Xx Yy Zz

B
0 1 2 3 4
5 6 7 8 9
 SS

&
Sabon is an old-style serif typeface designed by the German-born typographer and designer Jan Tschichold (1902–
1974) in the period 1964–1967. It was published by Linotype as part of the Sabon Super family, and originally

Bold
designed by Claude Garamond. Tschichold had a significant role in British Book design and is known for making a
clean, unified, inexpensive layout design for Penguin Books, and publisher that offers cheap paperbacks. A classic
typeface for body text, Sabon originated as a commission to fit a tight set of business requirements for Monotype

A
A
or Linotype hot meteal type-setting machines so text and technical composition would match. The narrower lines

Italic helped save money and space. Sabon became the official typeface of Standford Unversity, and is favorited by notable
companies Vogue and Esquire using slightly modified versions. In 1973, is was used as Biblical typeface and includ-
ed in the book of modern prayer. There is one original Sabon typeface, but it has now expanded to Sabon LT Pro,

Bold Italic Sabon Pro Bold and Sabon Bold Italic.

B
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Roman
Same width between roman, bold, and italic.
Kk Ll Mm Nn Oo Pp Qq Rr Ss

O
Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4
5 6 7 8 9 N
This is my final layout with tracking and kerning, as well as extra design
elements to help make more space and emphasize the space-saving
qualities of the typeface.
Design elements:
Works Cited:
• Berry, J. (2003). dot-font: The Next Sabon. Retrieved from https://creativepro.com/dot-font-the-next-sabon/
• Costin, Cristiana. (2014). Jan Tschinchold Sabon 1964 1967 [Poster]. Retrieved from http://luc.devroye.org/fonts-66743.html
• Dawes, B. (2018, June 3). Fonts in Use. Retrieved from https://fontsinuse.com/uses/21785/notes-to-myself
• Fonts.com. (n.d.). Retrieved from https://www.fonts.com/font/lintype/sabon/story
• Linotype.com. (n.d.). Retrieved from https://www.linotype.com/240/sabon.html
• Lagerkvist, L (2017, October 17). Fonts in Use. Retrieved from https://fontsinuse.com/uses/18913/iiris-viljanen-kiss-me-stupid-andamp-7-more-s
• Monotype Imaging Inc. (2008). Illuminating Letters [PDF file]. Retrieved from http://cdncms.fonts.net/documents/a0a1c46fe9cea024/ILGaramond.pdf
• Singh, Navmeet. (2014). ‘Sabon’ A Modern Typeface With Serif [Image]. Retrieved from
• http://navmeetsingh.com/sabon-a-modern-typeface-with-serif/
• Thompson, B. (Photographer). (1980, November 1). Washburn College Bible [digital image]. Retrieved from https://www.amazon.com/Washburn-Col-
lege-Bible-Bradbury-Thompson/dp/0195027868
 SS

&
Sabon is an old-style serif typeface designed by the German-born typographer and designer Jan Tschichold (1902–
1974) in the period 1964–1967. It was published by Linotype as part of the Sabon Super family, and originally

Bold
designed by Claude Garamond. Tschichold had a significant role in British Book design and is known for making a
clean, unified, inexpensive layout design for Penguin Books, and publisher that offers cheap paperbacks. A classic
typeface for body text, Sabon originated as a commission to fit a tight set of business requirements for Monotype

Italic
A
A
or Linotype hot meteal type-setting machines so text and technical composition would match. The narrower lines
helped save money and space. Sabon became the official typeface of Standford Unversity, and is favorited by notable
companies Vogue and Esquire using slightly modified versions. In 1973, is was used as Biblical typeface and includ-
ed in the book of modern prayer. There is one original Sabon typeface, but it has now expanded to Sabon LT Pro,

Bold Italic Sabon Pro Bold and Sabon Bold Italic.

B
Roman Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj
Same width between roman, bold, and italic.
Kk Ll Mm Nn Oo Pp Qq Rr Ss

O
Tt Uu Vv Ww Xx Yy Zz

0 1 2 3 4
5 6 7 8 9 N