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    The document provides guidance on marketing a library through social media, community partnerships, networking, and continuous improvement. It recommends that libraries create a social media presence to make the library more findable, engage with meaningful content and patrons. Libraries should also grow community partnerships to support economic development and build a legacy, connect with others by helping solve problems and learning from successes and failures to build a community. The document stresses inspiring a shared vision of the library to provide orientation and intensify focus on important goals, and emphasizes continuous improvement by embracing failure as a way to keep learning and innovating.

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    telling your library story

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    The document provides guidance on marketing a library through social media, community partnerships, networking, and continuous improvement. It recommends that libraries create a social media presence to make the library more findable, engage with meaningful content and patrons. Libraries should also grow community partnerships to support economic development and build a legacy, connect with others by helping solve problems and learning from successes and failures to build a community. The document stresses inspiring a shared vision of the library to provide orientation and intensify focus on important goals, and emphasizes continuous improvement by embracing failure as a way to keep learning and innovating.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    39 views8 pages

    Telling Your Library Story

    Uploaded by

    api-517931504
    The document provides guidance on marketing a library through social media, community partnerships, networking, and continuous improvement. It recommends that libraries create a social media presence to make the library more findable, engage with meaningful content and patrons. Libraries should also grow community partnerships to support economic development and build a legacy, connect with others by helping solve problems and learning from successes and failures to build a community. The document stresses inspiring a shared vision of the library to provide orientation and intensify focus on important goals, and emphasizes continuous improvement by embracing failure as a way to keep learning and innovating.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 8

    TELLING YOUR LIBRARY STORY

    By: Margae Schmidt


    MARKETING IS NOT A "THING"

     The fundamentals of marketing-- no experience required


     At least one staff member, preferably all.

     No budget or experience required

     Doesn’t require full time commitment

     Can be fun!
    SOCIAL MEDIA

     How to create a social media presence


     How “findable” is your library?

     Meaningful content

     Engagement with staff and patrons


    COMMUNITY PARTNERSHIPS

     How to grow partnerships


     Economic development

     Avoid feedback loop

     Build a legacy
    CONNECTING WITH OTHERS

     Library staff networking events


     Help solve their problems

     Empowers others to pursue new ideas

     Learn from successes and failures

     Build a community
    INSPIRING A SHARED VISION

     What do you want to create?


     Provides orientation and meaning for leaders and their teams

     Intensifies focus on what's important

     Turn “The Library” into “Our Library”


    CONTINUOUS IMPROVEMENT

     Why failing is more important than success


     Always keep learning

     Discover new ways to innovate

     The competition doesn’t sleep


    THANK YOU

    Questions?

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