Software developer Citrix and Google partner up to support businesses in their ongoing

digital transformation efforts by integrating Citrix’s existing workspace infrastructure with G

Suite and the Google Cloud Platform. Citrix is trying to alleviate the mounting pressure put on

CIOs as firms rapidly attempt to modernize and digitize every aspect of running a business.

Currently there is a mismatch between available market solutions and software packages that

effectively streamline a top-to-bottom digital transformation. This endeavour is an interesting

problem to tackle because of how crucial it is for legacy businesses to update their workflows in

order to better compete in this modern age.

In their White Paper, Where Innovation Gets to Work, Citrix presents some startling

research regarding the share of responsibility for key digital transformation aspects between

CIOs and CEOs. According to the research done by the IBG Study, on top of ensuring the daily

operational needs of the IT infrastructure are met, CIOs are increasingly being tasked with

leading the efforts in key digital transformation aspects such as: Data security and protection

strategy, Roadmap development, Workforce strategy, Determining the metrics of success.

Moreover, when the IBG Study polled CIOs across different sectors, 88% said their role is

“becoming more digital and innovation focused”, while 73% said that it is “challenging to find

the right balance between business innovation and operational excellence” and 71% said that IT

is “under too much pressure to keep up with unrealistic demands.” These polls indicate that

businesses are placing the burden of digital transformation on CIOs and their IT departments.

Citrix’s solution is to offer firms a completely integrated one-stop workspace application where

employees can log in with their credentials and have access everything they need. This product

streamlines the company's workflow by unifying all the enterprise software and apps in one

centralized platform that can be tailored to individual employees based on their workload.
Instead of the inherent scatteredness that comes with downloading and installing a host of

separate apps and programs, Citrix allows remote web access to these programs via the Cloud,

thus allowing for a greater degree of centralization which in turn streamlines organizational

workflows. Lastly, by running the enterprise software on remote servers, Citrix removes the

headache of having to secure each and every terminal in case of a breach.