BANGLADESH UNIVERSITY OF PROFESSIONALS

ASSIGNMENT-01
Topic Name: Assignment – 1 (IMC)

Course Name & Code :

Integrated Marketing Communications - MKT 8604

Submitted To:

Prof. Brig. Gen. Mahbub

Bangladesh University of Professionals (BUP)

Submitted By:

Name: Md. Ismail Hossain

Roll: 18019035
Batch: Sep-2018 - 19(A)

Date of Submission:

04/07/2020
স্বপ্ন যাবে বাড়ি আমার ২০২০ New Version 2020 ||
Grameenphone
https://www.youtube.com/watch?v=fH_nvBYzIug

Grameen Phone has made this promotional advertisement targeting current CORONA SITUATION &
how GP can play a vital role emphasizing on maintaining social distancing / carrying out professional
responsibility while staying connected to close ones.

During this corona situations it is difficult for the people of certain professions to even get back to home
on timely manner upon passing a busy day fighting corona or even see the close one face to face or
connect due to safety reasons. This is where GP comes in with their strong network built over time
assuring vast coverage offering varied package tailored to suit individual needs within affordable prices.

This advertisements targets directly on how we can mitigate the connectivity problem with our close ones
emotionally by pointing means of communication through video calling over internet or using voice calls.
Also, videography portrays how our life came to sudden halt & our struggle to fight back. Instead of all
barriers set by the pace of life Grameen Phone enables us to catch a break regardless.

KONKA TV
https://www.youtube.com/watch?v=dU5WwKdkFmg

Konka was one of the renowned brands offering Television sets within low budget for families with low
earning. This ad depicts the story of low-income families who often can’t afford televisions & healthy
terrestrial entertainment & how the kids often go through the difficulties for their devotion to enjoy the
television programs. Also portrays concerns of the family adults on the younger ones.

Konka mitigates the gap of affordability of low income families to buy a quality television providing
solution to facilitate in house means of entertainment for the whole family.
RFL uPVC Class Pipe TVC - এত চাপ!
https://www.youtube.com/watch?v=B_Jfr6p3aw8

RFL uPVC pipe is one of the renowned pipe known for its good quality. This TVC address the attribute
of the pipe for its ability to take immense pressure without cracking as mostly it remains submerged deep
into grounds & relates to the Bangladesh movie`s general plot where hero being under pressure with a
sarcastic tone which makes it witty & appealing. Also the cinematic plotting makes it more interesting &
binding viewers to not overlook.