1.

0 Company Introduction

This section discusses the general information about our company.

1.1 About Us

PUBLIC Clothing

This Successful Company started with a dream like the other companies. In 2014 our founder
Mr. ROHAIL SHOUKAT dreamt of establishing a world class clothing company which would
be based on the principles of excellence, customer satisfaction and economies of scale. By
following these principles the company has gained recognition and is respected for its quality of
products. The headquarter of this company is located in Kuala Lumpur, Malaysia with support
branches in 6 countries in which they export their products include India, UAE, Pakistan,
Srilanka, China and Singapore.

The manufacturing plant of this company is in China. With the combination of the resources
such the latest machinery, technology and the skilled labor the company meets the requirement
of the latest trend and provides the best quality.

The research and development department is located in Pakistan and is able to offer attractive
pricing and fine customer service. The company would target to complete the orders with time
efficiency while maintaining the quality. We also offer an all-inclusive price where our total cost
has no hidden costs. These integrated capabilities help this company to achieve its objective.

1.2 Products or Services

The following is the list of products / services which the PUBLIC CLOTHING Company offers:
(i) T-Shirts
(ii) Formal Shirts
(iii) Pants
(iv) Jacket
2.0 Nature of Business

PUBLIC CLOTHING Company is manufacturing based company, the manufacturing

services include analyzing the trends which are popular among the targeted audience.
Designing and innovation of the products according to the requirement is followed.
PUBLIC company also offers logistic services and export products to different countries
and believes in the after sales services and in this way adds value to the company. The
final goods are then shipped to different countries.

These integrated capabilities lead the company to fulfill the demand and needs
of its customers.

3.0 Mission Statement

To gain customer loyalty by providing eco-friendly products with premier quality and to
establish a strong emotional bonding with prospects by offering style correct products on
timely basis. Our customers are the main motivation for us.
4.0 D Avent’s hyper competition and 7 s’ Framework model

Item Action Application of IT/IS

Vision for Disruption
Superior stakeholder For guaranteeing high We developed an
satisfaction satisfaction among our application that is
- Maximizing customer stakeholders, especially shopping platform for
satisfaction by adding our customers, we offer our customers. They can
long-term value. simple and stylish choose various products
shopping products with from the online shopping
different promotions catalogue and make e-
and discounts. Even payment.
offering the after-sales
services for customer
retention.
Strategic soothsaying Collection of the Utilization of the
- Searching out information through the database information to
information that can current buying pattern forecast the upcoming
forecast and help us to of customers to provide demand of the
avail the opportunities to promotions and deals to customers.
gain competitive the customers that
advantage competitors do not.
Capability for Disruption
Positioning for speed Quick reply to Installation of the latest
- Organizing the competitors attack. software which
management to respond Upgrades the capacity automatically detects the
rapidly to customer to serve the clients. To error and solution which
queries & to choose the moment in resolves the matter of the
competitors, time that the firm will consumers and the
enter the market  possible threat by
competitors.
Positioning for surprise Stunning competitors Critical thinking
-Come up with the with a surprise attack, regardless of the
innovations that are the more time there is to competitor. Usage of the
unique from the create a strong / technology in such
competitors. position and make gains creative way which
before the competition leaves competitor in
responds and forces surprise or difficult
movement onto the next situation.
market, product, or new
method of competing.

Tactics for Disruption

Shifting the rules of the Creating new Adapting the personal
competition opportunities to satisfy computer to serve the
-To come up with the customers. mainframe clothing
technology that has not industry or inventing the
been introduced in the disposable cloths to
market & changes trend transform the market for
of industry. standard products.
Signaling strategic Stall the actions of Signals can be used to
content competitors or create disrupt the status quo
-It is the framework uncertainty that erodes and interactions between
within which the their will to defend companies and thereby
company operates, and against attacks. create an advantage.
adopts predetermined
direction and attempts to
achieve its goal.

Simultaneous and Use of a series of Controlling contenders'

sequential thrusts. actions designed to stun responses utilizing a
-Steps taken to mislead or confuse competitors, progression of
the competitors and to disrupting the status quo simultaneous or
 block their efforts to create new sequential actions, they
advantages or erode result in the initiating
those of competitors. company's advantage.

5.0 Application of Five Competitive Forces model

Forces Impact Action Application of

Low / Med / IT/IS
 High
Threat of New High As the impact is By using the latest
Entrants - The threat of high, our company technology
New firms that new entrant is needs to invest software we can
may enter a high because more in the create a marketing
company’s market. in clothing company to raise campaign that can
industry as its capital which help the company
the fashion is will make it to raise capital. To
similar and difficult for the standout in the
fast fashion new entrants to market our
have a shorter enter the clothing company will
life cycle. The market. We will implement special
market is very focus on product designing software
wide so the differentiations so that will help a
company has that it will be company to make
to be unique difficult for the different designs
from others. new entrants to for clothing which
copy and are difficult for the
manufacture our new entrants to
products. We’ll duplicate. We have
make sure that the an inter company
managers monitor Chat room so that
the staff and the everyone can reach
product lines out to anyone in
properly to the organization.
guarantee Its IT plays and
efficiency. We’ll important role in
make it easier to monitoring the
communicate staff and the
within the firm to production lines,
encourage time cameras are
efficiency and installed
quick response to everywhere which
The problems helps to monitor.
faced.

Bargaining Power -Medium To overcome this Our company will

of Buyers This clothing threat our company use IT software to
The ability of manufacturin will use the identify areas in
g company
buyers to use their has the economies of scale which the cost can
market power to potential for and will try to be reduced. We
this threat as
decrease a firm’s reduce the cost for will also use the IT
it has become
competitive hyper the buyers so that software to collect
position competitive. they don’t switch the information
The clients
to another product about the
can gather
information due to the cost. We preference of the
about new, will collect the customer and will
fashionable
information like use that database
clothes by
using media what product the and manufacture
like the like the most and according to their
internet and provide them with requirement and
TV. This can
influence that product. needs.
brand
performance.
Consumers
always look
for low prices
and  better
quality and to
meet these
requirements
the threat of
buyers`
bargaining
power is
moderate for
this clothing
manufacturin
g company.

Bargaining Power -Low To overcome this To Introduce

of Suppliers The impact of threat our company software which
The ability the bargaining will check all the can provide with
suppliers of the power on this suppliers and see all the details
inputs of a product manufacturin which supplier about and guides
or service to lower g company is provides the the company
a firm’s low as it a material at the regarding which
competitive very vast field lowest cost to supplier it should
position and there are achieve economies buy raw material
many of scale. from who provides
suppliers in the lowest cost for
the market manufacturing the
who can clothing products.
supply raw
material.

Threat of -High To overcome this With the help of IT

Substitutes The impact of threat the company and IS we can
Providers of this threat for should focus on the Identify the users
equivalent or this company differentiation that switch to other
superior alternative is high as strategy to make it substitute products
products there are difficult for the and try to help
many customers to them with products
competitors in switch to other and specification
the market products. To do they look for in a
with the this the company product.
similar needs to collect all
product so it’s the information
easier for the about the
customers to customers and
switch. provide different
products with
customer
requirements. And
to create brand
loyalty among
customers and
build relationship
with the customers.

Industry -High To determine the With the help of

Competitors The reason of number of existing the latest IT and IS
Current high impact competitors and the Research and
competitors for the of this threat what each is development
 same product. is because of capable of doing department can
the numerous then take action excel and come up
competitors in accordingly to gain with new ideas and
the same competitive designs that will
market. advantage. give the edge over
the competitors.

Question 6
6.1- Organizational Structure

MD

CIO CFO CDO HR Manager

Information Designing HR Advisor

Finace
Manager Manager
Manager

Female
Male Clothing
Clothing
Designer
Designer

6.2)

The Structure which we are using in our company is “Hierarchichal”. This Structure is one of
the most common Organizational Structure among the companies in the world. Hierarchical
itself means ‘arranged in order of ranks’, so in this type of structure there are levels set for the
employees in the organization. If we look at the diagram of any hierarchical based company we
can see that, first there is a CEO (Chief Executive Officer) or MD (Managing Director) who is at
the top most level. Then there comes department heads or chiefs and so on.
We are using Hierarchical structure to segregate the duties of our employees in the company
because our aim is to provide our customers with the clothing of specialized workers. This
structure is helping our employees to solve their problems quickly by taking help of their
immediate managers/deptt. Heads. On the other hand this structure is benefical for our company
in the following ways:

i)As hierarchical structure clearly tells our employes where the path leads and where it ends, the
are fully motivated when they are doing their assigned tasks for promotion opportunities.

ii)We have Managers who are skilled in their specific areas as in the other types organizational
structures there might be some managers who oversees workers with many functions wich can
result in manager getting fed-up and not doing his work properly.

iii) In Hierarchichal structure, employees work to fill a common role. This helps our employees
do their assigned tasks better and in less time to contribute towards the same outcome.

6.3)
In our company, we have 4 main departments which are working together for a common goal.
The departments are:

A) Information Technology:

In our company, this department looks over all the technology based tasks. As we have a
website for our customers in other countries, this dept. looks at all the functions that include
technology. This department provides technical support like technical assistance to clients.
System Administration is also looked over by this dept which installs and repairs computers and
are responsible for LAN and WAN. Besides that, this department has set up an application of
our clients to customize their clothing according to their needs.

B) Human Resource:

The main function of HR department is of recruiting employees that looks over hiring and firing
of employees and uses software for job applicants. They also looks over the HR policies and
maintainance of employee records. The compensation of the employees are also handled by this
department. Besides these, the concerns of the workers are also handled by this dept. like
disciplinary issues, benefits and workplace rules etc.

C) Finance:

The finance department of our company looks and handles all the daily bookkeeping to provide
information to managers in making strategic decisions. This looks at all the incomes and
expenses to ensure enough funds are available to meet day to day expenses. This department
helps our senior managers in budget forcasts and provide annual reports and measures the
progress of our compoany.

D) Design:

This is the main department of our company as this is looking at all the clothing needs and
desires of the customers. The workers of this dept. deals to keep the manufacturing department
up to date with the latest fashion trends in the market. Liase with the buying, production and
sales depaetment to ensure the items suits the customer, market and price points. Selecting and
buying fabrics is also done by this department. Besides these all, this dept. also deals in
negociation with the customers and suppliers.
Question 7: Strategic Goals

The following are the strategic goals which the company will achieve to gain competitve
advantage.
1) Eco friendly Products
One of the strategic goal of HDMS company is to provide customers with the product that are
eco-friendly. The processes for manufacturing the products are such that doesn’t harm the
enviornment that much i.e hand embriodary and hand stitching techniques that leads to less use
of machines. In preparation of Jackets the system of synthetics is used to provide the equivalent
warmth instead using the animal skin used by the other companies.

2) To gain Customer Loyalty

The loyalty of a customer can be gained by Improving product range and stock selection by
knowing what best customers buy frequently which will help to choose which lines to stock and
which lines to expand on and predict and manufacture what customers are going to need before
they know it.

3) High Quality Products

One of the main goal of the HDMS Company is to provide the high quality products by using the
pure raw material. By providing the best quality of products to the customers the HDMS
company can have an upperhand on the competitors.

4) Customer Retention:
To make the HDMS company successful it is important to retain the existing customers which
can be achieved by providing incentive schemes to the cutomers e.g giving loyalty cards ,
discounts etc to make it difficult for the existing customer to switch to other products.

5) To provide with latest styles in a timely manner.

The other motive of HDMS company is to manufacture the latest designs and styles and provide
it to the customers quickly, promptly, within a reasonable time frame before the competitiors.

Question 8

1. In order to fulfill our goal of manufacturing ecofriendly products, we will implement

Eco-Software that will detect the areas in which we should work in order to achieve our
goal. For example this software will detect if our machinery is producing excess amount
of CO2, this will help us to reduce the hours the machinery is in use and it will reduce the
air pollution being caused.

2. We will use the Customer Loyalty Software to keep a record of the sales generated by
each customer, this software will reward points to the customer’s account and throughthis
the customers can redeem their points on the next purchase and receive discounts and free
vouhers.

3. Quality Management Software (QMS) optimizes quality and reduces costs.

Our QMS offers an extensive suite of tools and capabilities necessary to cost-effectively
manage quality issues while streamlining manufacturing and ERP operations and
facilitating collaboration. It is a powerful solution that enables compliance with the most
stringent quality standards.

4. Customer Relationship Management (CRM) provides us with the tools to help us

manage the activities around customer engagement. It also helps us to manage a wide
range of data and information about our customers which helps us measure and analyze
their behaviour and so keep the customers satisfied and attached with us for a longer
time.

5. We make sure that our designers get the best equipment and environment to innovate
time to time. We have provided our designers with Fashion CAD which is an integrated
 suite of accurate pattern makingsoftware for perfect fitting clothing.Also we have
provided them with Edraw Max which is a graphic utility that makes it very simple for
them to create professional-lookng diagrams and charts.
. Question 9

Software Hardware Data Network

1. Software 1 1. Hardware 1 1. Data 1 1. Item 1
Customer Ultrasonic Customer Local Area
Relationship Fabric Cutting Relationship Network (LAN):
Management Machine: This Management LAN is used to
(CRM): it technology Database: connect all the
helps us to makes it This helps us personal computers
retain the possible to manage the in an institution to a
existing ultrasonically lifeblood of our central hub, which is
customers. Also cut and join company, in usually a server.
it provides us fabrics. other words it We use this to
with the tools to is a database connect with all the
help us manage 2. Hardware 2 where all the people within the
the activities Cutting information organization.
around Frame: about our
customer You can place customers is 2. Item2
engagement. the straight stored. Wide Area Network
knife cutter on (WAN):
2. Software 2 every point on 2. Data2 Our company has
Customer the width. It Inventory invented in this as
Loyalty helps us cut the Tracking well, as it is similar
Software: is cloth in length Database: to the LAN but has a
used to keep a and width. This helps us wider range for
record of the track example across the
sales generated 3. Hardware 3 how much organization in the
by each Knitting inventory is in different countries.
 customer. It Machine: a warehouse, in Also to track the
helps us to give This is used to a storage room orders.
rewards to the manufacture and on store
customers knitted apparel. shelves. 3. Item3
accordingly. This includes Integrated bar Internet:
single jersey codes and We use the world
3. Software 3 machine, flat scanners form a wide web to do a lot
Quality bed and double complete of our research and
Management jersey knitting tracking promotion:
Software machine. system,
(QMS) monitoring our -Social Networks:
optimizes 4. Hardware 4 products as We are using social
quality and Sewing they move from networks like
reduces costs. Machines: one place to facebook, instagram
Our QMS offer These high tech another and and twitter to do our
s an extensive machines help updating the promotional
suite of tools us in joining database so we activities as it is the
and capabilities the various never need to best way to spread
necessary to garments. count the word of mouth.
cost-effectively The pocket inventory in a
manage quality sewer machine warehouse. A 4. Item4
issues. is used for database can Firewall Network:
stitching also alert you We are using firewall
4. Software 4 pockets of when products networks, this
Fashion CAD blazers, while and supplies are security system that
is an integrated chain stitch is running short monitors and
suite of applied in so you can controls the
accurate pattern sewing woven order more incoming
making and knit fabric. before you run and outgoing
software for out of an network traffic based
perfect fitting 5. Hardware 5 essential item. on an applied
 clothes. It helps Beaker Dyeing 3. Data 3 security rules. This
us to create new Machine: Personal helps us protect our
designs time to Asian Database: information within
time as it has atmospheric Our employee our organization.
some unique pressure beaker database
features which dyeing machine contains fields 5. Item 5
give us the ease is used for high such as hourly Supply Chain
of use. temperature wage, salary Network:
dying of fabric and/or We have made a
5. Software 5 and yarn. This commission, supply chain network
Edraw Max is machine is used tax withholding in our company , this
a graphic utility for sample rates, year-to- enables us to look at
that makes it dyeing of yarn / date income the overall
very simple for fabrics at a max and accrued movement of
us to create temperature of vacation time materials/information
professional- 98° c. This of the from start to end,
lookng helps us as our employees in allowing us to see the
diagrams and company’s our company. value in working
charts. main operations together to ensure the
are in Asia. 4. Data4 best possible value is
Marketing provided to the end-
Database: customer.
Our company
stores all the
research data in
our marketing
database also
all the data
about our
promotional
activities.
5. Data 5
Financial
Database:
This database
contains all the
information
about our
company’s
financial status.
It contains all
the information
about the
transactions.
Question 10) Additional Issues
This section covers the additional issues that are being faced by our newly set up company.
They are as follows:

10.1) Issue I
As our company is newly set up, we are facing the issue of forecasting of demands. As a new
comer in the market, we are not known of the demand records, therefore what quantity to
produce, what to sell where, what design, sizes and color are the problems to our company.

10.2) Issue II
Cost of production in the clothing line keeps on changing. The costs that we obtained before the
starting of the company were different from what we produced so that resulted in rising costs of
production.

10.3) Issue III

We faced problems in distributing the clothes to our customers as our distribution is not fully in
our control. This was one of the main problem as in clothing sector, distribution is one of the
main challenge.

10.4) Issue IV
Another issue that we faced was the promotion and publicity costs that we had to spend as a new
comer in the market. Giving free samples and spending on the advertising and marketing cost us
lot more then what we expected.

10.5) Issue V
As a new entrant, we faced competition issues. In the clothing industry, there are a lot of
competitors, so we had a hard time showing up and positioning our place in the market.
Question 11.0
IT Planning
System Development
Network Service and maintenance
Computer and application maintenance
IT Training

-IT planning should be in-sourced because it consist of high risk and fear that organizations skill
would become obsolete if outsourced. It would be better if IT Planning is done inside because no
one would better know how to utilize the technology resources than other. And also the cost will
be minimal.

-System Development must be in-sourced as its important because of the privacy as it requires
considerable security. If it will be outsourced there will be risk of competitor monitoring the
operations of the business. They might copy the designs or ideas of the HDMS which will turn in
possible drawbacks to us.

-Network Service & Maintenance is the key factor for the businesses it affects directly on the
cost and productivity. It should also be in-sourced as the information will be secured and its good
for confidential or sensitive network service and maintenance. Obviously firm would have to
deal with inadequate support from management to acquire needed resources but time available
in-house to complete the tasks.

-Computer and application maintenance should be outsourced as they may be able to

negotiate lower prices on hardware and software. It can help management focus more attention
on core activities. Outsourcing will also be time-saving.
-IT Training is also to be outsourced as others are specialized in IT and provides better
management of IS staff. And help HDMS to transform to new technology through access to
Larger IT tools as a cloth company giving IT training to its staff would be time-consuming and
would be costly.

Question 12.0 Role of CIO

First role of the CIO in our company is the ‘strategy’. The CIO partakes in the improvement and
administration of the business method. E.g. our CIO makes the strategy for improvements in our
business.

Interpretation –
The CIO has to have the business savvy as well as the technical savvy to interpret the business
needs in a technology context.
Acting as the intermediary between those with those who establish the business goals and
strategies and those who know how to implement the technology is one of the key roles of CIO
in our company.

Communication –
Developing a communication plan to let all the stakeholders know what progress is being made
on getting the information that they need is the next big area of focus for the CIO.
Communication at all levels is vital. The information about progress is almost as important as
getting the information for business decisions itself.

Delivery –
Delivery of information is next big area for the CIO. Putting together plans for projects that
meet deadlines and budgets goes a long way to determining the success or failure of a CIO.
Delivering information at the right time to the right person is what the CIO does every day. If
that information is faulty or late -- even if it's not be the CIO’s fault -- they will still get blamed
because the tools of modern business are technology based. Being a CIO is one of the toughest
jobs in any company because you have to know everything about the business, everything about
technology and be able to clearly explain it to people who haven’t a clue or don’t care about one
or the other.

Execution: Our CIO is involved in the execution of the basics – keeping systems up and
running, while keeping close tabs on the organization’s overall IT spend.
12.0 Role of CIO
First role of the CIO in our company is the ‘strategy’. The CIO partakes in the improvement and
administration of the business method. E.g. our CIO makes the strategy for improvements in our
business.

Interpretation - The CIO has to have the business savvy as well as the technical savvy to
interpret the business needs in a technology context.
Acting as the intermediary between those with those who establish the business goals and
strategies and those who know how to implement the technology is one of the key roles of CIO
in our company.

Communication - Developing a communication plan to let all the stakeholders know what
progress is being made on getting the information that they need is the next big area of focus for
the CIO. Communication at all levels is vital. The information about progress is almost as
important as getting the information for business decisions itself.
Delivery –
Delivery of information is next big area for the CIO. Putting together plans for projects that meet
deadlines and budgets goes a long way to determining the success or failure of a CIO.
Delivering information at the right time to the right person is what the CIO does every day. If
that information is faulty or late -- even if it's not be the CIO’s fault -- they will still get blamed
because the tools of modern business are technology based. Being a CIO is one of the toughest
jobs in any company because you have to know everything about the business, everything about
technology and be able to clearly explain it to people who haven’t a clue or don’t care about one
or the other.
Execution: Our CIO is involved in the execution of the basics – keeping systems up and
running, while keeping close tabs on the organization’s overall IT spend.