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INSTRUCTIONS: This is the study of factors effecting the buying of health drinks among
mothers. This will help me in understanding consumer behavior and preferences in the purchase
of health drinks. Please give your honest answers. This information will be kept confidential. I
shall appreciate your cooperation. Read the following questions carefully and tick the answer
which you feel is appropriate.
12. Do your child/ children influence you to buy a health drink just because they are attracted by
the ‘free gifts’ or ‘toys’ available with it or due to their favorite celebrity or cricketer endorsing
the ad for that brand?
A. Yes B. No
13. Which is the brand that you use?
A.Horlicks B. Complan C. Bourn vita D. Boost E. If any other, specify
14. What are the factors that led you to choose the above mentioned brand? Listed below are
some factors, rank them from 1 (most preferred) to 6 (least preferred)
A. Cost [ ]
B. Flavor [ ]
C. Nutrients [ ]
D. Advertisements [ ]
E. Neighbors & Friends [ ]
F. Packaging & Quantity [ ]
15. To what extent does advertisements’ influence your choice of health drinks?
A. Very much B. Average C. Not at all
16. Have you tried other brands in the market?
A. Yes B. No
17. Which other brand was satisfying according to you?
A.Horlicks B. Complan C, Bourn vita
D. Boost E. If any other, specify
18. Do you keep switching on products?
A. Yes B. No
19. Do you think health drinks boost energy through increased caloric consumption?
A. Yes B. No
20. What do you think are the benefits of drinking health drinks?
A. Improves concentration & memory
B. Improves physical vigor (stamina, stronger muscles & bones)
C. If any other benefit, specify
more at http://www.citehr.com/146010-questionnaire-
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