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Khey DC. Soriano III BSBA-B

Chapter 16

 MARKETING DISCUSSION

As a consumer, I preferred the perceived value pricing method because customers will always base their
purchasing decisions based on perceived value pricing which indicates the importance of providing
benefits and functionalities to the consumer and the simultaneous need to price it effectively so that the
firm can take appropriate value. Perceived value pricing is effective in pricing of premium goods and
services with a large intangible component. Usually we compare the value that derive after using the
product or service and end up paying more. However, marketers need to show the customers the true
value they would get after using the product.

In the average price were to stay the same, I would preferred the set one price and not deviate because
the firm knows what the appropriate value and they provide the benefits to the consumers. When a
customer attaches a high level of perceived credibility to a product or company, he is more likely to buy
that product. Consumers are more likely to make a purchase if they find that a product makes the use of
their time more efficient. One of the most effective ways to increase a customer’s perceived value is to
appeal to his emotions or values. In order to do so, it’s important to know what types of things your
customer might appreciate. Marketers want to influence the perceived value of a product define its
attributes in terms of its utility, or the extra benefits and values that the customer expects to get in using
it.