255 words

Khey DC. Soriano III BSBA-B

Chapter 19

 MARKETING DEBATE

Has TV advertising lost its power?

Take a position: Tv advertising has largely become unimportant versus TV advertising is still the most
powerful advertising medium.

I think no, because television is a useful tool for marketing purposes. Nowadays the TV advertising is a
powerful instrument to advertised the product or services. It is the huge impact to get the target
customers and increase the sales. The TV advertising is not lost in advertising medium despite of the
modern advertisement like the internet, Facebook, Ads etc. Traditionally the TV advertising is the first
media advertisement which is an effective way to communicate with customers . Today, TV are still
works to represent the most accessible medium for reaching customers, it is also the best medium for
advertising because people still spend more time in front of their TV. This campaign such a extremely
attract more people's attention to be able to get the trust of the customers and it will help people in
decision making.

TV advertising creates, builds a good ideas, grows brands and gain a positive feedbacks. TV advertising
builds brand fame and keeps brands alive in customers mind, because it is a highest efficiency at
achieving sales, profit and increase market share. So, the TV advertising is still the most powerful
advertising medium. In modern medium , there is a possibility in social media sites that creates a fake
advertisement. In fact, the TV advertising we can assure that this are trusted and give us the right
information. Therefore we cannot change the power and value of traditional medium of
communication. We must learned about what is the difference and what is the information contain a
trusted site.