From the materials, the prospect issues are the technological interruptions in the

marketing sector. Basically, the internet has rapidly changed the marketing terrain. This poses a

challenge to companies as they have to leverage technology to achieve the most out of it. In the

past organizations used the TV-industrial complex in advertising their products. However, this

has changed as people are more glued to the internet. This requires companies to appeal to their

niches directly and more actively. As the technology advances, people are more keen to listening

and interested to try out something new. Essentially, the prospects are that companies should

focus more on content marketing as it can easily help them connect with their audience.

Based on the videos, most organization are yet to adapt to the fast-changing

contemporary marketing world. Companies need to get ready and understand that the internet has

changed almost everything turning consumers to their audience. Firms need to understand the

interests and desires of their audience and focus on delivering the most suitable and essential

information to them by creating the content they desire to consume. The internet can help

companies reach their target audience rather than interrupting them. Firms should use content to

their advantage as a conversation with their audience. Apparently, people are becoming more

and more informed and publishing quality content remains the only strategy to win a bigger

market. By publishing good content, firms will remain relevant in their niches. However,

organizations will be required to invest well in content creation as it is a long and tedious

process. This way for, companies will keep their audience engaged. Basically, companies need to

be different and remarkable to be noticed.

Finally, the story of the clients is that companies depend on advertising to sell their

brands. In truism, companies could generate revenue through advertisements that can be

reinvested in TV. With people showing changes in their choices and preferences, adverts have
turned ineffective as people are no longer keen in advertisements. The conventional marketing

strategy worked by interrupting the consumers and pushing information out to them. With no

other channels to choose from, adverts were the only relevant and effective means. Adverts were

made in channels like TVs, radio, magazines and newspapers. The story ought to change and

focus more on content marketing to reach their target audience. By leveraging the internet,

companies can reach more people and remain relevant. The client can rewrite their stories by

ensuring they develop immersive entertainment services, ensure convenience, develop a culture

of belongingness and create a whole new experience to ensure they do not lose their clients.