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Gone are the days of buying ad space that targets a certain demographic
or purchasing a prime-time TV spot in the hopes that the appropriate
people are watching.
The diversity of ad tech data allows for more granular and relevant
targeting and integration. To get the most out of any ad campaign, it's
also necessary to rely on reputable marketing solutions and platforms.
The Evolution….
Companies often advertise their products. This has been an age-old
marketing method. They used to consider the options of televisions,
radio, etc.
People started using more and more internet services due to which a
get you directly to the product website. Then came the age of mobile
social media became the heart and soul of every person. People from
regardless of their age. This helped the companies to sell their products.
Parallelly television and radio advertisements too were carried out but
their major focus was on social networking sites like Facebook, Twitter,
advertise their product and give their reviews and experiences regarding
the product. Today social media sites are filled with influencers who help
social media because that’s how the times have changed. Companies
more and more customers and give an overall review of the product.
Overall, with this, the priorities of advertising have also changed from