Question 1)

Has TV advertising lost power?

Take a position:

1.TV advertising has faded in importance.

or
2. TV advertising is still the most powerful
advertising medium.

Name: Himanshu Rajpoot

Sap ID-500109480

Introduction:
Television as a Medium From the beginning, television advertising has
become one of the most popular means of business promotion. Intended
advertising message. Television advertising has far more influence on
society than radio stations, newspapers and magazines. Existing evidence
suggests that people tend to spend an average of five hours behind
television screens. This is because the television screen is one of their
favorite activities. Because of this, TV advertising is widely effective and
remains one of the most popular marketing media formats to date. Another
reason many businesses are still turning to TV advertising is because it can
capture the attention of their viewers, but in many cases companies are
more focused on creating ads and winning TV buying spots. have to deal
with high costs.
TV advertising is still the most powerful advertising medium because:

In modern society, television plays an important role in advertising for

many reasons. The first significant factor in the growing popularity of TV
advertising is the breadth of reach that commercial advertising offers to
end-her users. Given the almost ubiquitous presence of television, it is no
exaggeration to say that modern society would not have been able to cope
with the ever-increasing amount of information without its help. The TV's
role in this case is to allow users to watch TV even if they don't have one.
With so many live streams available online and easily accessible using
smartphones and laptops, the role of television is further expanded.
moreover. The results of such dramatic penetration show that the audience
typically reached by television advertising is increasing day by day, and is
represented by a much larger audience than radio or newspaper readers.
Over 99% of American households have at least one television in their
home. This means you can add these individuals to your list of potential
customers regardless of the product. The average American he watches
live TV for more than 5 hours a day, attracting both adults and her teens
without worrying about potential adoption or conversion rates, There are
many opportunities for advertisers who may be able to sell their services.
The only mission TV advertisers have to do is determine if they are
reaching customers with the right message so they can keep revising their
marketing strategies. Therefore, the role of television in advertising is to
design advertising mechanisms that attract as many customers as
possible while at the same time allowing them to get the products and
services they need faster. The current baby boomer population makes up
more than half of the US population and accounts for about 75% of all non-
refundable income. Therefore, advertisers share important information
through television. This information can be presented in the form of
powerful messages or campaigns aimed at attracting the right audience
and influencing purchasing behavior. Americans watch TV an average of
28 hours a week, so we can say that TV's role in advertising is to promote
products to all potential customers. This is because more and more
families are appearing every day and the amount of time they spend
watching TV increases significantly. and shopping.

Another important consideration related to the role of TV in advertising is

that TV spots tend to be visually prominent. This creates an even stronger
message than what is shared on radio and newspapers . Advertisers
deliberately use a variety of tools to influence prospects and create videos
that are both promotional and entertaining. Customers remember what
they see on TV and actually buy by remembering how they liked the ad
when they saw it on TV . of television. Television advertising is much more
motivating and informative because potential customers of her purchase
virtually all of her products based on how they like advertisements related
to that product. makes you feel that it is based on Modern customers are
very receptive to the messages sent by her various brands, so it makes a
lot of sense to use television as one of the main sources of information.
Another factor influencing the role of television in advertising is the
relationship between cable television and commercial advertising. This
created a whole new way of interacting with potential his customers. First
of all, cable TV means closer relationships between advertisers and
customers. While 's audience numbers are likely to decline, viewership
numbers may grow later, 's production costs will always be much lower
than network-based advertising. It gave small businesses the opportunity
to join the "battle" of their customers and achieve commercial success,
regardless of the budget available for advertising. When it comes to full-
blown commercial advertising, a potential customer watching a
commercial on TV is of decent quality if the company has a good
reputation and its products are sold on a global (country-wide) level. TV
ads are often considered too expensive, but there are many ways to
advertise cheaper and attract viewers to your product while building brand
credibility.
The biggest role TV is playing in advertising today is creating a growing
number of branding opportunities for organizations and businesses of all
sizes. 's potential customers are most likely to purchase memorable
products, so 's music, voice, text, brand images, actions, and visuals create
and support 's brand personality combined. It is important to The power of
branding lies in a company's ability to create a strong image that stands
out for itself, and television advertising becomes a tool that greatly
facilitates the process of creating a distinct brand image. Whether a new
brand is trying to enter the market or an old brand is trying to rethink its
position in the market, TVs can help and provide every opportunity to
breathe new life into any initiative. The fact that Facebook, Google, and
many other big brands use TV to promote their products and innovations
greatly contributes to TV's intermediary role. However, some companies
find it difficult to create a more exciting experience for their customers and
incorporate different types of advertising to influence potential buyers.
Another motive why tv performs an crucial position in marketing and
marketing is the presence of a widespread quantity of stay activities that
appeal to unthinkable portions of capability clients – for example, the Super
Bowl (Hartmann & Klapper, 2017). Even aleven though the Internet
presently gives Americans a opportunity to observe such activities through
a streaming preference however the target market nonetheless facets with
the conventional tv, despite the fact that stay advertisements can't be
skipped – for the duration of the Super Bowl, there are lots of marketing
and marketing spots which can be taken through the most important
manufacturers that provide you with the maximum unique, funny, and
remarkable advertisements. The numbers display that Super Bowl
marketing and marketing viewership outruns its streaming counterpart
through large (111 million in opposition to 1.4 million respectively), and this
will be a signal of the truth that conventional tv stays one of the maximum
realistic answers in terms of accomplishing out to capability clients and
influencing them to buy a sure product. Here, the position of tv additionally
is composed withinside the truth that it motivates visitors to go to social
media web sites and interact into discussions with every other. The recipe
that many agencies are the usage of these days is a paid seek alternative
being paired with the conventional tv marketing and marketing, which
creates premises for the improvement of an outcome-pushed campaign.
Another important role television plays in the advertising landscape is to
enable advertisers to cater to the fragmented attention spans of their
viewers. It's important to remember that nearly 90% of Americans who
watch TV use their mobile phones and/or laptops at the same time.
Television can therefore be a powerful driver for potential customers as
they have the opportunity and willingness to showcase new product they
have just seen on their TV screens. From a statistical point of view, it's
almost 100% likely that people are analyzing using her second (or third)
device near the TV. Be commercial and do an online search to see if the
product is relevant. Television positively impacts audience engagement,
with acting as a facilitator. companies also support TV-based campaigns
using social media campaigns and other online tools. The effective
connection between TV advertising and his online media has made the
former increasingly effective in driving online

Advantages Of TV Advertising
1-Reach a Larger Audience Benefits of TV advertising include being able to
reach a large audience with a single commercial. Television is the most
popular pastime in the United States, with the average American he
watches about five hours a day. Additionally, research shows that 60% of
consumers are more likely to make a purchase after seeing an ad on TV,
compared to just over 40% if they see an ad online or on social media. is.
By contrast, radio audiences tend to be more fragmented and smaller due
to the greater number of local stations compared to television. With fewer
local TV channels, the audience is split into large segments watching ads.
Also, with the increasing popularity of television, consumers may be more
receptive to television advertising compared to other media. Many viewers
are intrigued and attracted to creative and well-written TV advertising, as
evidenced by the popular hype around Super Bowl commercials.
2- Ability to Reach Your Audience Other benefits of TV advertising include
the ability to target specific audiences and increase your reach by
encouraging social media interactions. Advertisers can attract viewers by
buying commercials during shows that their target demographic is likely to
watch. For example, a toy manufacturer might want to advertise in a
Saturday morning cartoon, while a local bar or grill might want to advertise
during sporting events. Business owners can choose to advertise on
independent or local TV channels to further narrow their demographic
focus. Advertisers can leverage additional technology and social media to
increase both reach and brand awareness by engaging audiences with their
products. More than 70% of her TV viewers use additional devices such as
tablets and smartphones while watching TV, often online with friends at the
same time. Advertisers can drive engagement by directing viewers to
participate in sweepstakes online or by visiting their website. Viewers are
also more likely to text her a friend about the product you just promoted or
look for more information about a product they're interested in.
3- Television Engages Audience Audience binding and no additional
competition is another advantage of television advertising. A TV ad just
puts a spotlight on your product, even if it's just for a few seconds. This is
in contrast to newspapers, telephone directories, or other print media
where the ads are relatively small and can be placed right next to your
competitor's ads. With radio, listeners often scroll through radio her dials to
listen to multiple stations, so advertisers have to advertise on many
stations to reach their target audience. Consumers may encounter
competitors' products.
4-Cost builds trust Television advertising is more expensive to produce and
takes more time than other advertisements, but television advertising
material is the most influential because consumers trust it more than other
media. be. It has the advantage of being more sophisticated than other
media because it combines both visual and auditory stimuli. Interesting
camera angles and image-word combinations are not only more evocative,
but also convey a more realistic view of the product than a single still photo
of him. Television advertising has the ability to feature a product,
demonstrate its use, and explain the benefits of owning or consuming it.