Name : Deva Fabiola

No. : 2110111191
MTEPPM
1. To be effective, multiple media should be chosen and integrated carefully. Individuals who
are exposed to advertisements in combinations of media selected from television, radio,
magazines, newspapers, and outdoor are more inclined to process the information than
when a message appears in only a solitary medium. For each of the media, what is the
probability of you being exposed to an advertisement? The percentages should add up to
100 percent. Which media are most effective in reaching you? Explain.

 In my opinion, the most effective media choice depends on the situation at hand.
Everyone has their interests. Generally, children will like advertisements with animated
views. This animated advertisement will be found through television exposure.
Television media has a chance of about 90% in presenting their advertisements. Then,
advertisements presented in magazines or newspapers are more in demand by adults who
like to read hot news. Magazines and newspapers have a 65% chance because only some
people like reading magazines or newspapers. Meanwhile, the public will enjoy the radio
when they are driving a car or enjoying their leisure time. The chance of this medium is
about 75%.

2. Billboard advertising in Times Square is so popular that space has already been sold for 10
years. Coca-Cola, General Motors, Toshiba, Prudential, NBC, Budweiser, and The New
York Times are paying rates in excess of $100,000 per month to hold these spaces. Why
would companies pay so much for outdoor advertising? What are the advantages and
disadvantages of purchasing billboards at Times Square?

 Most companies pay so much for outdoor advertising to reach a wider audience of their
target market. When a company places a hugely popular billboard ad in Times Square,
the audience will also have a sense of authenticity for the ad. Time Square is a popular
location because this location has become one of the iconic places that must be visited in
the United States. On the marketing side, Times Square ads get about 1.5 million
impressions daily. Viewings exceed 150 million per year, given the New Year's Eve ball
that draws over a million people to the area and occasional appearances in movies and
TV shows. Therefore, Times Square is a location that is in great demand by large
companies such as Coca-Cola, iPhone, and many others. In addition, the relatively high
cost makes this one of the drawbacks. Relatively expensive costs make small companies
require more effort in marketing their products.

3. The Super Bowl is the most-watched program on television. Many tune in just to watch the
ads. Discuss the concepts of effective reach, effective frequency, ratings, gross ratings
points, brand recognition, brand recall, and opportunities to see as it relates to Super Bowl
advertising. What are the advantages for a brand to advertise on television during the Super
Bowl? What are the disadvantages?
  The Super Bowl is the most-watched program on television. The advantage of a brand
advertising on television during the Super Bowl is that it explodes in viewership. This
explosion in audiences eventually results in a sales boom for a brand. Meanwhile, there is
also a weakness in showing this advertisement. The storyline of the advertisement or
comedy distracts the target market.

4. Xerox offers a color printer that sells for $1,200. The goal is to market it to business
buyers. What media mix would you suggest for a $5 million advertising campaign? Justify
your answer.

 In my opinion, the advertising marketing campaign that I would suggest is a campaign

through television and billboards. In addition, I would advise them to do marketing via
Direct Mail and E-mail, Personal Selling, and Sales Selling. The media mix between
television and billboards will appeal to the public because through this medium,
companies can visualize printer models, offer product capabilities, and budget is
available to use that type of media.