Name : Deva Fabiola

No. : 2110111191
MTEPPM

1. What types of cyberbaits do you see on the Runza website? Give specific examples of
each.

 Cyberbait is known as an attraction that leads someone to a website. In general, forms of

cyber baiting include financial incentives, convenience incentives, and added value
incentives. In my opinion, the Lunza site already covers all three types of existing
incentives. Financial incentives come in the form of rebates, free shipping, or e-coupons.
Runza does this by offering special prices for certain products every day. Then, the
convenience incentive comes by simplifying the shopping process for customers to visit
the website. Runza offers the convenience and speed of purchasing products online,
making many consumers turn to electronics retailers. Easy online ordering and payment
allow customers to shop comfortably on the Lunza website. In addition to financial
incentives and convenience, value-added incentives encourage consumers to change their
buying habits in the long term. Value-added incentives also drive visitors to the website.
Runza provides added value incentives on its website by providing nutritional
information for the food it serves to help shoppers.

2. Explain how a Runza Restaurant could use mobile marketing. Provide details.

 Runza restaurants can use mobile marketing by designing their business website
caterpillar to be user-friendly. They need to create an application that customers can
download or access via smartphone or tablet. Apart from that, Runza needs to understand
several important components of mobile marketing, such as app analytics, events,
personalization, and so on. The contents of the application are the same as those listed on
the restaurant's website, namely the menu of food or beverage products provided,
shops/purchases, locations, and others. Runza can also be modified with the latest
features that make it easier for consumers to access and make purchases online (delivery
orders). It also presents product details properly and attractive promotions as well as
attractive ad designs or content supported by adequate technology.

3. Explain how behavioral targeting would be useful to an individual Runza Restaurant

manager. Design a behavioral targeting program that could be used by Runza.

 Location-based advertising is a form of advertising that integrates mobile advertising

with location-based services. Refers to marketer-controlled information specifically
designed for where users access advertising media. These technologies are used to
determine consumers' location and provide location-specific advertising on their mobile
 devices. In this location-based advertising, the interaction should be direct. Marketers
must also develop relevant and engaging advertising content that mobile users want to
access at the right place and time. More importantly, marketers must ensure that their
offerings have value for customers and follow a strict opt-in policy. Therefore, it is
precious for managers to maintain good relations and attract customers. A form of
geotargeting with geolocation software in that geolocation is based on geographic and
other personal information provided by visitors or others. In internet marketing and geo-
marketing, the delivery of different content based on geographic geolocation and other
personal information is done automatically. The company uses geolocation software to
power its website's "location" section. Based on a site visitor's location, a website's online
locator service can show visitors how many stores are in an area and a city-level locator
map to help customers find the nearest store to their address.

4. Design a banner ad for Runza Restaurants.

5. Examine Runza’s website again. Make a list of ten words that could be used for a search
engine optimization program. Rank the words in order from what you think would be the
best search terms to the least attractive. Justify your list and ranking.

 1. Our Menu
2. Locations
3. Shop
4. Jobs
5. Franchising
6. Contact
7. Food & Service Feedback
8. Check Gift Card Balance
9. Kids
10. About