SEARCH ENGINE

MARKETING (SEM)
1.STEPS INVOLVED IN SEARCH ENGINE MARKETING.
2.MOBILE MARKETING.
3. VIDEO MARKETING ON YOUTUBE.
4.CONTENT MARKETING
STEPS INVOLVED IN THE SEARCH ENGINE
MARKETING
• Define effective strategy:You should define your target
audience and identify their needs and motivations
• You should also know how your particular product or service could
be best to serve their needs
• You should review the market position of your business and
identify your competitors
• Now you need to identify important goals and benchmarks
suggested by best ‘What is Search Engine Marketing Guides’ and
they are search ranking, website traffic, sales, and other important
ROI metrics.
STRATEGY FOR SEARCH ENGINE MARKETING
SELECT RIGHT KEYWORDS FOR YOUR SEM CAMPAIGN

• Next step according to ‘What is Search Engine Marketing Guide’ is to

select the relevant keyword phrases, plus, you should also go for
the keywords that your target audiences frequently search for
• You should conduct brainstorm sessions to know the popular terms
that your audiences use while searching for the kind of product and
services that you offer
• You should constantly interact with your best customer, sales, and
customer service teams to find out the frequently used phrases
• You can also use keyword research tools for compiling a list of
highly searched keyword terms
OPTIMIZE THE CONTENT OF YOUR WEBSITE

• To optimize your site content for SERPs, it is important to focus on your site
structure and should make it simple and search engine friendly
• The important suggestions that What is Search Engine Marketing Guides
give about site optimization is every marketer needs to understand that
search engines look for the underlying code of sites while visiting your
website
• You should always go for precise, crisp, interesting, clear, and correct
content that can engage your users
• It is very important to use relevant keyword phrases in pages title tags,
directory names, heading tags, file names, meta tags, and alt tags
• You must pay heed to your Meta description, which is shown in the search
results below your link and offer a great opportunity for you to draw in
visitors to your Website
SUBMIT YOUR SITE FOR INDEXING

• The next thing that you should do is submit your site for indexing as
this lets your site be visible online to the customers
• You need to let all your site pages get indexed by the search
engines. To quicken the process, you can submit your site to
DMOZ.org which is an open directory project
• Websites that are accepted by DMOZ get easy approval from other
search engines
ADD QUALITY LINKS TO YOUR WEBSITE

• According to ‘What is Search Engine Marketing Guides’, this one is one of

the most important steps and marketers have to build links to their site
from valued links of other sites that their targeted visitors frequently visit
• Having quality inbound links is directly proportional to the popularity of
your site in the eyes of search engines
• It is also important here to create site content that is link-worthy, and for
this, you need to create engaging and informative content on your site
• You should also try to get links from business partners, trade
associations, vendors, and customers
• Distributing press releases and articles online is also one of the
important Search Engine Marketing strategies suggested by ‘What is
Search Engine Marketing Guides’
MANAGE PAID SEARCH ADVERTISE TO OPTIMIZE YOUR SEM
PRACTICES
• As per ‘What is Search Engine Marketing, Paid Search Engine Marketing is one of the
integral parts of today’s Search Marketing
• You should bid on the most relevant keywords, plus, you should also make sure that
your products are interesting for your potential customers
• To run a PPC campaign, you need to pay heed to the following checklist-
1. Budget per Month
2. Budget per Day
3. Scope of Geotargeting
4. List of Keywords
5. A Ready Ad Copy that includes- Heading of ad (25 char), Description Line 1 (35 char),
Description Line 2 (35 char), Display URL (35 char), Destination URL (1024 char),
Landing Page URL, Design of landing page ready/not ready, Image required (if any),
etc.
MEASURE SUCCESS OF ADVERTISING CAMPAIGNS

• Measuring the success of your campaign is one of the most

important Search Engine Marketing strategies advised by ‘What is
Search Engine Marketing Guides’
• To measure the success of your SEM campaign, you need to gauge
CPC, Clicks, CPR, Impressions, Bounce rate, ROI, etc.
• You should use Web Analytics for monitoring progress and
problems of Search Engine Marketing Strategies
• You should always Monitor your position in SERPs and plan
strategies for improving your search results
 MOBILE MARKETING
• Mobile marketing is any advertising activity that promotes
products and services via mobile devices, such as tablets and
smartphones. It makes use of features of modern mobile
technology, including location services, to tailor marketing
campaign.

• Mobile marketing is a way in which technology can be used to

create personalized promotion of goods or services to a user who
is constantly connected to a networks based on an individual's
location.
 TYPES OF MOBILE MARKETING

• The different types of mobile marketing are:

• MMS Marketing.
• Push notifications.
• App-based marketing.
• In-game mobile marketing.
SMS MARKETING:
SMS MARKETING IT IS ONE OF THE OLDEST FORMS OF MOBILE
MARKETING IN THIS YOU SEND MESSAGES USING PHONE
NUMBERS OF YOUR POTENTIAL BUYERS. SMS MARKETING. SMS
MARKETING IT IS ONE OF THE OLDEST FORMS OF MOBILE
MARKETING IN THIS YOU SEND MESSAGES USING PHONE NUMBERS
OF YOUR POTENTIAL BUYERS.

MMS MARKETING: MULTIMEDIA MESSAGING SERVICE (MMS)

IT’S ONE OF THE OLDEST FORMS OF MOBILE MARKETING. IN THIS
MOBILE MEDIA MARKETING IS DONE BY SENDING A TIMED
SLIDESHOW OF IMAGES, TEXT, AUDIO, AND VIDEO. IN THIS FORM,
YOU CAN SEND BOTH MOBILES TERMINATED AND RECEIVE MOBILE
ORIGINATED RICH CONTENT THROUGH MMS A2P PERSON TO
PERSON.
PUSH NOTIFICATIONS
PUSH NOTIFICATIONS ARE ANOTHER IMPORTANT MOBILE MARKETING TOOL. IT
HELPS BRANDS TO COMMUNICATE THOSE MESSAGES TO THE POTENTIAL
BUYERS IN A SIMPLE AND EFFECTIVE WAY. THIS METHOD IS CHEAPER
COMPARED TO SMS MARKETING IF USED FOR A LONGER PERIOD BUT FOR
SHORT-TERM IT MAY BE EXPENSIVE.

APP-BASED MARKETING
TODAY IT IS A KNOWN FACT THAT PEOPLE DAILY ENGAGE WITH THEIR MOBILE APPS.
DAILY HUGE NUMBER OF APPS IS BEING DOWNLOADED ON MOBILE DEVICES. THE MOST
POPULAR AND MARKET LEADER IS GOOGLE APP STORE. AS PER THE REPORTS, IT IS
CLEAR THAT ANDROID SMARTPHONES ARE THE WINNER. AS FAR AS THE DOWNLOAD
OF THE MOBILE APP IS CONCERNED. THIS GIVES US GREAT POTENTIAL FOR DIRECT
ENGAGEMENT AND TARGETING THE RIGHT CUSTOMERS AND GENERATING REVENUE
IN-GAME MOBILE MARKETING
ALL TYPES OF AGE GROUP PEOPLE LIKE TO PLAY GAMES ON THEIR MOBILE DEVICES. THE HUGE
SUCCESS OF POKÉMON GO IS THE LATEST EXAMPLE. THIS IS A SIGNIFICANT PLATFORM TO
ENGAGE WITH OUR TARGET AUDIENCE DIRECTLY. DIFFERENT TYPES OF ADVERTISEMENTS CAN BE
DISPLAYED WHILE PLAYING THE GAME SUCH AS BANNER POP UP IMAGE ADVERTISEMENT VIDEO
ADS AT THE BEGINNING IN BETWEEN OR AT THE END OF THE GAME.

LOCATION-BASED MARKETING
MARKETING MESSAGES ARE SENT TO THE WEBSITE VISITORS DEPENDING ON THE GEOGRAPHICAL
PRESENCE OF THE PEOPLE. FOR EXAMPLE, A PIZZA OUTLET BASED IN SOUTH MUMBAI MAY WISH
TO PUT ADS FOR THAT SPECIFIC LOCATION ONLY AND NEED NOT MARKET THE WHOLE OF MUMBAI
REGION.

SEARCH ADVERTISING
THESE ARE GIVEN AS EXTRA ADD-ON EXTENSIONS SUCH AS CLICK2CALL;
SEARCH ADVERTISING MAINLY USED BY THE SEARCH ENGINES SUCH GOOGLE,
MICROSOFT AND MSN ETC.
QR CODES
QR CODES ARE MAINLY USED FOR MOBILE GAMING SITES. QR
CODES ARE SCANNED BY THE USERS THROUGH THEIR MOBILE
CAMERA AND ARE TAKEN TO THE SITE AT WHICH THE QR CODE IS
LINKED.

MOBILE IMAGE
IMAGES ARE USED AS AN IMPORTANT TOOL OF MOBILE
MARKETING, ADVERTISEMENTS ARE PLACED AT DIFFERENT
PLACES ON THE WEBSITE SUCH AS HEADER FOOTER OR AS A
POP-UP OF IMAGES.
OBJECTIVE OF MOBILE MARKETING

IN THE ABOVE PARAGRAPHS, WE HAVE DISCUSSED THE DIFFERENT TYPES OF MOBILE

MARKETING. ONCE YOUR ORGANIZATIONS ARE FULLY CONVINCED WITH THE ADOPTION
OF A LONG-TERM MOBILE MARKETING STRATEGY. THE MANAGEMENT HAS TO CLEARLY
DEFINE THE OBJECTIVES THEY WANT TO ACCOMPLISH FROM MOBILE MARKETING.
IT MAY BE ANY ONE OF THE FOLLOWINGS:
NEW LEAD GENERATION
CUSTOMER RETENTION
DETAILED INFORMATION ON THE GOODS AND SERVICES OF THE COMPANY
FUTURE PLANS AND PRODUCT LAUNCHES.
 MOBILE MARKETING STRATEGY

• Many digital marketers must clearly understand the difference and approach
towards marketing on a desktop website and mobile website.
• First, both the URLs of desktop and mobile should be same.
• Second, the links to all your social media platforms should be easily visible on
both sites.
• Third, the website design should be responsive on both desktop and mobile.
• The more simple and less complicated the layout of your website is the
more it will be user-friendly. There is special mobile SEO company who
are specialized in this segment.
• Digital marketers need to have a mobile media marketing
strategy in their sales plans and to retain and increase their
customer base.
• There are both pros and cons of mobile marketing, which I
shall discuss in later posts. For now, if we look at the bigger
picture there are surely more benefits of mobile marketing.
• If you want to share any views on mobile marketing, do share
with us and we shall include on our blog.
 VIDEO MARKETING ON YOUTUBE

• YouTube marketing can be defined as the process of promoting a company and its products on
the YouTube platform by uploading quality videos to a company’s YouTube channel.
• Video content is the secret to successful content marketing.
• YouTube is the home of online video content, both for marketing professionals and regular
consumers.

• 8 OUT OF 10 web users watches YouTube videos

• YouTube is the second largest search engine
• 1B hours are being watched each day on YouTube.
 STRATEGIES FOR THE YOUTUBE MARKETING

• Make Compelling Video Titles:The first step in our YouTube marketing guide is to optimize your video
title.
• No matter how good your video looks, it’s useless if no one clicks on it. So it’s imperative that you
optimize your video titles to bring in viewers.
• Here are some useful tips for creating the perfect video title for greater reach:
• The YouTube SEO starts with finding the right keywords: Keywords in the title tell Google crawlers
what your video is about. And good keywords also tell your viewers what they can expect, so it’s a
win/win.

• Keep the title short. The ideal length of video titles shouldn’t exceed 60 characters. Readers should see
the whole title in a glance.
• Create clear and descriptive titles. Don’t force viewers to figure it out. Let readers know what the video is about.
• Tell readers why they need to watch the video. They need a reason to spend their time and view the content. They
want to know how they will benefit from it.
• Useful resources:
• Use the SE Ranking keyword suggestion tool to do keyword research
• CoSchedule Headline Analyzer helps you analyze your titles
• Check out what’s trending on YouTube to see other good titles
• YouTube SEO: How to Rank your YouTube Videos

• Create Perfect YouTube Thumbnails:Effective YouTube

thumbnails make users click right away and make your YouTube channel
more recognizable. Thumbnails should be relevant to the video’s content and
title. Include short descriptions and relevant images in your thumbnails to help
people understand what your YouTube video is about
• Limit your YouTube Videos to Under 5 Minutes
• The third step in our YouTube marketing guide is to optimize video length.
• If you want to get the most out of your videos, focus on their total watch time.
Based on the Comscore survey, the duration of the majority of the YouTube
videos is about 5 minutes.
• If you create long videos by just repeating yourself, it won’t help. People need
a good reason to be interested in your YouTube video. You can experiment
with video length to figure out what works best for maximum engagement.
• Brand Your YouTube Channel
• The fourth step of our YouTube marketing guide is to make your brand visually
appealing.
• Branding your YouTube channel is the next thing you should do to make it
visually attractive and encourage visitors to take you seriously. It helps you
increase brand awareness and spend more time with your audience. Use your
company logo for your YouTube channel. If you’re an independent video
blogger, you can use your headshot instead of a logo.
• To help people find you, add titles and descriptions to your videos. On top of the
banner image, you also can include links to your website and social media.
• If you talk about a certain product in your YouTube video, you can also use self-
branded overlays. Many people don’t know about these, but they give you a
chance to retain people when they watch your videos.
INCLUDE CALLS-TO-ACTION (CTAS)

• The fifth step in our YouTube marketing guide is to include CTAs in your
YouTube videos.
• Adding calls to action to your videos will help you create more engagement on
YouTube. They can also be irritating, so try to use them in the right way.
• No matter what goals you have, to get more likes or more subscribers, be clear
and concise about key actions people need to take.
• You can add your website link or ask for subscribers to your channel within
the video or at the end to help people understand the next step.
• If your goal is to attract a lot of subscribers, try to do it smartly. Your efforts
will be rewarded in the long run.
 SHARE VIDEOS VIA SOCIAL MEDIA

• The sixth step in our YouTube marketing guide is to master sharing

on social media.
• Sharing your videos on social media is fundamental if you want to
grow your YouTube channel. As a savvy marketer, it’s important
not only to publish your latest videos on social media but also to be
active in social communities and groups.
• Each social platform has its own culture, and you need to figure out
which one is best for you and where your efforts will be
appreciated.
 WORK WITH OTHER YOUTUBERS

• Step seven of our YouTube marketing guide is to collaborate with

other YouTubers.
• Collaborative videos have become popular among content creators.
It’s a good way to find a new audience and increase your subscriber
base. It’s also a win/win situation for you, your partner and your
target audience.
• Collaborating with other influencers is a great social proof move
for your audience. Working with other well-known channels
makes you look good by association.
1. Interact with your audience and ask what else they want to watch in the
comments.
2. Find YouTube influencers and other brands in your niche and make videos
together.
3. Collaborate with brands and Youtubers that are more powerful than yours.
The most powerful Youtubers work only with people they know well.
4. It is not obligatory to work only with one brand or a person. You can connect
with a few at a time or even more.
5. Collaborate with influencers from other social networks.
• Collaborating with other people has a lot of advantages as it helps you make
solid relationships with brands and influencers and grow your audience
exponentially.
 INTRODUCTION TO FACEBOOK, TWITTER,
GOOGLE+, LINKDIN, YOUTUBE, INSTAGRAM AND
PINTREST.
• A Facebook page is a great free marketing tool for businesses. These pages let businesses identify
themselves – not just through listing product offerings and services, but also by sharing links, images,
and posts on a customizable page to give a better sense of a business’s personality and character.

• Your Facebook business page is a great spot to develop your brand identity and show your human
side. Facebook is where you can loosen the tie a bit – don’t be afraid to be funny.

• Ultimately you should consider what your key audience would want to see. Share
social media images, links, videos, anything, as long as it is connected to your business and it seems
like something your target audience would enjoy. Use Facebook Insights to see what resonates most
with your audience.
CONTENT MARKETING
• Content marketing is a multi-use tool in your toolkit. It can help you achieve
many objectives, including bringing awareness to your brand, attracting new
customers, fostering brand loyalty, engaging with and educating customers
and developing a strong SEO presence.

• 1. Bringing Brand Awareness

• 2. Attracting New Customers
• 3. Fostering Brand Loyalty
• 4. Staking Your Claim in SEO
• 5. Engaging with Customers
• 6. Educating Current and Potential Customers
• Wrap Up: Having These Content Marketing Goals is Essential
TYPES OF CONTENT MARKETING
Infographics: Infographics, are one that can really throw a big curveball
for digital marketers. It is a shame because a good infographic can get a
lot of attention in the form of shares and inbound links.

Blog content:We know that businesses that use blogs receive 97 percent
more links to their websites and, in turn, have 434 percent more indexed
pages for the SERPs. This is why it is pretty much a no-brainer since
blogging can also be extremely cost-effective for small businesses on a tight
budget. Blog posts are most effective when used strictly for good, like
most types of content marketing. Rather than blogging about how your
newest product will change lives, you should be writing about topics
related to your products or services.
Podcasts: A digital audio file made available on the internet for downloading to
a computer or mobile device, typically available as a series, new instalments of
which can be received by subscribers automatically.

Videos: The second best thing to engage a customer in person is by the way of
video. Making a short and crisp videos gauges the interest of the audiences.

NEWS: They, have the news for the product, product release, and
also the updates on the products. Like say we have an example that
the NDTV channels gives the news of the new mobile handset those
are being launched.

Web Pages: SEO Webpages can sell the content in the best possible
way.
 CONTENT CREATION PROCESS

• Content is King.” This quote is even more true today than it was in 1996 when
Bill Gates described the future of the internet as a marketplace for content.
• In this article, we will have to structure the content creation process by
outlining each of the content process steps, in order to make the most out of
your valuable resources.