TV advertising is still the most powerful advertising medium.

TV advertising is a dominant force in the marketing world, and for good reason.
Despite the rise of digital platforms and social media, TV advertising continues
to hold its power over consumer behavior and brand recognition. One of the
biggest advantages of TV advertising is its ability to reach a large audience at the
same time. The advertisers have the opportunity to expose their message to
millions of viewers in one advertisement, creating widespread awareness for
their brand or product. Contrary to popular belief, TV advertising offers
sophisticated targeting capabilities that rival those of digital platforms. Through
advanced audience segmentation techniques and data analytics, advertisers can
alter their TV campaigns to specific people, their interests, and viewing habits.
This enables them to deliver relevant messages to the right audience at the right
time, maximizing the effectiveness of their advertising investment. TV has also
been perceived as a trusted source of information and entertainment. By
associating their brand with reputable TV networks or programs, advertisers can
enhance their credibility and authority in the eyes of consumers. Consumers are
more likely to trust and remember brands featured in TV commercials compared
to those advertised just online. In today’s multimedia landscape, TV advertising
can integrate with other marketing channels to create a cohesive brand
experience too. Advertisers can leverage cross-platform promotions, such as
social media tie-ins or interactive mobile apps, to extend the reach and impact
of their TV campaigns. This synergy between traditional and digital channels
enables brands to engage with consumers across multiple touchpoints,
reinforcing their message and driving conversions. While digital advertising
platforms offer unique advantages in terms of targeting and measurability, TV
advertising remains a powerhouse medium for building brand awareness,
shaping consumer perceptions, and driving sales. Its mass reach, impactful
visuals, credibility, targeting capabilities, and cross-platform integration make it
a formidable force in the marketing arsenal of any brand or business.
References:

Nielsen Total Audience Report. :

https://www.nielsen.com/us/en/insights/report/2023/nielsen-total-au
dience-report-q2-2023/

Making News: A Study in the Construction of Reality. Free Press. :

https://www.researchgate.net/publication/246750128_Making_News_A
_Study_in_the_Construction_of_Reality

McQuail's Mass Communication Theory. Sage Publications.:

https://books.google.com.tr/books?id=CvcvLsDxhvEC&pg=PA79&hl=tr&so
urce=gbs_toc_r&cad=2#v=onepage&q&f=false

Advertising Research Foundation. (2019). The Impact of Trust in Advertising. :

https://www.researchgate.net/publication/347186159_The_Influence_of
_Adtrust_Trust_In_Advertising_on_Current_and_Future_Purchases_o
f_Consumers_A_Study_of_Hair_Products_in_Pakistan