www.zagrebforum.

eu 6th Zagreb Forum 2018

Creative
cities

& Europe
Digital
Transformation
of Cities

Linking of
Transfer of important Creative and
knowledge and stakeholders innovative
technology on a Initiating and potential of cities
global level supporting development
Connecting the creative Principle of
City of Zagreb with industries Smart, good
innovative sustainable governance
partners from the and inclusive and citizen
European Union growth inclusion
 Content

2 Idea & Concept

3 Introduction
4 6 Years of Zagreb Forum / 2013-2018
6 Zagreb Forum 2018 / Digital Transformation of Cities
Concept and Objectives
Agenda 2018
10 Zagreb Forum 2017 / MEGATRENDS for CITIES - Jobs & Skills in Innovative Urban Ecosystems
Concept and Objectives
Agenda 2017
14 Zagreb Forum 2016 / Urban Futures - Challenges for Cities & Entrepreneurship
Concept and Objectives
Agenda 2016
18 Zagreb Forum 2015 / Creative Cities & Europe - SMART CITY with 5Cs: Co-Creation of Creative
City by Citizens
Concept and Objectives
Key Messages
Agenda 2015
22 Zagreb Forum 2014 / Creative Cities & Europe - Fostering City Development through Smart
Decisions, E-governance and Energy Sustainability
Objectives and Results
Long Term Impact
Key Messages
Agenda 2014
28 Zagreb Forum 2013 / Creative Cities & Europe
Objectives and Concept Opportunity
Key Messages
Agenda 2013

Idea & Concept

Zagreb Forum calls for development and application of the city
management model that will provide answers to all current and future
challenges concerning the development of the City of Zagreb, especially
when it comes to improving the quality of life. In order for this to happen,
the citizens as equal partners of the city administration, academia, business
sector and the civil society, have to be included in the initiatives which will
create added value and new employment opportunities.

2
 Introduction

This year marks the sixth anniversary of Zagreb

Forum, which only proves that its concept, as well
as the quality standards applied from the very
beginning, are solid and based on a long-term vision.
The topics we introduced at the very first Zagreb Forum and onwards sounded futuristic
and abstract at times, I might even say utopian. However, if we take a look today at a
retrospective of our work, it is clear that we had identified excellent challenges, which
have since become part of development strategies for cities and society as a whole.
Some of the recommendations voiced at the Forum have already come to life via
various national and international projects. We have used the network of partners and
participants in the Forums to date to develop and implement ideas voiced at Zagreb
Forum in international projects funded through EU programmes, such as Interreg
Europe, Horizon 2020, URBACT, and Europe for Citizens.
We receive support from everyone who embraces societal challenges, ready to make an
active contribution to the development of a more creative, innovative and productive
environment. From the very first day, Zagreb Forum has been gaining international
significance and recognisability and it has considerably surpassed the limits of the City
and the national borders.
It is an honour to be part of this community, which thinks about the future and how to
prepare for it in the best possible way. This is the quality of a society of knowledge and
awareness that assumes responsibility and thinks about the ecological and economic
sustainability of society, so that, one day, we might pass it on to the future generations
to keep up the good work and introduce improvements.
As ever, we emphasise the importance of encouraging creativity and of being creative.
We continue to promote societal megatrends, so this year we place the emphasis
on keeping the talent. They can use their knowledge to create added value through
innovative products and solutions.
One of the main activities of Zagreb Forum is to promote national innovative solutions
in the field of smart cities, so we have introduced the Zagreb Forum Best Smart City
Solution Award.
I would like to personally extend my thanks to all participants for their active contribution
to the development of contents and topics to date. They have helped us become one of
the more prominent events of this type in Croatia and in the EU.
We invite all participants of the Forum to take part in the dialogue and help us raise
awareness of the challenges ahead of us. Together, we can create new solutions for
continued and sustainable development of society.

Frane Šesnić, Chairman, Zagreb Forum

3
 6 "W
yearsof
Zagreb Forum
2013 2018
hat Zagreb Forum has kept constant is a continuity of
promoting cooperation between various national and
international stakeholders interested in successful

"
functioning of the innovation ecosystem in the City of Zagreb.
Zoran Aralica, Co-organizer, Zagreb Forum

"D
uring the last six years, Zagreb Forum has positioned itself as a
knowledge hub for the development of creative cities. At the same time,

"
Forum connects relevant stakeholders who move projects forward.
Blaž Golob, Co-organizer, Zagreb Forum

Key FIGURES
Over Over Over Over

850 160
participants coming
from all over the world.
expert speakers and
moderators coming
80
innovative governance,
business, and
50
best smart city practice
cases and projects
from all over the world. technology solutions presented. Innovative
for promoting smart business models and
city development technology solutions for
and improving city smart city development
management. presented.

4
 Zagreb Forum 2018
"T
hrough its development as an urban entity, the City of Zagreb
is creating a significant contribution that goes beyond national
boundaries. That is exactly what Zagreb Forum has been
representing over the years - the city potential that has the power to directly contribute

"
to building bridges of cooperation on both national and international levels.
Frane Šesnić, Chairman, Zagreb Forum

5
 Zagreb Forum 2018
Creative Cities & Europe
Digital Transformation of Cities

Concept and
Objectives
Cities are essential complements to digital transformation. According to the EU Strategic Policy Forum
on Digital Entrepreneurship report, the changes brought about by the digital age mean that geographic
boundaries are no longer costly barriers to trade, communication and social interaction. European cities
provide up to 85% of the region's GDP, which provides a high density of interactions among citizens. It
creates digitally supported opportunities for education, creativity – mission of Zagreb Forum, and shared
services. All together, they increase productivity, efficiency and development of a good quality of life.
Successful digital transformation of cities requires recognition of their digital transformation challenges
as well as taking city context into consideration. Similar to successful implementation of quadra-helix
model, urban digital transformation requires strong engagement of national/local government, academia,
industry, citizens and civil society in recognition of the digital transformation challenges as well as fostering
digital transformation of cities.
Diverse stakeholders across the city ecosystem build partnership, identify and develop local talent,
attract skills, create new form of science-industry linkages, employ data and support the investment in
infrastructure that enables digital transformation. Start-ups, SMEs, retailers, artists, craftspeople, teachers
and civil servants have started to adopt digital technologies in order to bring about a smooth transition into
prosperous digital future.
Critical attributes for a successful digital transformation process are grouped around four thematic areas.
First – Leadership and collaboration for a smart governance of the local digital ecosystem; Second – Digital
skills and entrepreneurs for acceleration of the digital transformation process; Third – Access to data and
technologies for applied solutions to local challenges and Fourth – Key infrastructure and investments for
digital launch pads.

objectives of the 6th Zagreb Forum are as follows

1. 2. 3. 4. 5.
To present To bring To present To present To initiate
opportunities together business new disruptive new
for digital relevant solutions models and projects
transformation stakeholders for digital good practice and
of cities transformation cases connect
of cities people

6
MONDAY, 28.05.2018
Venue: Technology Park Zagreb @ Zagreb Fair
8:30-9:00 Registration
9:00-9:20 Welcome & Opening
Frane Šesnić, CEO, Development
Agency Zagreb – TPZ Ltd., Zagreb
H.E. Philippe Meunier, French
Ambassador to Croatia, Ambassade de
France en Croatie, Zagreb
Bernard Gršić, Envoy of the Prime
Minister of the Republic of Croatia and
State Secretary, Central Office for the
Development of Digital Society, Zagreb
Milan Bandić, Mayor of the City of
Zagreb
9:20-9:40 Key Note Speech
Vedrana Jelušić Kašić, Director and
Regional Head for Croatia, Slovenia,
Hungary and Slovakia, European Bank
for Reconstruction and Development,
Zagreb
9:40-10:40 Session I
Leadership & Collaboration for Digital
Transformation of Cities
Moderator: Stephanie E. Trpkov, Strategic
Competitiveness Consultant, World Bank Group –
Croatia, Zagreb
Jérôme Richard, Special Advisor to
the President of Orléans Metropole on
Digital, Orléans
Mirka Jozić, Head of the City Office for
Economy, Energetics and Environment
Protection, the City of Zagreb
Tadej Slapnik, State Secretary,
Responsible for Establishing Dialogue
with the Civil Society, Coordinating Civil
Initiatives and Social Entrepreneurship,
Office of the Prime Minister, Ljubljana
Maruška Vizek, Director, The Institute
of Economics, Zagreb
Vedrana Jelušić Kašić, Director and
Regional Head for Croatia, Slovenia,
Hungary and Slovakia, European Bank
for Reconstruction and Development,
Zagreb
10:40-11:00 Coffee break
11:00-12:00 Session IIa
Digital Skills for Digital Transformation &
Access to Data
Moderator: Aida Mahmutović, Curator for Global
Zagreb Forum 2018
AGENDA
Developments on Privacy and Data Protection
and Cultural Diversity, Geneva Internet Platform -
DigitalWatch Observatory and Lead, Balkan School
on Internet Governance, Sarajevo
Dubravka Jurlina Alibegović, Senior
Research Fellow and Head of the
Department for Regional Development
at the Institute of Economics, Zagreb
Konstantin Bezuhanov, CEO and CFO,
Evrotrust Technologies, Sofia
Mark Boris Andrijanič, Senior Public
Policy Associate, Central and Eastern
Europe, Uber
Blaž Golob, Director, GFS GoForeSight
Institute, Ljubljana
Session IIb (In Croatian only)
Digital Transformation & Access to Data
Using Satcom Systems for Civil Protection
Moderator: Tihomir Divjak, Senior Expert, GFS
Institute, Ljubljana
Hinko Mance, Commander of the Unit,
Fire Department of the City of Rijeka,
Rijeka
Mensur Ferhatović, Fire Station
Vežica Firefighting Commander and
Part-time Professor at Polytechnic of
Rijeka, Rijeka
Miro Vidoš, Technical Director and
Owner, ING Service Ltd., Zagreb
12:00-13:00 Session III
Disruptive Technologies Supporting Digital
Transformation – Challenges of Blockchain
Technology
Moderator: Albina Zanze, EU Funding Legal
Consultant, PJR Consulting Ltd., Zagreb
Michael Gebert, Head of the
Board German CrowdSourcing
Association, Member of the European
Crowdfunding Stakeholder Forum at
European Commission, and Founding
Partner, Crowd Mentor Network,
Munich
Frane Šesnić, CEO, Development
Agency Zagreb – TPZ Ltd., Zagreb
7
 Vlaho Hrdalo, Chairman of Croatian Union Ana Odak, Assistant Minister of
for Blockchain & Cryptocurrencies, Zagreb Regional Development and EU Funds,
13:00-13:45 Lunch Zagreb
Maja Graml, Managing Director, Graml
13:45-14:45 Session IV Ltd. / Bigbelly General Distributor for
Key Infrastructures and Investments for Croatia and the Region, Zagreb
Digital Transformation George Dimitrov, Member of the Board
Moderator: Mia Despotović, Senior Consultant, Sedam of Directors, Evrotrust Technologies,
IT Ltd., Zagreb Sofia
Josip Bilaver, Assistant Minister in
Directorate for EU Funds and Strategic 14:45-15:45 Session V
Planning, Ministry of Sea, Transport and Urban / Local Smart Solutions
Infrastructure, Zagreb Moderator: Robert Zuber, Journalist, Editor and Film
Director, Guest Lecturer at VERN University, Zagreb
ZAGREB FORUM & SMARTEIZ
INNOVATIVE AWARD FINALISTS

SPEAKERS AND MODERATORS AT Zagreb Forum 2018

Milan Bandić Frane Šesnić Philippe Meunier Bernard Gršić

Mayor of the City of Zagreb,
Zagreb
CEO, Development Agency
Zagreb – TPZ Ltd., Zagreb
French Ambassador to Croatia, Envoy of the Prime Minister
Ambassade de France en of the Republic of Croatia and
Croatie, Zagreb State Secretary, Central Office
for the Development of Digital
Society, Zagreb

Vedrana Jelušić Kašić Josip Bilaver Aida Mahmutović Tadej Slapnik

Director, Regional Head of
Croatia, Slovenia, Hungary
and Slovakia, European
Bank for Reconstruction and
Development, Zagreb
Assistant Minister in Curator for Global Developments State Secretary, responsible
Directorate for EU Funds and on Privacy and Data Protection for establishing dialogue
Strategic Planning, Ministry and Cultural Diversity, Geneva with the civil society,
of Sea, Transport and Internet Platform - DigitalWatch coordinating civil initiatives
Infrastructure, Zagreb Observatory and Lead, Balkan and social entrepreneurship,
School on Internet Governance, Office of the Prime Minister,
Sarajevo Ljubljana

8
 Zagreb Forum 2018
Mirka Jozić Jérôme Richard Maruška Vizek Albina Zanze
Head of the City Office for Economy, Deputy Mayor and Special Director, The Institute of EU Funding Legal Consultant,
Energetics and Environment Advisor for Digital Policy, Economics, Zagreb PJR Consulting Ltd., Zagreb
Protection, the City of Zagreb Orléans

Konstantin Bezuhanov Miro Vidoš Blaž Golob Tihomir Divjak

CEO and CFO, Evrotrust Technical Director and Owner, Director, GFS GoForeSight Senior Expert, GFS Institute,
Technologies, Sofia ING Service Ltd., Zagreb Institute, Ljubljana Ljubljana

Michael Gebert Mensur Ferhatović Mark Boris Andrijanič Dubravka Jurlina

Head of the Board German Fire Station Vežica Firefighting Senior Public Policy Associate, Alibegović
CrowdSourcing Association, Commander and Part-time Central and Eastern Europe, Senior Research Fellow and
Member of the European Professor at Polytechnic of Uber Head of the Department for
Crowdfunding Stakeholder Forum Rijeka, Rijeka Regional Development at
at European Commission, and the Institute of Economics,
Founding Partner, Crowd Mentor Zagreb
Network, Munich

Hinko Mance Vlaho Hrdalo Mia Despotović Stephanie E. Trpkov

Commander of the Unit, Fire Chairman of Croatian Union for Senior Consultant, Sedam IT Strategic Competitiveness
Department of the City of Blockchain & Cryptocurrencies, Ltd., Zagreb Consultant, World Bank Group –
Rijeka, Rijeka Zagreb Croatia, Zagreb

Ana Odak Maja Graml George Dimitrov Robert Zuber

Assistant Minister of Regional Managing Director, Graml Ltd. / Member of the Board Journalist, Editor and Film
Development and EU Funds, Bigbelly General Distributor for of Directors, Evrotrust Director. Guest Lecturer at VERN
Zagreb Croatia and the Region, Zagreb Technologies, Sofia University, Zagreb

9
 Zagreb Forum 2017
Creative Cities & Europe
MEGATRENDS for CITIES
Jobs & Skills in Innovative Urban Ecosystems

Concept
It is well recognized that various political-economic-sociological megatrends influence urban development
throughout the world. For large cities in Central Eastern & South Eastern European countries the most
important megatrends include increased importance of data economies on a city level, development
of infrastructure that is relevant to the use of technology in the near future, future of jobs and citizen
participation. On one hand, these megatrends influence the increase of citizen inequality as well as social
insecurity mainly as a result of emergence of contract jobs. On the other hand, however, new challenges
create opportunities for a new type of innovative entrepreneurship as well as new types of cooperation
among stakeholders in urban areas.
New urban strategies require emergence of new forms of collaboration among various stakeholders: local
governments, research institutes, universities, citizens and businesses as well as fostering viable innovation
ecosystems based on citizen involvement and co-creating various applications and services. It is very
important that new urban strategies are synchronized with EU Urban agenda objectives since this opens up
the space for financial instruments needed for their implementation to enter. Zagreb Forum 2017 is a call
for action for practicing multi-stakeholder inclusion with an aim of promoting innovation ecosystem within
an urban area. This approach may facilitate development of city projects that include various stakeholders
and realization of financing opportunities.

Objectives
1. To present new concepts, visions and strategies for cities
2. To bring together relevant stakeholders
3. To present industry solutions for cities
4. To present good practices for strategies and financial instruments
5. To initiate new projects and business cases
10
11
Zagreb Forum 2017
 AGENDA
MONDAY, 20.11.2017
Venue: Technology Park Zagreb @ Zagreb Fair
9:00-9:20 Welcome Speech
Frane Šesnić, CEO, Development
Agency Zagreb-TPZ Ltd., Zagreb
Douglas D. Jones, Deputy Chief of
Mission U.S. Embassy Zagreb
Davorin Štetner, Envoy of the President
of the Republic of Croatia, the president
of Croatian Business Angels Network -
CRANE and member of the Council for
Economic Affairs of the President of
the Republic of Croatia
Nera Pavić, Envoy of the Mayor of the
City of Zagreb and Assistant Head of
Office, City Office for Economy, Labour
and Entrepreneurship, The City of
Zagreb
Mario Antonić, Envoy of the Prime
Minister of the Republic of Croatia and
State Secretary, Ministry of Economy,
Entrepreneurship and Crafts
Marko Pavić, Minister, Ministry of
Labour and Pension System
9:30-9:50 Key Note Speech
Bror Salmelin, Adviser for Innovation
Systems, European Commission,
Brussels
9:50-10:50 Session I.
ROUND TABLE i INNOVATIVE URBAN ECOSYSTEMS
Moderator: Ružica Jajčević, Strategic
Competitiveness Consultant, World
Bank Group - Croatia, Zagreb
Bror Salmelin, Adviser for Innovation
Systems, European Commission,
Brussels
12
Milan Bandić, Mayor of the City of
Zagreb, Zagreb
Darko Nekić, State Secretary, Ministry
of Public Administration, Zagreb
Saša Begović, Architect and Founding
Partner, Studio 3LHD, Zagreb
11:15-12:15 Session II.
MEGATRENDS i VISION AND STRATEGIES FOR
URBAN DEVELOPMENT
Moderator: Albina Zanze, EU Funding
Legal Consultant, PJR Consulting Ltd.,
Zagreb
Steve Wells, Chief Operating Officer,
Fast Future Limited, London
Zoran Aralica, Senior Research
Associate, The Institute of Economics
Zagreb, Zagreb
Andrea Sbandati, Director of
Confservizi Cispel Toscana, Florence
Ray Pinto, Policy and Member
Relations Director, DIGITALEUROPE,
Brussels
12:15-13:15 Session III.
INNOVATIVE ECOSYSTEMS SUPPORTING
ENTREPRENEURSHIP IN CITIES
Moderator: Ana Veir, MBA, EU Funds
Solution Sales Representative, Global
Business Services, IBM Croatia Ltd.,
Zagreb
Frane Šesnić, CEO, Development
Agency Zagreb-TPZ Ltd., Zagreb

Zsuzsanna Bodi, Association Manager,
European Network of LivingLabs –
EnoLL, Brussels
Danica Ramljak, PhD, Senior
Management Advisor, Interim Director
of WISE, Ministry of Science and
Education, Zagreb
Alain Heureux, Co-founder of Brussels
Creative and the Creative Ring,
Brussels
14:15-15:15 Session IV.
Strategies & Financing instruments
Moderator: Blaž Golob, Director, GFS
GoForeSight Institute, Ljubljana
Gorana Stanojević, Project Manager,
Development Agency Zagreb, Zagreb
Jakša Krišto, PhD, Assistant Professor,
University of Zagreb, Faculty of
Economics and Business, Zagreb
Zagreb Forum 2017
Stephanie E. Trpkov, MBA, Strategic
Competitiveness Consultant, World
Bank Group – Croatia, Zagreb
Anton Kovačev, Head of Office in
Zagreb, European Investment Bank,
Zagreb
15:15-16:15 Session V.
Projects & Business cases
Moderator: Ana Plišić, Editorial
Director, Hanza Media, Zagreb
SMART CITY AWARD recipient
companies
13
 Zagreb Forum 2016
Creative Cities & Europe
Urban futures – challenges for cities & entrepreneurship

Concept
What are the challenges for cities & entrepreneurship?
Entrepreneurship in various aspects such as digital, implementing new economic paradigms and involving
city administration in modernisation process is another challenge. Smart Specialisation strategy and Urban
Agglomeration strategy can be considered as appropriate policy process for the Urban Development only if
these strategies recognise their challenges in terms of their implementation.
For the Urban Development it seems that the main challenge is how to involve interested stakeholders
such as civil society, financial intermediators, universities and business sector in future socio economic
development.
Understanding of social constraints and practising multistakeholders inclusion with shared risk provides
promotion of alternative development models, development of creative city projects and realisation of
financing opportunities.

14
 Zagreb Forum 2016
Key messages

The big issue is what we do with data. We need to take all this raw data
and transform it into something that is useful for the mayor and for the city
managers to make decisions.
Lorenzo Madrid, Senior Director - ICT & Smart Cities, Astros Systems
Inc., Bethesda, USA

For the success of any project related to smart cities we have to have
a full cooperation with local administration, strong cooperation with
companies and research and academic institutions. Smart cities are
developing a new mentality, a new approach to dealing with local and
urban issues.
H.E. Eduardo Aznar, Ambassador of the Kingdom of Spain in
the Republic of Croatia

Within this year's Zagreb Forum topic "Urban Futures - Challenges for Cities
& Entrepreneurship" we are attempting to answer the question of optimum
institutional arrangement that can be applied in the wider area of the City of
Zagreb and that will enable smooth planning and implementation of various
development programs and activities. The arrangement that we are talking
about has to be based on an intensive use of knowledge and
technologies.
Frane Šesnić, Chairman Zagreb Forum, Zagreb
 AGENDA
MONDAY, 23.05.2016
Venue: Museum of Contemporary Art
9:00-9:10 Welcome Speech
Frane Šesnić, Chairman
Zagreb Forum, Zagreb
H.E. Eduardo Aznar,
Ambassador of the Kingdom
of Spain in the Republic of
Croatia
Davorin Štetner, Envoy of
the President of the Republic
of Croatia, the president of
Croatian Business Angels
Network (CRANE) and
member of the Economic
Council of the President of
the Republic of Croatia
Vesna Kusin, Envoy of the
Major of the City of Zagreb,
Mayor's Deputy
9:10-9:30 Key Note Speech
10:50-11:50 Urban challenges i
Lorenzo Madrid, Senior
Director - ICT & Smart
Cities, Astros Systems Inc.,
Bethesda, USA
9:30-10:30 Smart Urban
Development
Moderator: Blaž Golob,
Director, GoForeSight
Institute (GFS), Ljubljana
Mario Cortés Carballo, Vice
Mayor of the City of Málaga
and Councilor of Innovation
and New Technologies,
Málaga
Mario Antonić, Assistant
Minister, Ministry of
entrepreneurship and crafts
of the Republic of Croatia,
Zagreb
16
Irena Matković, Director,
Croatian Institute for
Spatial Development,
Zagreb
Mirjana Zubak, Assistant
Head, Mayor's Office, City
of Zagreb, Zagreb
Dubravko Muzur, Head of
Department for preparation
and implementation of
projects in the field of
strengthening the economy
and competitiveness,
Ministry of Regional
Development and EU Funds
of the Republic of Croatia
Lorenzo Madrid, Senior
Director - ICT & Smart
Cities, Astros Systems Inc.,
Bethesda, USA
Strategies & projects
for smart development
Moderator: Frane Šesnić,
CEO, Development Agency
Zagreb, Zagreb
Jordi Hereu Boher, Major
of Barcelona (2006-2011),
President of IdenCity,
transforming cities,
Barcelona
Maxime Desmond,
Innovation Manager and
Business Developer, Carlo
Ratti Associati, Torino
Helena Paver Njirić,
Architect, hpnj+ Ltd.,
Zagreb

Željko Kulić, Cap Head of
Investment Department,
City Council of Sant Boi de
Llobregat, Barcelona
11:50-12:50 Industry solutions for
cities
Moderator: Ružica Jajčević,
Executive Director, British
Business Centre (BBCC),
Zagreb
Robert Markuš, CEO -
SmartIS Ltd., Zagreb
Stjepan Lukšić, Data
Warehousing and BI
Solution Specialist, CROZ
Ltd., Zagreb
Damir Medved, Manager
New Area Sales -
Engagement Practice
for Operators Segment,
Ericsson Nikola Tesla d.d.,
Zagreb
Damir Zec, Country Leader,
IBM Croatia Ltd., Zagreb
13:50-14:50 Strategies & Financing
instruments
Moderator: Stephanie E.
Trpkov, Executive Director,
10Zed International Ltd.,
Rijeka
Jadranka Veselić Bruvo,
Acting Principal, City Office
for the Strategic Planning
and Development of the
City, City of Zagreb, Zagreb
Zagreb Forum 2016
Zoran Aralica, Senior
Research Associate, The
Institute of Economics
Zagreb, Zagreb
Frane Šesnić, CEO,
Development Agency
Zagreb, Zagreb
Davor Inđić, Associate
Director & Senior Banker,
EBRD MEI, Zagreb
Alberto Bernal García,
Director, Global Smart Cities
Practice – Indra, Madrid
14:50-15:50 Projects & Business
cases
Moderator: Milica
Projić, Project Manager,
Development Agency
Zagreb, Zagreb
Dragan Čišić, Professor
of Logistics & E-business,
University of Rijeka, Faculty
of Maritime Studies, Rijeka
Davor Komerički, Board
Member, NGO prof.
Balthazar, Zagreb
Estibaliz Hernández Eleno,
Researcher, Mondragon
University, San Sebastián
Anita Bušić, CEO, Live Good
Ltd., Zagreb
Marko Matenda, CEO,
Visiobike Ltd., Zagreb
15:50 Closing remarks
 Zagreb Forum 2015
Creative Cities & Europe
Creative Cities & Europe - SMART CITY with 5C
Co- Creation of Creative City by Citizens

Concept
Being an active part of the European Union has to be a unique opportunity to
enhance cooperation between cities. Sharing knowledge and good practices cases
of city development enables new prosperity for cities. The EU 2020 Agenda provides
a framework for creation of concrete projects with inclusion of citizens and city
stakeholders.
The forum debate will be an opportunity to exchange experience in managing cities
in the light of EU 2020 Agenda with the emphasis on inclusion principle of good
governance and citizens participation. Zagreb Forum will connect and enable co-
operation between key stakeholders and present financial and business models for
Smart City developments.
Zagreb Forum participants will share their views on future of Europe and the role
of cities with emphasis on participation and inclusion. The Zagreb Forum aims
to presentgovernance models, smart city concepts and financial instruments for
developing creative cities of the future. This will enable further prosperity of European
Union and the region of South East Europe.

Objectives
1. To present Global & European & City challenges
2. To present EU 2020 Agenda / Inclusion & Good practice cases
3. To connect and enable co-operation between key stakeholders
4. To present financial & business models for Smart City
development

5. To empower existing and initiate new project

18
 Zagreb Forum 2015
Key messages

The urban environment is fundamentally different than it ever has been

before, but we are still trying to physically define it in the same way. It is time
to begin thinking about our cities in a completely new way. We need to come
up with new dreams for the city and for its spatial translation that offer a
long-term, cohesive, seductive, and strong perspective for future
societies.
Erica Bol, Changemaker, Teach the future, Breda

In order to create innovative business environment we need to have a holistic

approach, which includes: city authorities addressing the challenges, building
an information hub regarding innovation procurement and
ensuring provision of solution from innovative SMEs.
Frane Šesnić, CEO, Development Agency Zagreb, Zagreb

We can define Smart city as a developed urban area that creates a sustainable
economic development and a high quality of life during which leading
to significant improvements in several key areas: the economy, mobility,
environment, people, life and government. This significant improvements
occur through the implementation of a strong human potential,
social potential and / or ICT infrastructure.
Zlatan Car, Vice Rector for ICT at University of Rijeka, Rijeka
 AGENDA
TUESDAY, 24.11.2015
Venue: Concert Hall Vatroslav Lisinski
09:00 Welcome & Opening
Frane Šesnić, Chairman Zagreb
Forum, Zagreb
Miljenko Šimpraga, Vice Rector,
Centre for Research, Development
and Technology Transfer, University
of Zagreb, Zagreb
Milan Bandić, Mayor of the City of
Zagreb, Zagreb
09:20 Key Note Speech
Erica Bol, Changemaker, Teach the
Future, Breda
09:40 Smart City Concepts &
Development Trends
Moderator: Frane Šesnić, CEO, De-
velopment Agency Zagreb, Zagreb
Rajbeer Singh, Professor of In-
novation, Strategy and Foresight,
Amsterdam
Andrea Novaković, CEO, Dubrovnik
Development Agency DURA,
Dubrovnik
Alexander Prosser, Professor,
Vienna University of Economy and
Business, Vienna
20
City Assets for Smart
10:40
Development
Moderator: Cornelia Daheim,
Principal, Future Impacts Consult-
ing, Cologne
Ibon Zugasti, Industry & Logistics
Market Development Manager,
MONDRAGON Engineering and
Business Solutions, Mondragon
Tonći Peović, Airport Manager,
Brač Airport, Brač
Gorjan Agačević, CEO, Amodo
ltd., Zagreb
Frane Šesnić, CEO, Development
Agency Zagreb, Zagreb
12:00 Industry solution for
Smart City development
Moderator: Zoran Aralica, Senior
research associate, The Institute
of Economics, Zagreb
Renato Totić, Corporate account
manager, Hrvatski Telekom,
Dubrovnik
Damir Medved, Manager New
Area Sales - Engagement Practice
for Operators Segment, Ericsson
Nikola Tesla d.d., Zagreb
Matija Puškar, Director, Bite Lab
Grupa ltd., Zagreb
Blaž Golob, CEO, SmartIScity,
Ljubljana

13:45 Inclusion of citizens & new
14:45
development models
Moderator: Stephanie E. Trpkov,
Strategic Communications
Manager, MIREKS consulting ltd.,
Rijeka
Zlatan Car, Vice Rector for ICT,
University of Rijeka, Rijeka
Igor Grozdanić, Programe Director
and Manager of Green Economy,
ACT Grupa, Zagreb
Yannis Charalabidis, Director,
Innovation and Entrepreneurship
Unit, University of the Aegean,
Samos
Hiroko Kudo, Professor, Chuo
University, Tokyo
15:30 Closing remarks
Zagreb Forum 2015
Concrete project
initiatives
Moderator: Marko Helfrih, Head
of the Development Projects
Centre, Development Agency
Zagreb, Zagreb
Hrvoje Nikola Vučemilo, CEO,
Membrain projektiranje ltd.,
Zagreb
Zoran Aralica, Senior research as-
sociate, The Institute of Econom-
ics, Zagreb
Željko Holik, Director, Medis
Investments ltd., Split
Robert Berloznik, Research Co-
ordinator Technology and Society
/ VITO, Flemish Institute for
Technological Research, Mol
Ivan Božić, Managing Director,
Humana Nova, Čakovec
 Zagreb Forum 2014
Creative Cities & Europe
Fostering City Development through Smart Decision,
E-governance and Energy Sustainability

Objectives
1. To discuss global challenges and effective governance models for
European sustainable development model
2. To enable and encourage energy efficiency good practice cases and
sustainable cooperation among different stakeholders, who will
influence and develop various projects
3. To present energy efficiency industry solutions & new business models
4. To promote positive climate attracting different investments and
exchanging know-how
5. To connect, foster new initiatives and move forward

Result
The participants will take back home ideas, information, knowledge, motivation and
contacts to embrace sustainability and address social and environmental challenges as well
as economic viability and profitability.

Long term impact

Include sustainable policy learning, best practice transfer in target countries and fostering of
innovation capacity in the energy within the EU Member States. The project thus needs to
develop a sustainable collaboration platform which will facilitate further policy learning and
SME innovation capacity building.

22
 Zagreb Forum 2014
Key messages

According to many characteristics such as

mobility, planning and cleanliness, the City
of Zagreb is at the European top and we
are proud of it.
Milan Bandić, Mayor of the City
of Zagreb, Zagreb

I am pleased to conclude that Zagreb Forum has become a unique

event in Croatia, which actively tries to find sustainable models of
urban development.
This conference is our opportunity to present successful projects
initiated with the support of the Development Agency Zagreb and
to plan the future ones. It opens up the space for creation and
connection of the best industrial solutions, financial
supports and business models.
Frane Šesnić, Chairman Zagreb Forum, Zagreb

One needs to focus on the measures that will contribute to

dynamics of the labour market, enable better and faster integration
of young into the labour market, increase employment, which will
thereby contribute to the increase of Croatia’s competitiveness on
the market of more than 500 million people.
Andrej Plenković, Croatian member of the European
Parliament, Zagreb, Croatia

23
 AGENDA
MONDAY 13. 10.2014
Venue: Museum of Contemporary Art
09:00 Welcome Speech
11:00
Frane Šesnić, Chairman Zagreb
Forum, Zagreb
Boris Cota, Special Advisor to the
President of the Republic of Croatia
for Economy, Zagreb
Milan Bandić, Mayor of the City of
Zagreb, Zagreb
09:15 Key Note Speech
David Ferrer Canosa, General Coordi-
nator of Projects, Directorate General
of Telecommunications and Informa-
tion Society, Government of Catalonia,
Barcelona
Strategy of Europe 2020 &
09:45
Models for Sustainable
Development
Moderator: Blaž Golob, Director, GFS
GoForeSight Institute, Ljubljana
12:00 Smart City Development
Tomislav Vračić, Infrastructure Sector,
e-Croatia Directorate, Ministry of
Public Administration
Andrej Plenković, Croatian member of
the European Parliament, Zagreb
F. Xavier Flores Garcia, Director-
general, Terrestrial Mobility Infrastruc-
tures, Territory and Sustainability
Department, Government of Catalo-
nia, Barcelona, Spain
24
Energy Efficiency of Cities &
Regions — “Thinking Out of the
Box” — City Good Practice Cases
Moderator: Mia Dragović, EE expert in
National Energy Efficiency Authority,
CEI-Center for Monitoring Business
Activities in the Energy Sector and
Investments, Zagreb
Barbara Haering, Director, eConcept
Inc. Zurich
Željko Kulić, Head of Investment
Department, City Council of Sant Boi
de Llobregat, Barcelona
Frane Šesnić, CEO, Development
Agency Zagreb, Zagreb
Anya Margaret Ogorkiewicz, Manag-
ing Director, The Keryx Group Poland,
Warsaw
— Sustainable Digital Infrastructure
Moderator: Željko Kulić, Head of
Investment Department, City Council
of Sant Boi de Llobregat, Barcelona
Ibon Zugasti, President, European
Regional Foresight College/European
Milennium Project Nodes Initiative
(ERFC-EUMPI), San Sebastian
Dubravka Jurlina Alibegović, Director,
The Institute of Economics, Zagreb;
Zagreb
Marko Praprotnik, Co-founder and
Managing Partner, SmartIS, Ljubljana-
Zagreb
Joan M. Bigas, Technical Director of
Transport and Mobility, The Barcelona
Metropolitan Area, Barcelona

14:00 Industry Responses towards
15:15
New Challenges
Moderator: Mihaela Grubišić Šeba,
Research Associate, The Institute of
Economics, Zagreb, Croatia
Vladan Desnica, Director, Pozitron
Ltd., Zagreb
Siniša Gavrilov, Director of Sales,
Omega Software Ltd., Zagreb
Matija Kovačec, CEO, Conversus Ltd.,
Zagreb
Marko Šimić, Director, Mola Mola Ltd.,
Zagreb
Zagreb Forum 2014
Building Partnership Between
Industries, NGO and City
Authorities
Moderator: Ariana Vela, EU Funding
Consultant, EU Projects, Zagreb
Filippo Addarii, Director of Interna-
tional Strategy, The Young Founda-
tion, London
Teo Petričević, President, ACT Group,
Čakovec
Jelena Mališa, Youth Counselor,
Pragma Association, Zagreb
Mirka Jozić, Principal, City Office for
Economy, Labour and Enterprises,
The City of Zagreb, Zagreb
25
 TUESDAY 14. 10.2014
Venue: Museum of Contemporary Art

09:00 Policy Translation, Digital 11:15 Reindustrialization and New

Skills for the Future Role of
the Cities
Moderator: Stephanie E. Trpkov, cor.
com, Marketing and Public Relations
Manager, Zagreb
David Ferrer Canosa, General Coordi-
nator of Projects, Directorate General
of Telecommunications and Informa-
tion Society, Government of Catalonia,
Barcelona
Development City Zones
Moderator: Frane Šesnić, CEO, Devel-
opment Agency Zagreb, Zagreb
Jesús De La Quintana Perez, Head of
Emerging Initiatives Urban Solutions,
Tecnalia R&I, Bilbao
Kolarek Ljubomir, Mayor of Town
Prelog, Prelog

Blaž Golob, Director, GFS GoForeSight
Institute, Ljubljana
Sandra Švaljek, Mayor’s Deputy, The
City of Zagreb, Zagreb
Jadranka Veselić Bruvo, Principal, City
Office for the Strategic Planning and
Development of the City, The City of
Zagreb, Zagreb
Zoran Aralica, Senior Research As-
sociate, The Institute of Economics
Zagreb, Zagreb
Efka Heder, Director, South East
European Centre for Entrepreneurial
Learning (SEECEL), Zagreb
12:15 Concluding Remarks & Moving
Forward

10:15 Looking for Smart Funding

Access to Finance + Energy
Internationalization = Sustainable
Development and Wealth Creation
Moderator: Zoran Aralica, Senior
Research Associate, The Institute of
Economics Zagreb, Zagreb, Croatia

Goran Becker, Member of the Manag-

ing Board, Croatian Agency for SMEs,
Innovations and Investments, Zagreb

Lidija Zadro, Ecofunding Project Man-

ager, Development Agency Zagreb,
Zagreb

Goran Jeras, Coordination and

Strategic Planning Consultant, eBank,
Zagreb

Tamara Perko, Director of Specialized

Financing, Zagrebačka banka (ZABA),
Zagreb

26
 Zagreb Forum 2014

27
 Zagreb Forum 2013
Creative Cities & Europe

Objectives
People from different sectors will take part in the conference and discuss how we can use creativity,
entrepreneurship and innovation to tackle future challenges in society.

1. Discuss global challenges and effective governance models for development

of European and Croatian creative industries
2. Enable and encourage good practice cases and sustainable cooperation
among different stakeholders, who will influence and develop various
projects
3. Promote entrepreneurial skills and competitiveness of creative industries,
creating positive climate attracting different investments and exchanging
know-how

Key messages

Innovations are perceived as the basis for transition to a knowledge-based society and
in the EU, innovation policy has become the central strategic tool to achieve industrial
competitiveness and, as a result, to maintain and stimulate economic growth. In the
circumstances of the EU enlargement, Croatia has to establish and develop
a modern national innovation system.
Zoran Aralica, Institute of Economics, Zagreb

In these challenging time of economic, social and environmental crisis, the mission of
Zagreb Forum is to provide space for promotion of new innovative ideas and solutions
for the future and to answer the question of how to find partners to Croatian creative
thinkers in the creation of innovative model development.
Frane Šesnić, Chairman Zagreb Forum, Zagreb

28
 Zagreb Forum 2013
AGENDA
WEDNESDAY 13.03.2013
Venue: Museum of Contemporary Art

09:00 Welcome speech Cities enabling prosperity of

10:00
Europe
Milan Bandić, Mayor of the City of Zagreb Moderator: Ariana Vela, EU Projects,
Zagreb

09:00 Europe Moving Forward towards

Innovative & Creative future Frane Šesnić, Development Agency
Zagreb, Zagreb
Moderator: Frane Šesnić, Development
Agency Zagreb, Zagreb
Prof. Alexander Prosser, Vienna Univer-
sity of Economy and Business, Vienna
Prof. Diana Šimić, Ph.D., Faculty of Orga-
nization and Informatics, Zagreb
Boštjan Cotič, Urban Planning Institute of
the Republic of Slovenia, Ljubljana
Ibon Zugasti, M.S., European Regional
Foresight College, San Sebastian

Marko Dabrović, 3LHD architectural

studio, Zagreb

29
 EU governance & business models
11:30 15:00 How to do it? Moving forward
responding to Citizens, Companies,
Universities Moderator: Zoran Aralica, Ph.D., Institute
of Economics, Zagreb
Moderator: Miro Polzer, International
Association for the Advancement of
Innovative Approaches to Global Chal-
lenges, Vienna Dr. Julia Glidden, 21C Consultancy, London

Mirela Holy, Ph.D., Croatian Parlament,

Zagreb Milan Medić, M.A., LAG Vallis Colapis,
Zagreb
Blaž Golob, GoForeSight Institute,
Ljubljana 16:00 Concluding remark & Moving forward

Prof. Robert Müller – Török, Ph.D., Chairman: Frane Šesnić, Development

University of Public Administration and Agency Zagreb, Zagreb
Finance, Ludwigsburg

Zoran Aralica, Ph.D., Institute of Eco-

nomics, Zagreb

14:00 Creative European industries for

creative World
Moderator: Blaž Golob, GoForeSight
Institute, Ljubljana

Dr. Nenad Filipović, IEDC Bled School of

Managment, Bled

Koraljka Vlajo, Croatian Designers Soci-

ety, Zagreb

Denis Mujadžić, Denyken, Zagreb

Tomislav Bronzin, CITUS and Croatian

Chamber of Economy IT Association,
Zagreb

Mislav Kašner, B.Sc., Infolution, Kutina

30
31
Zagreb Forum 2013
 Board of
Organizers
Chairman
Frane Šesnić, CEO, Development Agency Zagreb

Co-Chairman
Blaž Golob, Director, GFS GoForeSight Institute, Ljubljana
Zoran Aralica, Senior Research Associate, The Institute of Economics, Zagreb

Organizing Committee
Milica Projić, Project Coordinator, Development Agency Zagreb
Željana Barišić, Project Manager, Development Agency Zagreb
Kristian Ravić, Expert Consultant, Development Agency Zagreb
Ivana Rajković Pavlić, Project Manager, Development Agency Zagreb
Ana Vlahov, Senior Expert Associate, Development Agency Zagreb

Organizing Team
Karlo Matić, Vini Vrsalovic, Mateja Gudelj, Ivana Mišetić, Valentino Vraneković,
Nikolina Koren, Lidija Zadro, Valentina Nedeljko, Dina Dujmov, Petra Čačko,
Luka Borić

Special thanks to the Mayor of the City of Zagreb, Milan Bandić and to the
authorities of the City of Zagreb for their support and resources.

32
 Organizer

CO-ORGANIZERS

City of
Zagreb

PATRONS

Under the auspices of the Croatian

President Kolinda Grabar-Kitarović Ministry of Economy, Ministry of Regional
Entrepreneurship and Crafts Development and Funds

Croatian Chamber of Trades and Crafts

CHAMBER OF TRADES
AND CRAFTS IN ZAGREB

partner Country

AMBASSADE
DE FRANCE
EN CROATIE

PARTNER MEDIA PARTNER

33
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