Salesforce Corporate

PowerPoint Template
Official template maintained by the Corporate
Messaging & Content Team
Please send any questions to our Chatter Group
Updated March 6, 2018
Forward-Looking Statement
Statement under the Private Securities Litigation Reform Act of 1995
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in
our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the
most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are
available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Slide Layouts
There are over 35 slide layouts
available in the pull down menu
Title Slide A
Subtitle

Presenter Name, Title of Presenter

email@salesforce.com, @twitterhandle
Basic Layout – Title Only
Subtitle placeholder
Basic Layout
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Two Column Layout
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Sans and does not have a bullet Sans and does not have a bullet
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Two Column Layout
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does not have a bullet
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Basic Layout - Mountain Footer Left
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Basic Layout - Mountain Footer Right
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Low Forest Layout - Mountain Left
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Low Forest Layout - Mountain Right
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Forest Layout - Low
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Medium Forest Layout - Mountain Left
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Medium Forest Layout - Mountain Right
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Medium Forest Layout
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High Forest Layout
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Low Plains Footer Layout
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Low Plains Layout
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Medium Plains Layout
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Plains Layout – Right - Small
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Plains Layout - Right
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Path Layout - Hill Right
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Path Layout - Mountain Right
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Path Layout - Hill Range
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Path Layout – Mountain Range
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Speaker Slide Layout

Name Name Name Name Name

Title Title Title Title Title
Email Email Email Email Email
Segue A
Subtitle
Segue B
Subtitle
Segue C
Subtitle
“Quote or Big Idea Slide A”
Speaker of Quote
“Quote or Big Idea Slide B”
Speaker of Quote
Speaker Intro Slide
Title of Speaker
Callout Layout
Subtitle text
Third Split Layout - Right
Subtitle placeholder

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not have a bullet twenty point Salesforce
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bullet
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not have a bullet point Salesforce Sans
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Third Split Layout - Left
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point Salesforce Sans and
does not have a bullet
• Second level is eighteen point
Salesforce Sans
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not have a bullet
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not have a bullet
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Three Column Layout
Subtitle placeholder
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point Salesforce Sans and
does not have a bullet
• Second level is eighteen point
Salesforce Sans
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point Salesforce Sans and
does not have a bullet
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Salesforce Sans
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point Salesforce Sans and
does not have a bullet
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Salesforce Sans
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point Salesforce Sans and
does not have a bullet
• Second level is eighteen point
Salesforce Sans
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point Salesforce Sans and
does not have a bullet
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Salesforce Sans
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point Salesforce Sans and
does not have a bullet
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Salesforce Sans
3 Column with Photo and Label
Example of photos in panels

Label Label Label

 Logo

Customer Hero A – With Quote

 Logo

Customer Hero B – No Quote

Logo
Deep Dive Customer Story Layout
Use This Layout For Aligning or Realigning Drawing Guides
Use this layout for realigning basic drawing guides or reference them as needed
What are Drawing Guides?
This lines that that appear on all pages in the same spot, but don’t
show up when you print or view deck in Show mode.
Think of them as internal margins for the proper alignment and
consistent placement of content. Object will snap to them and they
are also perfect for cropping an image to.
This template has pre-made guides that delineate where your
workspace is.
How to Turn Guides On and Off
Windows: ALT + F9 or Right click in blue area off workspace
>Grids and Guides>Display Drawing Guides on Screen
Mac 2011: Control + Option + Command + G or
View>Guides>Static Guides
MAC 2008: Command + G or View>Guides>Static Guides
The left and right top and bottom corners only area
you should work within on your slides.
Realigning Guides
Guides can can easily be bumped and moved accidentally.
This slide layout show you how to reset your guides.
NOTE: When working on any older deck, be sure to check
and ensure that the guides in your deck are set.
1. Turn on your guides
2. Insert a new slide the using the Guide Layout slide
option.
3. Do your guides align with the orange lines in the new
slide? If yes, your guides are set, if not, proceed then realign
each of the lines to line up with the lines shown on this page.
4. Once guides are reset, delete the Guide Layout Slide
How to Create a New Guide Line
Select a guide, hold down the Option key and drag.
This will duplicate the line
Trailhead Graphics
Banner and Callouts
Place white text over these to create infographic and callouts
Editable in PowerPoint

Name of Trailblazer
Title, Name of Company
Nature Elements
Using sparingly. Refer to the Corporate Presentation
for working examples of best practices
Signs and Text Containers

Point 1
Paths and Waterways
Align these on staging areas carefully to demonstrate journeys
Crack in Earth, River Divide, and River Bridge Elements
Removable slide level graphics

Note: Place the river divide and bridge in the same spot on
consecutive slides to tell a complete story.
Pain Slide 1
The long journey
Pain Slide 2
Chaos
Pain Slide 3
Choices
Journey Slide – Hill 1

Text

Text

Text

Text

Text
Journey Slide – Hill 2

Text
Text

Text

Text

Text
 Journey Slide – Hill 3
Text

Text
Text Text

Text Text
Meet Our Characters
Embrace the fun side of our company and inspire our Ohana to be their best
Astro Einstein Codey
Astro is your guide to Salesforce. Beloved by our Genius. Problem solver. Focused. Einstein uses Codey is a maker at heart. He loves building
community, Astro represents the fun side of intelligence, innovation, and imagination to apps and isn’t afraid to dive in to get things
Salesforce and a passion for learning. predict the future! done.
Just like Trailblazers, Astro aspires to be Quick on his feet, full of rebel brilliance, he Codey represents building with code,
whatever they want to be. Astro is always up for becomes smarter with every interaction. playfulness, and the creativity found within
an adventure on the trail. Trailhead.
Meet Our Characters
Embrace the fun side of our company and inspire our Ohana to be their best
Appy
Appy is your guide to the Partner Ecosystem.
She’s a connector, always in the know, and
excited to learn.
She knows a lot about Salesforce and is happy to
help. If she doesn’t know the answer, she’ll
connect you with a friend.
Cloudy
Cloudy represents building with cloud,
spontaneity, and unlimited potential. And at our
biggest events, Cloudy is always at the center of
the action.
Like the cloud, she is the reliable one that keeps
everyone together and on track to meet their
goals.
SaaSy
SasSy is a well-recgonized figure in the
Salesforce ecosystem. SaaSy stands for
challenging the status quo and for finding new
ways to innovate.
SasSy promotes success, not software.
Twitter Account
 Use Characters Sparingly
Official Character: Astro

Astro
Poses

Astro On The
Trail/On the Go

Trailhead
Astro & Misc.
Official Character: Astro (Cont.)

Astro On
The Job

Astro
Shopping

Astro As
Yeti
Official Characters: Codey
Salesforce brand characters
 Official Characters: Codey, Einstein, and Blaze
Salesforce brand characters

Einstein

Einstein with
Object

Einstein in
Motion
Appy, Earnie, Cloudy, Codey, SaaSy & Blaze

Drop
Earnie the
Appy Hootie Shadow
Badger

Cloudy

Groups
Blaze

Forest
SaaSy
Friends
Iconography
Trailhead Line Art Icons

These icons play a big part in

keeping things playful.

We’ve begun to use more line art in

our design for contrast against the
cartoon artwork direction.

If you choose line art, suggest being

consistent throughout your deck.
We’ve created a library on the
following page for most other use
cases.

These have been created to allow

you to change colors etc. directly in
PowerPoint
Iconography
Extended Line Art Icon Library (Editable)

Productivity Organization

Computers
Social
& Tech

Network & Essential

Servers Elements

GUI
Security
Elements

Money &
Marketing Healthcare
Finance

Additional
Retail Industries

Design &
Rewards Sports
Drawing

Maps &
Transportation
Navigation
Editable Maps With Editable Location Pins
North America
U.S. Europe British Isles UK Ireland

South America Germany France Africa Canada

World Map

Netherlands Australia Asia Japan

Tablets, Phones and Watches
Devices are to scale in relationship to one another, use this slide as a reference

iPadAir Vertical 2

iPadAir Horizontal 2 Apple

Watch
iPhone7 Galaxy 7
Computers

Dell Laptop

Thunderbolt Monitor for Desktop

(Browser bar is removable)
Macbook Pro Retina Display Dell Monitor
(Browser bar is removable)
Colors, Icons & Logos
 Complete Salesforce Corporate Color Palette
This is the RGB values for the complete set of Salesforce colors

Salesforce Blue Blue 1 Blue 2 Blue 3 Blue 4 Salesforce Neutral Neutral 2 Neutral 3 Neutral 4

Primary 0 3 33 140 1942 89 154 193 245

Secondary
Corporate 161 46 92 211 32 87 143 185 242
224 97 160 248 255 Colors 92 135 180 242
Colors

Sales Service Marketing Commerce Community Collaboration Industries Platform

0 127 234 65 231 207 76 3

133 36 118 105 165 69 34 46 Primary
125 67 0 61 54 29 72 97
Brand
Extensions
0 172 253 107 235 253 116 33
178 20 177 149 188 116 27 92 Secondary
169 90 99 96 72 86 137 160
New PowerPoint Theme Colors
These Salesforce branded colors have been built into this template

Color Palette in Pull Down Menu Charts created in PowerPoint follow this Default Line
order from left to right

Default shape
4.3 4.5
3.5
2.9
2.5
1.7
Default text box

Headings are dark gray

One Two Three Four Five Six
• Secondary text is lighter gray

Theme Colors: Key

Background 1: Text 1: Background 2: Text 2: Bar 1: Bar 2: Bar 3: Bar 4: Bar 5: Bar 6:
White Platform Custom Salesforce Platform Primary Salesforce Service Industries Sales Marketing
Secondary Gray Blue Neutral
 New logo placement is upper right. Copy and Paste
New Salesforce Product Icons this into any slide that does not have a logo on it

These icons were introduced at DF17

Sales Service Marketing Commerce Community Quip Salesforce Industries
Cloud Cloud Cloud Cloud Cloud (Collaboration) Platform Cloud

Trailhead Einstein Lightning IoT Heroku Analytics AppExchange

Transportation & Financial Healthcare &

Hospitality Service Life Sciences Government Retail

Customer Success
Platform Icon

Automotive Consumer Goods Manufacturing Media Communications

Salesforce Mobile App
(Replacing the Salesforce 1
logo and app)
Salesforce Corporate Logo
Core Product Logos
Additional Logos
salesforce.org
 Devices and Product Screenshots
Whenever available, place product screenshots into
devices and send to back. Device placement should
overlap the white sidebar

Sales Cloud

Customer Story Layout Graphic Resources Service Cloud

Marketing Cloud

Commerce Cloud

Product Icon and Label Placement Community Cloud

Use this table and icons for exact alignment.
Delete the product name and icon you are not using. Platform

Einstein Analytics

IoT
Editable Stat Text Box and Key Line
Place key stat into text box and adjust the height within the sidebar.
Place the key line between the product(s) name and the stat.
XX
stat text
 INTERNAL ONLY

Internal Only Bar

Some assets should not be shared externally. Use this header bar
to note content that is for internal audiences only.

Logo

Financial
Services Cloud

Customer Story Layout Graphic Resources Health Cloud

Industry Product Icon and Label Placement

Use this table and icons for proper text alignment when telling
your Customer Story. Delete the products you are not using.

XX
Editable Stat Text Box and Key Line stat text
Place key stat into text box and adjust the height within the sidebar.
Place the key line between the product(s) name and the stat.
 Logo
Deep Dive Customer Story Layout Graphic Assets

Sales Cloud

Stat Text Box Placement Service Cloud

When using the additional deep dive slide, XXM Marketing Cloud
the stat text box should be place into the text
Business Results area, not on the white
Commerce Cloud
sidebar as in pervious examples.
Community Cloud
Transparent Overlay for Wayfinders
Place this semi transparent box over all product Platform
names and icons that you are not speaking to
on the slide. This will allow you to create a Einstein Analytics
wayfinder model. Adjust for each consecutive
slide in you cross cloud slide set. IoT

Product Icon and Label Placement

Use this table and icons for exact text alignment on The Deep Dive Customer
deep dive customer story layouts. Delete the Story layout should only be
product name and Icon you are not using. used in conjunction with a
cross cloud story set of
slides.
 Logo
Deep Dive Customer Story Layout Graphic Assets

Product Cloud Heading Bar Placement

Copy and paste the product color you need from below. Align to the top of slide and send to back.

Sales Cloud Heading Bar

Service Heading Bar

Marketing Heading Bar

Commerce Heading Bar

Community Heading Bar

Platform & IoT Heading Bar

Devices and Screenshots

Deep dive slides allow for larger screenshots. Place
the device slightly over the white sidebar, add your
product screenshot and send to back.
Confidentiality Information Requirement
Is your information sensitive or confidential?

When creating a deck, consider whether any information in that deck is confidential, the level of
confidentiality, and how broadly the information should be shared.
For decks containing confidential information, mark all slides, including the cover page, with a
prominent, appropriate confidentiality notice, such as:
Salesforce Confidential - Not for External Distribution
Salesforce Highly Confidential - Do Not Forward

Examples of confidential information may include, but are not limited to:
Business plans or strategies
Financial results
Product designs and concepts
Sales goals and marketing plans
Terms and conditions, rates, or fees offered to particular customers Add this text into the footer
of each slide
Salesforce Confidential - Not for External Distribution
Forward-Looking Statement
Statement under the Private Securities Litigation Reform Act of 1995
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we
make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber
growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new
products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in
our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new
releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the
most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are
available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
This template maintained by the Corporate Messaging & Content team.
Please send any questions to our Chatter Group.