Why Adopting Salesforce for

Health care?

Providing excellent patient care entails more than just keeping track of your
patient’s information and medical events. It's all about forming a strong,
collaborative relationship with patients and caregivers in order to assist them on
their path to better health. Salesforce Health Cloud gives you a 360-degree view
of your clients through a unified platform that collects all of your essential data.
By giving you a unified view of essential patient records, access to a patient's
care team, and the tools to pull it all together to improve healthcare outcomes,
the health cloud reinvents the way care coordinators engage with patients.

Challenges faced by the Healthcare

organizations
While Salesforce's applications help healthcare firms communicate with
patients, they also serve as a tool for managing end-to-end business activities
and addressing the industry's major challenges:
1. Transparency and costs

Developing strategies and tactics to deal with rising medical and

pharmaceutical costs, as well as the implications for access and treatment
quality.

2. Consumer encounters

Understanding, addressing, and ensuring that all consumer interactions

and outcomes are simple, convenient, timely, streamlined, and consistent,
so that health fits seamlessly into the daily activities of each individual,
family, and community.

3. Transformation of the delivery system

Operationalizing and expanding medical and non-medical service

coordination and delivery system transformation through partnerships and
collaborations between healthcare and community-based organisations to
overcome hurdles such as social determinants of health and improve
outcomes.

4. Analytics and data

Using advanced analytics and new sources of diverse, non-standard,

unstructured, highly variable data (history, mHealth, IoT, geographic,
genetic, demographic, and lifestyle behaviours) to enhance health
 outcomes, minimise administrative costs, and promote the transformation
from volume to value.

5. Consumer data access and interoperability

Integrating and improving data and process sharing among members,

payers, patients, and providers to equally spread the benefits of
aggregated data and systems (EHRs, HIEs, financial, administrative, and
clinical data, and so on) to all stakeholders.

6. Individual wellness on a holistic level

Identifying, treating, and improving the member's/overall patient's

medical, lifestyle/behavioural, socioeconomic, cultural, financial,
educational, geographic, and environmental well-being for a seamless and
linked healthcare experience.

7. Payment models of the future

In the move from volume to value, developing and integrating technical

and operational infrastructure and programmes for a more collaborative
and fair approach to cost management, risk sharing, and improved quality
outcomes.

8. Points of care that are easily accessible

Acceptance of telehealth, mHealth, wearables, digital gadgets, retail

clinics, home-based care, micro-hospitals, and other programmes that
bring treatment closer to home and office.

9. Health-care legislation

Dealing with current healthcare policy repeal/replace/modification,

regulations, political uncertainty/antagonism, and a lack of a standardised
regulatory process. Medicare-for-all, single-payer, Medicare/Medicaid
buy-in, block grants, surprise billing, provider directories, association
health plans, and other requirements are examples of short-term policies,
FHIR standards, and other mandates.

10.Privacy/security
 Staying ahead of cybersecurity threats to consumer privacy and other
healthcare information in order to increase customer trust in data sharing.
Keeping up with the ever-changing federal and state privacy rules.

Benefits of Salesforce in the Healthcare

Industry

In terms of data technology, the healthcare sector continues to evolve at a rapid

pace. For businesses to go through digital transformation, a desire for better
results, business metrics, and data evaluation is required. The health cloud is
prepared for these realities and provides tremendous agility to fit your specific
needs.

1. Educate and empower the healthcare team

Create individualised interactions with individuals that result in more

favourable outcomes while also enhancing their health. Salesforce has
made it simple to engage with patients across the whole healthcare
network via any channel, as well as connect EHR (Electronic Health
Record) data, treatment plans, patient preferences, and much more.

2. Ensures that the patient's healthcare journey is of high quality.

Patients have a positive experience with Health Cloud across their entire
journey, from acquisition to onboarding to engagement and retention. It
 offers a personalised service that builds long-term relationships with
patients and gives extra attention throughout their healthcare journey.
Leading insurance plans in today's corporate world need to build trust and
long-term relationships with their members.

3. Patient engagement is made easier.

With a fluid action platform that integrates people, data, and processes,
engage with patients across their whole health experience. Health Cloud
enhances your processes so you can reduce complexity, speed
business-wide innovation, and increase the impact of all patient support
programmes, whether you're registering patients or building
therapy-specific services at scale.

4. Using a unified digital platform, you can improve the quality of your
care.

Improve the quality of care by gaining commercial excellence by

connecting essential data and actionable insights to sales, business
operations, and patient services departments. Health Cloud aids in the
management of commercial operations, the development of provider
relationships, and the more efficient and personal contact with patients.

5. Care strategy boosted the momentum of healthcare.

A care plan gives the healthcare team access to the patient's medical
information and health progress. It displays the names of the users. If the
company has embraced the life science programme management data
model, they can use it to provide individualised data to users through a
variety of channels. These two considerations will help you understand
the Care Plan better.

6. There are various advantages to the Plan.

It refers to a set of activities provided to members by an employer or

insurer, such as patient therapy, financial assistance, training, fitness, or a
Wellness plan.

7. Quality healthcare is provided via the Health Program.

 Its goals are to improve treatment planning, support wellness behaviours,
and provide financial assistance. Patient outreach, access to drugs, and
access to treatment are all services that can be included in care plans.

8. Cloud-based health insurance

A payer-specific data model with support for common data objects that
health plans use to handle their claims payment operations is available in
the health cloud insurance. Because Salesforce Health Cloud may be
coupled with one or more payment systems, it's especially useful for
health plans that serve numerous payment systems as a result of mergers.
These pointers will assist you in comprehending the characteristics of
salesforce health cloud insurance.

● It provides a comprehensive view of all members in a single, large

dashboard.
● Workflow management that is advanced.
● Healthcare for Payers will promote participation.

Conclusion
The healthcare industry, like many others, has a lot of data to manage, including
patient data, practitioner data, staff data, and so on. All of this is taken care of
by the Salesforce customer relationship management system for healthcare,
which also provides an edge through the Salesforce Health Cloud. You'll be able
to better manage your business processes while maintaining patient happiness
and following best practices in healthcare.