latest fashion trends :

Zara always tried to keep up with rapidly changing fashion trends and showcase it in its collections with
very little delay.
The brand keeps a close watch on how fashion is changing and evolving every day across the world.
Based on latest styles and trends, it creates new designs and puts them into stores in a week or two, this
means there will be more choices and higher chance of getting it right with the consumers

Customers feedback: Zara’s principal designer is the customer

Zara always refers to customer feedback to know what shoppers like, what they dislike, and
what they’re looking for, because the more the companie knows about it’s customers, the better it
can innovate , compete and satisfy it's customers.