Marking Criteria

Descriptor Criteria Marks

 Applies outstanding decision-making and problem-solving skills
 Evidence of promotional considerations
Model  Includes all three products /5
 Includes relevant additional items to promote the products
 Demonstrates an accurate understanding of the target audience
 Displays effective skills to communicate complex promoting and
selling ideas and concepts
Presentation  Well-presented and executed model /5
 Presentation and layout suitable for target audience
 Engages target audience and promotes foot traffic
 Comprehensive and accurate explanations of the inclusion of all three
considerations
Considerations /9
 Demonstrates an understanding of the impact of the considerations
on the promotion of products
 Demonstrates extensive knowledge and understanding of a range of
Other Selling promoting and selling concepts and issues
/3
Techniques  Additional selling techniques effective and relevant for the target
audience and products being promoted
 Correct report format and paragraph structure used
 Explanations have an excellent level of detail
Communication /3
 Information is relevant and correct terminology is used
 Correct spelling, grammar and punctuation