The requirements analyzed in the previous step is converted into conceptual model. It is a process of constructing a data model for each view of the real world problem which is independent of physical considerations. This step involves: 1. Constructing the ER Model 2. Check the model for redundancy 3. Validating the model against user transactions to ensure all the scenarios are supported. ER Modeling: 1. Pictorial Representation of the Real world problem in terms of entities (which have attributes) and relations between the entities is referred as ER diagram. 4. Entities: An entity is a class of distinct identifiable objects or concepts 5. Relations: Associations among entities is referred as Relations 6. Attributes: Attributes are properties or characteristics of entities.