Submitted by

Rishabh Govil ( 190103113 )

Ans 3

First of all, the taboos in the minds of people of seeing CFL bulbs as an expensive product instead of
the traditional bulbs needs to be broken. Making them understand and running campaigns to make
not only more and more middle-class and high-class customers but also the lower segment
customers to switch to CFL as it would lead to a lower energy consumption and so costs, which is the
main concern for the lower segment people. Wal-Mart accounts for 41% of all CFLs in the United
States which accounts mostly upper segment and so to increase coverage and sales, they need to
include the lower segment too.

Further campaigns in Australia, European states and Japan and many other countries where there
are ban on incandescent bulbs, it is the most perfect timing to include these customers in the sales
revenue.

Breaking the taboos against CFL bulbs like longer time to warm up, flickering and others need to be
included in the campaigns and seeing Wal-Mart as a seller of eco-friendly products, would be a great
benefit for the company.

Ans 4

Local Electric Utilities companies can benefit greatly when it comes to customers switching their
home appliances. Products like CFL bulbs, customers tend to buy from their local retailers as they
can be easily replaced if faulty and so a great initiative by the local utilities companies can go a long
way.

Coming up with locally located shops nearby coupons help to attract customers and many utilities
companies have an inhouse electrician which is hired to help customers in case of faulty appliances
from their shops, and so creating this extra benefit for customers can act as a huge customer
attraction. Educating the local customers about their buying would help customers to come up with
better products when they buy and so CFL bulbs advantages should be pushed to the customers
through such shops and companies. Methods like these can help electric utilities companies be more
involved in adoption of CFL bulbs.

Ans 5

Schemes like Energy Star which helps customers be a part of a global initiative and encouraging their
involvement in issues like energy saving and consumption induces a sense of responsibility in the
customer’s mind and so running such schemes and country wide campaigns helps customers come
more closer and involved in the initiatives which the world wants to tackle. The more widespread of
information and involvement is there, more and more customers get converted into the initiative.

Banning of incandescent bulbs like in Australia helped customers realize the disadvantages of the
traditional bulbs and so help people drive towards more and more CFL bulbs consumption.

Lowering costs by subsidizing the costs for lower segment people and backing companies who
manufacture such products would act as a motivation and more manufacture of the products.
Funding companies who are trying to come up with solutions of such global problems, help
companies overcome the cost barricade and so manufacturing and more such solutions get
encouraged.