Professional Documents
Culture Documents
• It comes down to basic human desires. Love, sensory pleasures, material wealth, self-
confidence, social success, self-actualization. These desires are basically universal, at least
within contemporary Western culture.
• They revolve around things that people want on a very deep and fundamental level, in ways
they’re not necessarily even fully aware of.
• Love and friendship. For the most part, humans want to find a romantic partner with whom
they can share both emotional and sexual intimacy. Someone to love them and support them.
• Social success. People want others to like them. This ties into things like beauty and getting
in shape, although that also relates to the desire to find a mate. It also ties into self-help topics,
like how to be more confident, how to get better at public speaking, etc.
• Material wealth. Good old “how to make money.” Whether it’s investing in real estate, starting
a small business, or whatever, people are always looking for ways to make more money.
Again, this also ties into the concept of social success.
• Entertainment. People like to have fun. They like humor. They like to laugh. They like to read
about celebrities or whatever, vicariously reveling in the sumptuous glamour and sexy scandals
of the rich and famous. A lot of late 20th century sociologists and thinkers wrote about the
concept of the “culture industry.” Think of that kind of thing.
• Self-actualization and personal fulfillment. People want to feel content in their lives. They
want to find a sense of peace with the immanent reality of their own existence. They want to
find ways to create meaning and infuse their lives with a sense of purpose that makes them
feel complete.
• As I mentioned, there might be some cultural variance here. I am not a psychologist, nor am I a
sociologist, nor am I an anthropologist or a historian. Someone more knowledgeable on these
subjects might be able to weigh in here.
• So, here’s a list of the specific “mass market evergreen niches” I’m referring to. Each of them
ties into at least one of the general human desires I was talking about above.
• Mass media. Celebrity bios, stuff about TV shows or entertainment history, that kind of thing.
Also “geek stuff,” pop culture stuff, etc. Think “pop culture,” which kind of runs the gamut from
trashy tabloids, to comic book and TV show fandoms, and everything in between. Everyone
partakes of the mass media culture industry. There are radically different audiences within it --
from blue collar housewives who devour the latest from TMZ, to sophisticated urbanites with a
refined appreciation of contemporary interior design and decor, to people who are geeks and
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proud of it, guys who play D&D or have an encyclopedic knowledge of Star Wars trivia. Sports
stuff is in this category, too. Even fashion fits here.
• Diet and weight loss. This is America. We’ve got a massive obesity epidemic going on. We’re
constantly surrounded by foods that are bursting with calories, but that aren’t very filling.
(Seriously, take a look at the nutrition facts on those little cans of Coke and stuff. It’s insane.)
People are always trying to lose weight -- and unfortunately, in most cases, failing at it. It can
take some time to find a regimen that works for their personal tastes and their lifestyle.
• Fitness. Another thing people want is to get fit and get in shape. This one pairs well with weight
loss and dieting, but it’s really its own distinct niche. Getting fit doesn’t always mean losing
weight.
• Self-development. Self-help books are always a perennial bestseller. One of the most
important things we need to do in this life is to understand ourselves, and sometimes even
better ourselves. I mean, think about it. None of us chose to be here, and if we did, we don’t
remember it. We’re thrust into this world, as conscious beings capable of joy as well as
suffering, facing down the eternal coldness of the hard problem of consciousness. People look
for ways to infuse their lives with meaning and a sense of purpose. They look for a compass to
guide them through life’s confusing twists and turns.
• Cooking. Everybody eats food. Some more, others less. So cooking is another perennial niche
you can consider. Cookbooks sell like crazy, believe it or not.
• Dating and relationships. Finding a romantic partner is another big part of human life, at least
for the majority of people. There are also the many problems of long term relationships and
marriage -- dealing with disagreements, keeping sex interesting after multiple decades,
rekindling romance in the wake of an empty nest, etc.
• Gaming. This one’s maybe a little more recent and modern than the others, but it really is a
golden niche. I guess you could really stick this into the “mass media entertainment” category,
but I thought it deserved a mention on its own.
• Making money. Everyone wants to find ways to bring in some extra cash. Money doesn’t buy
happiness by any means, but what it can do is secure the base of the Maslow Pyramid. And
that’s really important.
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• Baby Equipment – people will always have babies and will always need baby supplies; the list
is endless as are the people who will want to buy!!
• Baby Items - always be profitable; just need to narrow down and choose the best items
• Bacon - most people love eating bacon, profitable but need to be creative, bacon peanut
butter, bacon scented soap, etc.
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• Cameras - smartphones aren’t really taking over; cameras are still better for the best
photography
• Candles - everyone likes candles; what’s something new with candles that the big box stores
do not have such as bacon-scented candles
• Candy - who doesn’t like candy; lots of competition so better narrow down type of candy
• Cannabis (Marijuana) - slowly getting legalized all over the country and will gain more and
more attention; accessories such as pipes and bongs, munchies
• Canon - good brand to be affiliated with
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• Cat-eye Sunglasses – women like choice in their eyeglass choices; something old but
becoming new again
• Cheap Flights - everyone loves to travel but not everyone can afford it; good niche as more
people fly and travel
• Cheese - one of the top niches in food category; think internationally
• Chess - lots of chess enthusiasts; lots to explore in this niche.
• Childfree - more people are choosing to be child free; feel stigmatized by it; good niche to
explore
• College - will always be in the top list; just to go to Bed, Bath & Beyond at the start of school
year; overflowing carts pushed by parents; think school logos
• Comics - from kids to adult collectors; this niche will surely be a hit
• Conflict Resolution - more and more important in today’s world; this can be profitable
• Conspiracy - very timely with what’s been happening at home and in the world
• Contests - who doesn’t like to enter contests; always trending.
• Copyright - number of violators have been growing quickly; people are want o know more and
how to protect their copyrights
• Cosplay - adults love dressing up to be their idol or super hero; think Comic Con
• Crafts - you need to look for a combination of what you know and love; also need to be able to
deliver an exceptional product in this niche.
• Creativity - the sky’s the limit in this category; what do you love?
• Crime - true crime is growing in popularity; look at Podcasts, TV and books
• Cute Stuff - no questions asked, perfect niche for girls/ladies/Moms and Dads; who doesn’t
want their kid to be adorable?
• Dog Grooming - people will always have dogs and will always need grooming; combs, brushes
and clippers to shampoos and towels
• Dogs - some say this is saturated, yet many people are earning from this; again think outside
the box; be creative
• Domestic Violence - this topic is gaining attention and will continuously; what can be done to
stop it?
• Dollar Items - people love dollar items, even cheap knock offs; look at the growth of Dollar
Stores
• Dragon Boats - a growing hobby for many; festivals found all over the world
• Drums - ever popular with all people; at Festivals look for the drumming circles
• DVD & Video - more popular than you’d think; people crave the once familiar
• E-cigs - vaping is the rage right now; think cartridges, flavored e-juices, pipes, accessories
• Ear Wax removal kits - conveniently softens and loosens ear wax to easily wash away; think of
those with hearing aides, older people
• EBay - this niche will always be profitable as eCommerce is dominating the selling market
• Egyptology - people are always fascinated by ancient Egypt
• Email Marketing - the money is in the list and you know it; learn how to profit from it
• Enamel Pins - Business Startup Ideas; think of pins with a pet’s pic or a baby’s face
• Etsyrati - look for trending items
• Explainer Videos - best for business and marketing goals, produces marketing video content
for every stage of the buyer's journey
• Facebook Marketing - you know the power of FB for traffic and sales; be the one profiting from
it
• Fashion - look for the newest trends and don’t forget to look into the past
• Fashion Accessories - huge potential here; can’t afford that dress by a certain celebrity but
what about a scarf??
• Filmmaking - people will always make films
• First Aid - people will always need first aid; create a basics box or instructional content
• Flashlights - always high demand; be creative in types of flashlight; one is not always goo for
the task at hand
• Floral & Designs - high demand for Holidays; Christmas, Hanukkah, Easter, Mother’s day,
Funerals
• Food - think specialty diet options like vegan, gluten-free, and organic food; think
convenience; most customers who buy food online are willing to pay more for the convenience
• Food & Grocery - think people who want convenience; think people who crave international
flavors
• Ford - major Brand recognition
• Frill Dress - think sororities, cocktail dresses; party dresses and glamorous separates with a
pretty, vintage twist.
• Frugality - who doesn’t want to be frugal at time?
• Furniture - think new ideas and online purchasing
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• Gambling - think Vegas, Atlantic City; think decks of cards, poker chips, gaming tables
• Game of Thrones - think Cos Play, board game; be creative
• Garden Design – everyone liked a beautiful garden; how can you help them make it so?
• Gardening - plants, tools, gloves, boots, so much more
• Geocaching - catching on; fun way to spend time with family
• Geography - maps, guidebooks, photographs; what can you offer?
• Geology - photographs, rocks, mineral, tools; what can you offer?
• Georgia Tech and any other college - mascots, logos emblazoned on any items imaginable
• Glee - for fans of the wildly successful TV show
• Grand parenting – endless possibilities for doting Grandparents and their Grandkids
• Green Products - hot topic right now
• Guitars - young to old love guitars and learning to play
• Gun Control - never a more hot button topic than now
• Guns - people will always want guns
• Gun Safety - with more and more gun related incidents every week; gun safety niche is very
lucrative.
• Gun Storage & Accessories - very lucrative niche with the endless tale of gun deaths
• Hair - potentially good niche for new hair care ideas and styling guides; hair growth for men
and women
• Hair Accessories – always wanted
• Ham Radio - growing in popularity; vital in case of national emergencies
• Handbags - saturated market unless you have great idea; can be done
• Harley-Davidson - great brand recognition; could be a lucrative niche
• Harry Potter - always popular; could find a good niche here
• Hats - unique hats could be a lucrative niche; something you can’t find in the big box stores
• Health and Beauty - people will always have an interest in this category; choose a niche wisely
• Her World - monthly English-language magazine published in Singapore targeted at the female
professionals reading market; also first published woman’s magazine published in English in
Singapore and Malaysia
• HIIT Equipment - Niche Examples
• Holiday Items - very lucrative market; think unique items
• Holidays - always in demand
• Home Buying - always younger people wanting to buy their first hoe; niche for realtors,
contractors
• Home Coffee Brewing - making good coffee is a hugely profitable niche.
• Home Entertainment - people want to stay home more often; save money to buy their new
house
• Home Improvement - niche market for contractors, architects, landscaping companies
• Homeschooling - growing in popularity as schools struggle financially
• Horror Novels - always in demand
• Housewares - always needed; look for the innovative
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• Jam - everyone loves jam; home canning and supplies, new flavors of jam; think international
• Jeans & Denim – who doesn’t wear jeans; be creative with the use of denim
• Jetalon - designs and manufactures process analytical instruments and chemical sensors for
manufacturing applications
• Jewelry - lucrative niche here; some are inexpensive to make and look lux
• Joint Pain - problem affecting many people and they are willing to spend money on it; think
outside the box
• Kids & Teen Products – we will always have kids and teens who will want the newest trend; be
the one who finds it
• Kitchen Supplies - always needed
• Knives & Swords – swords are a niche item but kitchen knives are always needed
• Lace Bras - women want to feel sexy; good niche market here
• Lawn Care - people pay BIG money to tend to their lawns; equipment, information, supplies
• Lazer engravers - etching, cutting, and marking systems - affordable, easy-to-use, and
versatile.
• Leather Products - good niche items for engravable and unique items; think international as
well
• LED Shoes - shoes that lights in the dark; keeps you safe and visible at might
• Lighting - always need light; unique lighting options; something a big box store would not have
• Lingerie - women, wives, girlfriends like to feel sexy; larger sizes here as all women want to
feel sexy
• Lego - always in trend
• Life Hacks - help, tips and guidance to help in all aspects of your life; blogs, podcasts, etc.
• Lifestyle - always welcome; tips on living your best life
• Linens - always welcome; offer distinctive materials
• Literature - good books always in demand
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• Made In USA Products - always wanted by people who want to buy American made products;
sometimes hard to find and people willing to pay a higher price
• Magic and Illusion - always mysterious and fun; kits for kids, Magic Eye books, etc.
• Match Tea - really popular now; business Ideas
• Math - teaching aides, YouTube videos, teacher aides
• Men’s Backpacks/Drawstring Bag/Women’s Handbags/Women’s Backpacks – Niche Examples
• Men's Clothing - can be over saturated and returns can be high but if you have a unique idea;
good niche market
• Men’s Grooming Products - taking care of themselves now more than ever; websites popping
up; providing grooming products, beard care products, dollar razors, and more
• Mercedes-Benz - major Brand recognition; quality
• Military Items - very popular now; good niche market
• Minimalist Living - very popular; look at TV shows about tiny housing; living off the grid
• Mirrorless Camera - Startup Business Ideas
• Model Ship Building - hugely profitable niche; people are willing to spend here.
• Motorcycles - very current, designed for a variety of travel; accessories, parts
• Movies - people always want to see movies and buy movie memorabilia
• Muppets - who doesn’t like being green; always marketable
• Music - almost everyone likes music; find a way into this profitable niche
• Mystery - puzzle rooms, books, podcasts; who doesn’t like a mystery
• Natural Pain Relief - people are tired of pharmaceutical; want natural remedies instead
• Nature - can be anything; be creative, photographs can be tacked on most products; you take
you sell
• Needlecraft - coming back into popularity
• Noodles - people love to eat noodles, all kinds of noodles; convenience and recipes is key
• Novelties - unique and odd novelties are fun; think voodoo dolls, shrunken heads, etc.
• Quilting - growing in popularity among younger people; need fabrics, patterns, needles and
expertise
• Radio Controlled Vehicle – always a great gift idea for kids and families
• RC Planes & Drones - these have risen hugely in popularity over the past few years and you
can profit from them.
• Resistance Bands – Business Startup Ideas
• Retro-Video Games - a blast from the past but these things are back in demand again
• Rugs & Carpeting - quality rugs and green natural cleaners
• Recipes - blogs, newsletters, recipes for various illnesses
• Regional & Ethnic Products - this is a great niche; internationally so many beautifully crafted
items
• Relationship - people always want answers to relationship problems
• Religious Items - could be a good niche; careful not to offend
• Rocketry - great specialty niche
• Role Playing Games (RPG) - always will be in demand; create one
• RVs (Recreational Vehicles) – seeing more and more on the road; maintenance tips, how to
live comfortably in one; blogs, podcasts, newsletters
• School Supplies - students will always need them; design new concepts, trending designs
• Scrapbooking – big market here, dedicated scrap bookers
• Security – everyone today is worried about security; could be a good niche if you find the right
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products
• Self-Care Products and Cosmetics - specialty items like scented body wash and lotion,
grooming kits, makeup, essential oils, and many others are selling like hotcakes; organic and
eco-friendly alternatives are selling big as well.
• Self-Defense Items - could be a good niche as people become more and more worried about
their and their families security
• Selfie Drones - Business Ideas
• Senior Dating - biggest growing market in the online dating world
• Sesame Street - nostalgia
• Sex - can’t always find want you want in a big box store and most likely not eager to look so a
great niche online; privacy and convenience
• Shoes & Footwear – great niche especially for men and women with larger shoe sizes; most
stores carry only a few large sizes in stock; offer more diversity and more attractive shoes
• Shopping - easier and more convenient online
• Signs - make it easy to order exactly the sign someone wants; quick turnaround time and
shipping
• Smart backpacks - this incredible bag tunes into your body’s needs to deliver what it craves;
they will not only hold your devices but also charge them, back them up and more.
• Smartwatches - Startup Ideas
• Smoking - cigars, pipes, cigarettes, vaping
• Smoking Products - number of smokers continuously grows so this will remain profitable.
• Soap - people like new soap ideas; nice fragrance, scrubbing action, colors; think
internationally as well
• Space - people will always be fascinated by space; many niches here
• Spirits - so many new alcoholic beverages being brought to market; have an idea?
• Sporting Goods - even nerds love sports nowadays.
• Sports Nutrition - with the tons of endorsements by athletes; will stay profitable
• Stamps - stamp collectors are an important source of income for some countries who create
limited runs of elaborate stamps designed mainly to be bought by stamp collectors; great niche
for the young and old
• Star Trek - always collectable; nostalgia factor
• Star Wars - always collectable; nostalgia factor
• Storage and Containers – can never have too many; look for green versions
• Streaming Music – business opportunity
• Subscriptions - subscription boxes are big right now; snack boxes, pet treats, books, socks,
underwear, meals delivered at regular intervals chosen by the customer; an easy way to begin
an ecommerce store because they are easy, popular, and encourage repeat customers.
• Sunglasses & Eyewear - nice to give people opportunities to buy a more varied selection at
cheaper prices
• Supernatural and Paranormal - extremely popular; T-shirts, mugs, ghost detectors, blogs,
podcasts and books
• Survival - more and more popular as people get scared
• SXSW T-shirts – get people ready for their favorite concert event
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• Vape Juice - E-Cigarette Liquid – new flavors arriving almost daily; your flavor may be the one
to capture people’s heart.
• Vaping - catching attention of cigarette smokers and good potential to keep growing
• Video Games - always a solid niche
• Virtual Reality - VR has the potential to take off; a wait and see niche
• Watches - inexpensive to make and a nice profit margin; don’t compete with big box stores
• Weather - people want to know the weather in advance of vacations, ski trips, etc.,
• Wedding and Bridal – over saturated market for traditional wedding dresses so need to think
outside the box on this one; other items associated with weddings can make a nice niche.
• Wifi Video Doorbells - gaining popularity as people seek home protection; allows you to see,
hear, and speak to the visitor at your door whether you're at home, at work, or on the go
• Wine- strong niche; multiple wine clubs being offered; always need glasses, stoppers, tags to
attach a glass to a person
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• Zombies – you gotta love zombies; they’ve been part of our culture for forever and will continue
to be so