BurdaInternational

MY
Our Mission and Our Brands
Our Mission :
We make stories go beyond
standard advertising.
Who are we :
Burda International creates luxury & premium content for millions
of readers in Asia and Europe, we operate in 18 markets, publish more than 300
magazines in the region and employ 2,400 talented, creative and
passionate men and women.

We are obsessed with learning, creativity and fun (Values).

We champion the entrepreneurial spirit and innovation, We are
passionate in data, storytelling and creating meaningful
connections. (Behaviours)
As society’s luxury authority, Prestige is the lifestyle magazine of choice for the affluent and
influential.

Packed with useful, relevant material that enriches, informs and entertains, Prestige
presents a feast of intelligent reads on subjects such as local society, business titans,
international fashion and beauty trends, travel and culinary news, watches and jewellery,
and high-end cars, gadgets and toys

品 Prestige (PIN Prestige), the Chinese luxury fashion and lifestyle magazine, is not just
about enjoying the high life or being inspired by movers and shakers. It is also about
touching one’s heart and soul with the best that life has to offer.

With exclusive and engaging content that appeals to influential and discerning men and
women, 品 Prestige brings a new edge to luxury.

品 Prestige features high-fashion editorials complete with celebrity-driven spreads and

runway reports. These are presented with fresh, contemporary perspectives to captivate
and entice, with news written with wit and keen insights to appeal to the intellectually
hungry.

A contemporary men’s lifestyle monthly journal that covers the gamut of men’s interests
from Style and grooming to travel, motoring and much more. Speaking to men of aspiration
on men of inspiration, it’s the definitive gentleman’s companion to life, available online, as a
digital magazine and on print in Singapore, Malaysia and Indonesia. Our omni-channel
experience offers video and print interviews with leading celebrities around the world,
insightful opinions by leaders and entertaining op-eds by our staff. We also host a series of
events annually dedicated to highlighting style, substance and success in the modern man.
Authority
power to influence, especially for one's recognized knowledge

Mastery ⚪ Respect ⚪ Integrity

excellence that sets someone or something apart from others

Distinction
Luxury
a state of great comfort or elegance, lavish.

Refined ⚪ Excellence ⚪ Detailed

Rare ⚫ Lavish ⚫ Momentous

Definitive
done or reached decisively and with absolute conviction

Bold ⚫ Reliable ⚫ Confidence

BurdaInternational
MY
Media Landscape : Total▶Category▶Audience▶Print

Malaysiaku Bahagia!
Burda : Malaysia - Demographics & Consumer Behaviours

Malaysian
Consumer's
Top 10 Major
Concerns
Burda : Malaysia - Media Landscape Snapshot
Burda : Malaysia - Media Landscape Snapshot

Noteworthy.
Burda : Malaysia - Media & Entertainment OutLook 2015-19.
Burda : Malaysia - Media & Entertainment OutLook 2015-19.
Burda : Malaysia - Media & Entertainment OutLook 2015-19.
 BurdaInternational
MY
Media Landscape : Total▶Category▶Audience▶Print

My My Magazines
Burda : Malaysia - Magazine The Definition.
Burda : Malaysia - Media Habits

https://www.fipp.com/news/opinion/message-to-marketers-here-how-break-into-southeast-asia-premium-market
Burda : Malaysia - Magazines In Specific

Did you know?

Burda : Malaysia - Magazines In Specific
 BurdaInternational
MY
Media Landscape : Total▶Category▶Audience▶Print

Competitive Snapshot
Burda : Print : Competition Snapshot
Burda : Print : Competition Snapshot
Burda : Digital: Competition Snapshot
Burda : Digital: Competition Snapshot
 BurdaInternational
MY
Media Landscape : Total▶Category▶Audience▶Print

Competitive Snapshot
Search Term as Indication of Brand Interest ie Top of Mind
Burda : Search as an Indication of Top of Mind.
Burda : Search as an Indication of Top of Mind.
Burda : Search as an Indication of Top of Mind.
 BurdaInternational
MY
Media Landscape : Total▶Category▶Audience▶Print

Segmentation for Clarity

 Burda : Malaysia - Key Consumer Segments & Insights

https://www.fipp.com/news/features/the-economist-audience-strategy-asia
Burda : Malaysia - Key Consumer Segments & Insights

1. Generasi Glokal

2. Umat Bebas

3. Keluarga Rabbani

4. Pencetus Ummah

5. Orang Bandar
Burda : Malaysia - Key Consumer Segments & Insights

Urbanite Dreamers /
Go Getters / Glocals
Content

Routine.
Habitual
Emerging Affluent& /
CONSISTENCYConsumer
Followers / Masstige
What's In
Creative Customer for Me?
The Avant Garde /
Early Adopters /
Prestige
Burda : Malaysia - Key Consumer Segments & Insights
PMEB/Other White Collars(36%) +
Hidden Gems(16%) = 52% % Proficient in Eng Language
7.6mil Male 62% (2.36mil) : Female 60% (2.28mil)

Care-Free Care-Free
Go-Getters Go-Getters
Urbanite Dreamers / Urbanite Dreamers /
Go Getters / Glocals Go Getters / Glocals
32mil People.
50:50 Gender Split.
22%/3.2mil 37%/2.8mil
63%Bumi:27%Chinese:10%Indian
Care-Free Care-Free
60% of Malaysian are TrendSetters TrendSetters
aged between 20-49, Emerging Affluent / Emerging Affluent /
of which 76% live in Followers / Masstige Followers / Masstige
Urban Areas.

14.6mil 37%/5.4mil 63%/4.8mil

Life's Been Good Life's Been Good
A significant 28% are aged
50+
The Avant Garde / The Avant Garde /
Purpose - Why + Solution = IDEA
Early Adopters / Early Adopters / ●
9mil Prestige Prestige
●
●
Theme -->Sub Themes -->Features
Fix Features = How To + Let's Do

10%/0.9mil 10%/0.9mil ●
●
Reward + Redeem + Revere
Tone + Treatment + Touch & Feel
 BurdaInternational
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Media Landscape : Total▶Category▶Audience▶Print

Making Sense of Circulation and Pricing

A Benchmarking Exercise
Making Sense of Circulation and Pricing : A Benchmarking Exercise
Assumptions is to 1.4+1.34
work out a potential
Size of Prize
32mil People.
50:50 Gender Split.
63%Bumi:27%Chinese:10%Indian
17.4mil of Malaysian are aged
15-50, and 9mil age 50+ of which
68% are Bumi
18mil
4milHH
Average of
4-5 Adults Per Bumi HH
PMEB/Other White Collars(36%) +
Hidden Gems(16%) = 52%
7.6mil
% Proficient in Eng Language
Male 62% (2.36mil) :
Female 60% (2.28mil)
Potential/Real Reach : Potential/Real Reach :
Potential/Real Reach : 638K: 90k 670K: 94k
2.1mil : 1.4mil Current Monthly Revenue Current Monthly Revenue
Monthly Revenue RM 200,000 RM 250,000
RM 840,000 Real Monthly Revenue Real Monthly Revenue
RM 100,000 RM 113,000
Mastika Prestige AugustMan
Malaysia's No 1 in Bahasa. Eng. Leading Luxury Magazine Eng. Definitive Men's Journal
National Interest. Biz, Lifestyle, Opinions, Luxury. Fashion, Lifestyle & Travel.
Circ, : 280,000 Circ, : 20,000 Circ, : 25,000
R'ship : 1,400,000 R'ship : 60,000 R'ship : 75,000
Ad Size FPFC : 17.7cmX12.3cm Ad Size FPFC : 25.6cmX21cm Ad Size FPFC : 25.6cmX19cm
Cost FPFC : RM 2,500 Cost FPFC : RM 10,800 Cost FPFC : RM 9,000
Cost/cm2 : RM 11.50 Cost/cm2 : RM 16.74 Cost/cm2 : RM 15
CPM : RM 0.20 CPM : RM 15 CPM : RM 10
Assumptions Assumptions Assumptions
20% of Bumi Age 20-50,PMEBS 30% of Bumi & 80% of Non Age 50% of Bumi & 80% of Non Age
80% of Bumi Blue 20-50,PMEBS, Urban. 20-50,PMEBS, Urban.
Collar+20%Students & 20% =1.07+1.34=2.1mil =1.79+1.6=2.4mil
Housewives 50M:50F= 50M:50F=
=0.9+3.4+0.5 0.26+0.38= 0.6+0.07=
And 80%M+20%F= 638K Malaysians@14% 670K Malaysians@14%
1.9+0.2= Print Reach Monthly Print Reach Monthly
2.1mil Malaysians@70%
Print Reach Monthly
90K 94K
1.47Mil (Circulation Gap of 10,000
Prints@ Factor of 3)
(Circulation Gap of 11,300
Prints@ Factor of 3)
BurdaInternational
MY
Media Landscape : Total▶Category▶Audience▶Print

FAST FORWARD
Burda : Inspiration : 8P of Luxury
Burda : Inspiration : Landor's 8 Luxury Approaches
Burda : Inspiration : Landor's 8 Luxury Approaches

pssttt...Why Not?
Burda : Inspiration : Trusted Brand Evangelist▶Icon

The A-League
School of Definitive Style
Burda : Inspiration : Ride the Wave. Own The Space. Stand Out.

IDEA
Station
Burda : Inspiration : Ride the Wave. Own The Space. Stand Out.

The IdeaStation
Definitive Your Style

IDEA
Station
Burda : Inspiration : Trusted Brand Evangelist.
Burda : Inspiration :
StoryTelling▶Content▶Conversation▶Conversion
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BurdaInternational
Thank You.