PRESTIGE INSTITUTE OF

MANAGEMENT AND RESEARCH,

INDORE

CLIENT SERVICING AND ACCOUNT

PLANNING

“GREY INDIA”
Session: 2018-20
MBA (APR IV-Sem.)
Presented By -
Nimisha Mittal
INTRODUCTION OF AGENCY

● It was founded in 1917 by Lawrence Valenstein and

has its headquarter in U.S.
● Grey global has 432 offices in 96 countiers in 154
cities which is almost covers half of the world
which means it is developing very soon and its
demand is increasing all around the world
● The statics of grey global also increased very fastly
it took only 4 years to earn 50 million$ and another
couple of years to come at 100million$
● Grey has expertise in all marketing discipline,
including
advertising,digital,activation,entertainment,sponsors
hip,shopper marketing, public relations, media and
multicultural
 GREY INDIA

Grey believes that employees should work

hard and play hard too. Every office
has a day called ‘Light Grey’, which is
like a Tele-match. Games are played all
day.
KEY PERSONS
MAJOR CLIENTS
The Mahindra Rise campaign ‘Sehat Ka Batua’ has won a Silver in the Social
Good (Positive Change- Not for Profit) and a Bronze in the Direct Marketing
category respectively. The campaign created awareness amongst women in rural
India against Breast Cancer.
The campaign for CIPLA - BeRokZindagi has won a Bronze in the Healthcare
category. The campaign aimed to raise awareness about asthma and how inhalers
are the best form of therapy.

SUCCESSFUL
CAMPAIGN
SUCCESSFUL CAMPAIGN

Killer Green Fold (Water Saver Jeans) For Killer Jeans

Achyut Palav, Calligrapher Campaign; Business Card

https://youtu.be/RwV2uC5Kc-8
https://youtu.be/GvtpmCdZvMw
https://youtu.be/Fsf12jNMBqE
https://youtu.be/Opc5BcE4pJQ
AWARDS\ACHIVEMENTS

Grey India won a coveted Yellow Pencil, equivalent to

Gold medal, at the 2019 D&AD Awards held last week
in London. The agency won the award for its work titled
‘Sehat Ka Batua – The Health Purse’ done for Mahindra
Rise in Graphic Design category.
 AWARDS
● Grey RC&M Wins Gold &Bronze at the ACEF’19 Awards Forum
● The agency Won awards for two campaigns: Gold for Duracell Durathon
Mumbai ‘18 in ‘Events& Promotions – Best use of Emotional connect’
category & Bronze for Total Lubes ‘ keep your engine younger for longer’
campaign in ‘BTL Activation – Innovations’ category
TARGET CUSTOMER
PROFILE
URBANPOD is a Next Generation Smart Hotel caters
to both your business and leisure needs. The first of its
kind in India, it is conveniently located near the
Domestic and International Mumbai Airports & Chakala
Metro Station. With its futuristic Concept and catering to
the new-age travelers, business & leisure, Urbanpod is
modern, stylish & minimalistic.It offers good-value
without compromising on comfort, quality & feel while
offering a unique experience! What more? ... the Pod
design makes it a great place to network! Urbanpod is
the brainchild of young entrepreneurs who share
common passion & values - that of doing things
differently.
URBANPOD CURRENT CAMPAIGN

Currently they are not running any

campaigns as they hold the monopoly
in Indian market.
So it is a plus point for the company but in
the near future they will definitely face
competition
What new Grey India can do for
you?
● As due to the current situation many people are
afraid to stay and want to know whether they are
safe or not. So we will make them clear about our
the situation and how we are coping with it.
● We will create creative campaign.
● The campaigns will be mainly for Social Media
Platforms.
● We will target travelers, students and vloggers.
THANK YOU