Apple environmental analysis based on PESTLE strategy

Strength-opportunity
Apple has focused on reducing toxins from its products. It has already taken
mercury and arsenic out of the screens and lead out of the solders used in
manufacturing. So its eco-friendly technology is its internal strength that gives
a very good opportunity for redesigning itself as a green-manufacturing
product company.
Strength-threats
Apple strength is it bio-degradable technology that it has been recently
implemented. Through this strength threat like emission of e-waste can be
prohibited.
Weakness-opportunities
Apple biggest weakness with respect to environment is its consumption of
energy for manufacturing of products. These can lead to opportunities like
apple entering renewable energy market so that its manufacturing cost can be
minimised and a new business ventured can be achieved,
Weakness-threats
Apple needs to work on its e-waste, non- reusable batteries and renewable
energy resources so that it can avoid threats of maximum using of money in
manufacturing and indirectly increase in product price.