1. Social Network Analysis- Graphical representation of relationships among people or entities.

Art
and science of discovering patterns of interactions and influence within the participants in a
network. Process of investigating social structures through the use of networks and
graph theory. Gathering and analysing data from social networks such as Facebook,
Instagram, and Twitter. It is commonly used by marketers to track online conversations about
products and companies
2. Types of SNA- a)Sociocentric- Whole networks, Everyone working in one company, Creating one
network. Sociocentric network analysis begins with the assumption that members of a group
interact more than would a randomly selected group of similar size. The focus is on measuring
the structural patterns of those interactions and how those patterns explain outcomes, like the
concentration of power or other resources, within the group. Sociocentric network analysts are
interested in identifying structural patterns in cases that can be generalized, and in this sense
they are like physicists or economists who are interested in modelling behaviour
b)Egocentric- Personal networks, Creating many standalone networks. This form of SNA is
almost always about people rather than about groups. An egocentric network comprises the
people (what social network experts call alters) that a person (referred to as ego) knows. An
egocentric network thus may have as its members spouses, children, cousins, co-workers

3. Applications- From PDF page 6 session 5

4. Interpretations of metrics-
a)Avg.Distance : How accessible people are overall. b)MaxDistance: This indicates that there are
people with in the network that will be in accessible to each. c)CohesionMeasure: Intuitively, the
concept of social cohesion translates into relatively densely connected sections within the network:
group members relate more extensively, frequently, or more positively among themselves than to
members of other subgroups(rangesfrom0to1)

5.