INTRODUCTION

Xiaomi was founded in April 2010 by ex-King soft CEO Lei Jun, as a software

company creating a new custom ROM based on Google’s Android. Their aim was

to provide additional functionality that Android had yet to offer and an easy to use

user interface. MIUI, the ROM which the team created, became a huge success and

has been ported to many devices. As of 2014 MIUI can be downloaded and

installed to over 200 devices in both English and Chinese, even non developers can

easily install MIUI to their phones using the MIUI Express APK. As of the end of

2013 Xiaomi had over 30 million MIUI users worldwide! Very impressive for such

a young company!

The MIUI ROM was likened to Apple’s iOS for being very easy to use whilst

providing sophisticated services such as cloud backup, an easy to use music player

and their own app store. The team at Xiaomi has always wanted users to feel part

of the company and happily take on fan feedback via multiple channels and update

the ROM every Friday with bug fixes, optimization and additional features. Too

good to be true? Well try it out for yourself as its probably available for your

device already.
Objectives of the Study:

 To study the socio-economic profile of the selected customers

 To identify the factors influencing for purchase decision

 To identify the customer attitude towards smart phone.

 To analyze the usage of features, software, and applications of Smart

phone.

 To know the customer satisfaction of the smart phones.

SCOPE OF THE STUDY:

 The study helps us to know about the student’s attitude towards smart

phones.

 The study will find customers opinion about smart phone.

LIMITATION OF STUDY:

 The study is limited to Madurai.

 It’s only study about the customer’s attitude towards smart phone

 The data collected from the samples may not be completely appropriate.

MEANING: RESEARCH MRTHODOLOGY

Research is composed of two syllables, a prefix re and a

verb search. Re means again, a new, over again. Search means to examine

closely and carefully, to test and try, to probe. The two words form a noun to

describe a careful and systematic study in some field of knowledge, undertaken to

establish facts or principles. Research is an organized and systematic way of

finding answers to questions. Basic Research and Applied Research Basic

research is geared toward advancing our knowledge about human behavior

with little concern for any immediate practical benefits that might result.

Applied research is designed with a practical outcome in mind and with the

assumption that some.

RESEARCH DESIGN:
A detailed outline of how an investigation will take place.

A research design will typically include how data is to be collected, what

instruments will be employed, how the instruments will be used and the intended

means for analyzing data collected. The main features of the study design and

methods you select follow the question that has been posed. For example, you may

be using a survey by questionnaire or interview.

SAMPLE SIZE:
The study was conducted consumer attitude towards Xiaomi

Smart phones. The size of the population is 80 and the survey was conducted in

Madurai city.
Particulars Total of respondents Percentages

18 below 20 25%
19-25 50 62.5%
26-30 7 8.7%
30 above 3 3.8%
Total 80 100%

Inferences
From the above table it is inferred that 3.8% of respondents are belongs
to 30 above age
62.5% of respondents are belong to above 19-25

Particulars Total of respondents Percentages

Male 51 63.75%
Female 29 36.25%
Total 80 100%

Inferences
63.75% of respondents are Male
36.25% of respondents are Female

Particulars Total of respondents Percentages

Married 12 15%
Un married 68 85%
Total 80 100%

Inferences
85% of respondents are married.
15% of respondents are unmarried

Particulars Total of respondents Percentages

School 13 16.2%
College 55 68.8%
Professional 7 8.8%
Others 5 6.2%
Total 80 100%

Inferences
68.8% respondents are completed college
16.2% respondents are completed school
8.8% respondents are completed Professional
6.2% respondents are completed others.

Particulars Total of respondents Percentages

Below 10,000 44 55%

10,000-20,000 21 26.2%
20,000-30,000 7 8.8%
Above 30,000 8 10%
Total 80 100%

Inferences
55% of the respondent’s monthly income is below 10,000
26.2% of the respondent’s monthly income is 10,000-20,000
10% of the respondent’s monthly income is above 30,000
8.8% of the respondent’s monthly income is 20,000-30,000

Particulars Total of respondents Percentages

Government employee 7 8.8%

Home maker 10 12.5%
Private employee 33 41.2%
Un employee 30 37.5%
Total 80 100%
Inferences
41.2% of the respondents are private employee
37.5% of the respondents are unemployed
12.5% of the respondents are home maker
8.8% of the respondents are government employee

Particulars Total of respondents Percentages

Below 3 14 17.5%
3 to 4 48 60%
Above 5 18 22.5%
Total 80 100%

Inferences
60% of the respondents are 3 to 4
22.5% of the respondents are above 5
17.5% of the respondents are below 3

Particulars Total of respondents Percentages

My friend 25 31.25%
recommended it to me
The price suited my 23 28.75%
budget
It looked good 22 27.5%
I had done some 10 12.5%
research on it
Total 80 100%
Inferences
31.25% of the respondents are my friend recommended it to me
28.75% of the respondents are the price suited my budget
27.5% of the respondents are it looked good
12.5% of the respondents are I had done some research on it

Particulars Total of respondents Percentages

Price 14 17.5%
Camera 33 41.2%
Screen size 12 15%
Battery life 14 17.5%
Storage life 6 7.5%
Total 80 100%

Inferences
41.2% of the respondents are camera
17.5% of the respondents are price
17.5% of the respondents are battery life
15% of the respondents are screen size
7.5% of the respondents are storage life

Particulars Total of respondents Percentages

Less than 6 months 30 37.5%

Less than a year 25 31%
More than a year 26 32.5%
Total 80 100%

Inferences
37.5% of the respondents are less than 6 months
32.5% of the respondents are more than a year
31% of the respondents are less than a year
Particulars Total of respondents Percentages

Television 18 22.5%
Magazine 12 15%
Internet 33 41.25%
Others 17 21.25%
Total 80 100%

Inferences
41.25% of the respondents are internet
22.5% of the respondents are television
21.25% of the respondents are others
15% of the respondents are magazine

Particulars Total of respondents Percentages

Very dissatisfied 12 15%

Fair 15 18.8%
Satisfied 36 45%
Very satisfied 17 21.2%
Total 80 100%

Inferences
45% of the respondents are satisfied
21.2% of the respondents are very satisfied
18.8% of the respondents are fair
15% of the respondents are very dissatisfied
Particulars Total of respondents Percentages

Not to all 21 26.2%

Quite infrequently 20 25%
Fair 16 16%
Quite frequently 10 12.5%
Very frequently 13 16.3%
Total 80 100%

Inferences
26.2% of the respondents are not to all
25% of the respondents are quite infrequently
16.3% of the respondents are very frequently
16% of the respondents are fair
12.5% of the respondents are quite frequently

Particulars Total of respondents Percentages

Yes 40 50%
No 28 35%
I am not sure 12 15%
Total 80 100%

Inferences
50% of the respondents are yes
35% of the respondents are no
15% of the respondents are I am not sure
Particulars Total of respondents Percentages

Purchase a different 37 46.25%

brand
Purchase offer smart 25 31.25%
phones from same
brand
Delay purchase till 18 22.5%
next time
Total 80 100%

Inferences
46.25% of the respondents are purchase a different brand
31.25% of the respondents are purchase offer smart phone from same
brand
22.5% of the respondents are delay purchase till next time
Particulars Total of respondents Percentages

Very unlikely 10 12.5%

Unlikely 10 12.5%
Likely 51 63.75%
Very likely 9 11.25%
Total 80 100%

Inferences
63.75% of the respondents are likely
12.5% of the respondents are very unlikely

12.5% of the respondents are unlikely

11.25% of the respondents are very likely

Particulars Total of respondents Percentages

Very dissatisfied 11 13.8%

Dissatisfied 09 11.2%
Fair 23 28.75%
Satisfied 27 33.75%
Very satisfied 10 12.5%
Total 80 100%

Inferences
33.75% of the respondents are satisfied
28.75% of the respondents are fair
13.8% of the respondents are very dissatisfied
12.5% of the respondents are very satisfied
11.2% of the respondents are dissatisfied
Particulars Total of respondents Percentages

Less than 30 minutes 18 22.5%

From 30 minutes to 16 20%
hour
From 1 to 2 hour 18 22.5%
More than 2 hour 28 35%
Total 80 100%

Inferences
35% of the respondents are more than 2 hour
22.5% of the respondents are less than 30 minutes
22.5% of the respondents are from 1 to 2 hour
20% of the respondents are from 30 minutes to 1 hour
SUGGESTION

 Possession of mobile phones is high among the graduates and plus two

holders. It is better for the Xiaomi manufacturers to manufacture user

friendly mobile phones in order to reach the people having primary level

education.

 If Xiaomi give more attention to after sales services and if the service

centers should be able to carry out fast repairs it can attract more customers.

 Since the majority of the Xiaomi Mobile users are males, it is suggested to

produce attractive and fashionable models catering specially to the females.

  The buyers of the consumer of mobile phone should insist that all the

technical information are revealed on the use of mobile phones to enable

them to use the products without any technical fault leading to frequent

repairs.

 The company should take initiative to insist buyers for free servicing of the

mobile phones during the guarantee period.

CONCLUSION

From the study it is clear that consumer chooses smart phone after evaluating all

the factors and analyzing all the alternatives on basis of their lifestyle, desire and

need. The data finding clarifies that consumer purchase the product after analyzing

the external and internal influence which motivates them to make the purchase

decision. So therefore, the producer of smart phone should understand consumer

interest much to find higher sale of their products. Marketers communicate with

consumers and try to convince through every possible media. To achieve success

in the market, it has become highly inevitable to produce goods as preferred by the
customer, as he is the kingpin around whom the entire marketing activity revolves.

Thus, a marketer who understands the behavior of the consumers and plan his

marketing strategies to suit the needs and aspirations of the target market will

definitely have an advantage over his competitors.