Parameter

1.       Mission, Vision of the company

2.       Corporate Governance Structure of the Company
3.       Major events which has shaped the firm over the period of time.
4.       Current performance
5.       Strategic Alliances, Strategic Problem they have?
6.       Value Chain of the Industry – Primary & Secondary
7.       Marketing
8.       Key Success Factors
9.       Competitive advantage (Managerial/ Operational/ Financial/Technology)
10.   Brand power
11.   Cost structure
12.   Product portfolio
13.   Technical mastery
14.   Employee skills required
15.   Company Structure & Culture
16.   Job Profiles in the company
Remarks

Good
Good
Good
Missing
Good. Check if any allainces are specultated to take place in the coming days.
Missing
SWOT has been done well
Good
Missing
Can be elaborated further. Try finding interesting stories revolving around gsk
Missing.
Segregate between presciption and OTC
Average
None of the points has any mention of the skill required. You will find the required skills in the presentation gsk sent pgp2 whi
Analysis of various ratios is good. But the culture is missing. Frankly, it is very difficult to get the culture from a secondary sour
Missing. You can easily get it in the mail sent by pcom to pgp1 for the summers and pgp2 for the finals.
Parameter

1.       About the Industry & Sub parts of the Industry

2.       Growth drivers & Growth inhibitors
3.       Sector Risk Factors 
4.       Macroeconomic Factors which affect the Industry
5.       Performance metrics of the Industry
6.       Various Business Models in the Industry
7.       Recent Developments in the Industry
8.       Porters Five forces Structure for the Industry
9.        Major Govt. Policies for the industry.
10.   Major Cost heads for the Industry 
11.   Major players in the Industry
12.   Major Growth Strategies adopted by the companies in the Industry
13.   Financial Analysis of the Industry (CMIE – data) –Prepare a Table , Financial Ratios and the reason for the financial ratios (
Remarks

Good
Try searching for some non-obvious ones by talking to people who work in the sector
Indian context missing
Good
Good
Good
Good
Good
Good
Elaborate if possible
Good
Good
If possible , draw conclusions from the table