Professional Documents
Culture Documents
http://www.team-bhp.com/forum/indian-car-scene/
ing such from Maruti), Implementation of Bharat Stage 4 and 5 (Emission Norms)
1. Mission, Vision of the company
2. Corporate Governance Structure of the Company
3. Major events which has shaped the firm over the period of time.
4. Current performance
5. Strategic Alliances, Strategic Problem they have?
6. Value Chain of the Industry – Primary & Secondary
7. Marketing
8. Key Success Factors
9. Competitive advantage (Managerial/ Operational/ Financial/Technology)
10. Brand power
11. Cost structure
12. Product portfolio
13. Technical mastery
14. Employee skills required
15. Company Structure & Culture
16. Job Profiles in the company
They don’t ask these in interview anymore
Launch of Swift-the gamechanger, dzire,ertiga on same platforms- Sub-4 meter car tax benefits used effectively with dzire etc
Segment wise market share would help. Would enable one to identify gaps in the market
Suzuki, design partner aborad etc, COLLABORATION with fiat for multi-jet diesel engines?why?
Good Enough
Leading Television ads--Which? Provide link eg.. Ghar aagaya Hindustan(India comes home in a maruti Suzuki(https://www.yo
Expand True Value more- they were the segment leaders in organized used car market followed by Mahindra First choice
CHECK your STP again ( they are not present in D and C segment sedans ( kizashi was a market dud? Why?
Current postioning and why such brand equity among low cost car buyers? SWIFt the gamechanger for maruti-Why?,
Good Enough
Good Enough
NA
Exxpand- Sales and distribution ? How skills you accuried here would help in Maruti
Good Enough
Skill set required- seek proper Job Description from Placecomm( I think they will share with all you guys in sometime)
http://www.marutisuzukimotorsport.com/ (Road Shows- Raide de Himalaya- Maruti's Answer to Mahindra adventure(http://
I will repe Supplier relationhsip as competitive advantage -they developed clusters of suppliers around gurgaon region eg Asa
o Mahindra adventure(http://mahindraadventure.com/)
around gurgaon region eg Asahi Glass etc