Tom Miles

Portfolio 2020
SITE Hospitality
Creative Director

Creative direction and graphic design for hospitality

consultancy
 HOLIDAY INN AUCKLAND SEPT 2019

HOLIDAY INN AUCKLAND

HOLIDAY INN AUCKLAND CONCEPT DIRECTION SEPT 2019

NAME GENERATION
Name ideas for the restaurant inspired by the concept
and location
• Arona Grill
• Bistro Pacifico • Taupo (“Volcano” in Maori)
• Pacific Tavern • Clay
• Many Island Grill (“Poly - Nesia” = “Many - Island”) • Nativ
• Whare Kai Grill (“Whare Kai” = Maori word for dining hall) • HALEKI (letters of the maori language)
• Manukau Country Club “Manukau” = the local harbour • 128 Kilometres (No part of the country is more than 128km from the sea)
• Manukau Social • One Twenty 8
• The Pacific Terrace • Kai Bistro
• Palm Terrace • Rock & Wood
• Kai Restaurant (meaning is fire and water in different cultures) • Wild Grill
• Aata (“Stone” or “Bear” in Maori) • Kai Collective
• Arona Restaurant (means “Colourful”) • Lava & Co

SITE HOSPITALITY: CONFIDENTIAL 9

HOLIDAY INN AUCKLAND CONCEPT DIRECTION SEPT 2019

KEY FEATURES

– Communal Firepit – Lava Rock Grill – Family Style Cooking – Healthy Kid’s Menu
• NZ Trivia time • Feature lava rock grill that will be the focal • Large cuts of meat & vegetables • Family-friendly
• A place to gather in the cooler months point of the kitchen • Great for groups • Steers away from traditional bland food
• Happy hour rituals • Smoked flavours in protein and whole • Perfect for game night • Acknowledges the taste palette of children
• Breathes life into the courtyard vegetables • Solo diners • Inclusive dining experience

SITE HOSPITALITY: CONFIDENTIAL 12

HOLIDAY INN AUCKLAND CONCEPT DIRECTION SEPT 2019

UNIFORM DIRECTION

- White oxford shirt

- Canvas aprons in earthy

shades with leather straps
and brass details

- Black slim-fit jeans

- Plain white sneakers

SITE HOSPITALITY: CONFIDENTIAL 21

HOLIDAY INN AUCKLAND CONCEPT DIRECTION SEPT 2019

FOOD MENU DIRECTION

*Pricing is indicative only

ALL DAY

Vegetables Kids Sweet

Harvest salad, goddess dressing 9 Cos leaves, anchovy, parmesan Pork sausage, green, roasted Passionfruit & feijoa pavlova 12
dressing 11 potatoes 12

French fries, aioli 9 Salted caramel & chocolate tart,

Roasted kumara, pine nut butter 8 Angel hair linguine, butter, mascarpone cream 11
spinach, herbs 10
Duck fat potato skins, garlic &
rosemary 7 Pineapple & ginger upside-down
Burnt pumpkin, yoghurt, nuts 9 cake, honeycomb syrup 13
Grilled market fish, cauliflower,
leaves 12
BBQ corn, paprika butter, Charred broccoli, pickled onions 9 Fig, honey & thyme fritters,
parmesan 7 whipped cream 16
Organic chicken schnitzel,
rocket, lemon 13
Roasted baby carrots, almonds,
honey 8

SITE HOSPITALITY: CONFIDENTIAL 26

HOLIDAY INN AUCKLAND CONCEPT DIRECTION SEPT 2019

BEVERAGE PHILOSOPHY

- A focus on local natural

ingredients

- All day health focus

- New Zealand natural herbal

teas

- New Zealand wine at

approachable pricing

- Local Auckland Craft beer

list, along with international
favourites

SITE HOSPITALITY: CONFIDENTIAL 27

HOLIDAY INN AUCKLAND CONCEPT DIRECTION SEPT 2019

STYLING:
BAR OUTDOOR

- Patterned pillows combined

with cane pieces

- Retro umbrellas with tassells

or unusual trimmings

- Tropical oasis fixed planter

walls

- Combination of day lounge

sofas, cane armchairs, and
metal bistro chairs

SITE HOSPITALITY: CONFIDENTIAL 44

HOLIDAY INN AUCKLAND CONCEPT DIRECTION SEPT 2019

LOOK & FEEL:

BAR TREATMENT

– Two-tiered bar with slatted

bulkheads above

- High bar stools at counter to

watch cocktail making

- Patterned tiles

- Soft toned bar treatment

- Pops of personality come

through produce and syrups /
spirits on display

- Hanging drop lamps

- Potted trees and plants to

create a sense of arrival
seperate from lobby

SITE HOSPITALITY: CONFIDENTIAL 39

Crafty’s Sports Bar
Graphic Designer

Graphic Design for SITE’s in-house brand

 BAR SNACKS BURGERS
½ kg Crispy Chicken wings (gf) 12 Add French fries + 4 | Vegetarian? Shroom it!
Alabama white barbecue sauce + 2
AUSTIN TOFU BURGER
Buffalo style w blue cheese sauce + 4
Buttermilk fried tofu, american cheddar, lettuce, pickles, chipotle
Snapper Ceviche, tostadas, lime, pickled celery, jalapeno, 13
aioli, on a milk bun (v)
tomato, corn (gf) 19
Mexican spiced falafels, jalapeno hummus, rocket, tostadas, FRIED CHICKEN BURGER
pickles (vg, gf) 12 Buttermilk fried chicken breast, american cheddar, sour apple slaw,
Crispy cauliflower, chipotle mayo (v, gf), sriracha aioli, on a milk bun 13.5
14.5
Haloumi chips, chipotle sweet chilli sauce (v, gf) 14.5 CHEESEBURGER
Southern fried chicken tenders with ranch & buffalo sauce 14 Beef pattie, double cheese, pickles, onion, special sauce, on a milk
Salt & pepper calamari with jalapeno tartare and lime 17 bun 14

CRAFTY BURGER
Beef pattie, bacon, american cheddar, pickles, lettuce, special sauce
NACHOS on a milk bun 16.5

With tomato and black bean, mozzarella, guacamole, sour cream,

pico de gallo, soft herbs 16 Fried chicken + 5 Fried egg + 3

CRAFTY’S FOOD MENU Chilli con carne + 4 ADD Beef patty + 5

Bacon + 3
Dipping gravy + 3
American cheddar + 3

ONS: Grilled haloumi + 3 Lettuce bun + 2

Avocado + 4 Pickled jalepenos + 1
FREE RANG
D E
IE C
R
F 3 Piece 14
SALADS

H
Half Chook (5) 19

IC
K
IL

KE
Flip the Bird (10) 30
RAINBOW: Raw slaw, kale, roast peppers, jalapenos, cherry
BUTTERM

Party Pack (17) 50 tomato, charred pineapple, radish, sweet potato crisps, sweet corn,

N P
coriander, lime vinaigrette (vg, gf) 16.5
MAKE IT SAUCY $3
GREEN: Rocket, pecans, green apple, kale, roast peppers, radish,

IECES
Crafty’s Hot Sauce, Cranberry BBQ, Buffalo, Spicy Korean, Ranch
avocado, raspberry vinaigarette (vg, gf) 16.5
ADD A SMALL SIDE (2 FOR $7)
Fries 4 ASIAN: Brown rice, quinoa, soft herbs, edamame beans, avocado,
rocket, cherry tomato, radish, ginger miso dressing (vg, gf) 16.5
Mash & Gravy 4
CO

Mac’n’cheese 5 D
EN
Pickled Apple Slaw 4
AT

Grilled prawns + 9
D Tossed Salad 4
ADD Grilled haloumi + 5
L
E

S&P calamari + 7
B

IN Steamed Greens 4 Red miso-glazed eggplant + 5

OU I CE ONS:
Grilled chicken + 5
Falafels + 5
R SECRET SP Avocado + 4

PIZZAS MAINS

GARLIC PIZZA BREAD 12 CRAFTY’S HOUSEMADE CHICKEN SCHNITZEL

GARLIC & MOZZARE LLA French fries, pickled apple slaw, choice of sauce 22

Mozzarella, garlic, herbs (v) 15 BEER BATTERED BARRAMUNDI

ANTIPASTO French fries, jalapeno tartare, caramelised lemon 23
Red pizza sauce base, mozzarella, mushroom, olive, artichoke, zucchini,
basil, salsa verde aioli swirl (v) 18 250G CHICKEN BREAST
WISEGUY French fries, salad, choice of sauce (gf) 23
Red pizza sauce base with mozzarella, ham, sausage, mushroom,
olive, chilli flakes, salsa verde aioli swirl
GRILLED PORTOBELLO MUSHROOMS
19
French fries, salad, choice of sauce (vg) 21
PEPPERON I
Red pizza sauce base with mozzarella cheese and pepperoni 20 LOADED CHICKEN PARMY
MAC’N’CH EESE Pizza sauce, mozzarella, ham, spag bol, parmesan, French fries 24
Creamy sauce base with mozzarella, buffalo swirl, crunchy bits (v) 20 GRILLED MARKET FISH
BUFFALO CHICKEN & BACON 31
French fries, salad, caramelised lemon
Barbecue sauce base with mozzarella, buffalo chicken breast,
streaky bacon, ranch sauce swirl, shallots 21.5
MEATLOV ERS
Barbecue sauce base with mozzarella, pepperoni, ham, beef sausage, SIDES
bacon, chicken breast, ranch swirl, shallots 22
SPICED PUMPKIN BASKET OF FRENCH FRIES 9
Creamy sauce base, mozzarella, roast pumpkin, goats curd, rocket MASH & GRAVY 8
20
MARINARA MAC’N’CHEESE 10
Creamy sauce base with mozzarella, market fish, shrimp, calamari, PICKLED APPLE SLAW 8
mussels, salsa verde aioli 24 8
TOSSED SALAD
BUTTERED BEANS 8

STEAK FRITES
All served with French fries, tossed salad and sauce S W E E T P I E O ’ T H E D AY
250G BLACK ANGUS RUMP (Riverina, NSW) 24 Please ask your server for the daily bake
300G GRAIN FED SIRLOIN (Casino, NSW) 29 Served with cream. Add ice cream + 3
250G GRAIN FED EYE FILLET (Kingaroy, QLD) 34
Surf & Turf it: Add succulent prawns in a white wine cream sauce + 9
Add sauce + 3: Menu items may contain or come into contact with wheat/gluten, dairy, nuts, fish, shellfish, and soy.
A 10% surcharge applies on public holidays
Port & green peppercorn (vg) / Caramelised onion gravy (vg) / Porcini
mushroom (v) / Chicken gravy (gf) / Garlic, cream & chardonnay (v, gf)
CRAFTYS_AU CRAFTYS SPORTS BAR CRAFTYS.COM.AU
 free
entry
free
entry

come see our NORTH GC’S

LIVE DUELLING PIANOS ONLY DESTINATION
FOR
EVERY FRIDAY! LIVE DUELLING PIANOS!

join the fun every friday 7-11pm

from 8th november til the end of the year join the fun from 7-11pm

a high energy piano show where the audience is just

as much a part of the show as the performers! every friday night
07 5528 9974 - events@craftys.com.au 07 5528 9974 events@craftys.com.au
 free
entry

NORTH GC’S
ONLY DESTINATION
FOR
LIVE DUELLING PIANOS
EVERY FRIDAY!
join the fun every friday 7-11pm
from 8th november til the end of the year

a high energy piano show where the audience is just

as much a part of the show as the performers!
07 5528 9974 - events@craftys.com.au
c r a f t y ‘s

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cr

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ft k
k i ds
a

SCHOOL HOLIDAY ACTIVITIES
KIDS EAT FREE MONDAY – FRIDAY LUNCH*
WIN A FREE MEAL ON THE CORNHOLE PITCH**
FREE PING PONG, ARCADE GAMES AND MORE!
y’s
SCHOOL HOLIDAY ACTIVITIES
KIDS EAT FREE MONDAY – FRIDAY LUNCH*
WIN A FREE MEAL ON THE CORNHOLE PITCH**
FREE PING PONG, ARCADE GAMES AND MORE!

*UP TO TWO FREE KID’S MEALS PER ONE FULL PAYING ADULT *ONE KID’S MEAL PER ONE FULL PAYING ADULT. NOT AVAILABLE ON PUBLIC HOLIDAYS.
**CORNHOLE COMPETITION WITH PARENTS PURCHASING LUNCH **CORNHOLE COMPETITION WITH PARENTS PURCHASING LUNCH
 c
r a f t y ’

s
ALL
D
FUN & EVER AY
!
GAMES DAY! Y

kid’s corner
SCHOOL HOLIDAY ACTIVITIES
KIDS EAT FREE DINNER MONDAY – FRIDAY 4:30-5:30PM*
FREE PING PONG, ARCADE GAMES AND MORE!

*ONE KID’S (12 YEARS AND UNDER) MEAL IS FREE PER EACH ADULT’S MAIN MEAL. NOT AVAILABLE ON PUBLIC HOLIDAYS.
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