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There has been quite a rise in the population of the youth community in India. These
millenials are known to be very dependant on smartphones . The number of
individuals owning a smartphones in both rural and urban area has increased
significantly in the recent years and India is currently known to be the world’s second
largest smartphone market .For that reason , Samsung could make use of this
oppurtunity to enhance its smartphone sales by focusing on building more sales outlet
in India . Furthermore , in the 2012 Olympics held in London , Samsung was the
Official Partner for India. Therefore , the Samsung brand recognition can be boosted
thus juicing up the number of sales. (Rai, 2016)
References
Capistrano, J., 2016. XENLife. [Online]
Available at: https://xenlife.com.au/are-we-being-too-dependent-on-technology/
[Accessed 4 November 2017].
Rai, S., 2016. Bloomberg Technology. [Online]
Available at: https://www.bloomberg.com/news/articles/2016-11-21/india-seeks-
manufacturing-jobs-as-smartphone-market-takes-off
[Accessed 1 November 2017].