Evidencia 2: Taller “Market Projection”

Ángel David Reuter Piragauta

Noviembre 2019.

Servicio Nacional de Aprendizaje.

Negociación Internacional.
Fase de Análisis.
 EIGHT STEPS TO DEVELOPING A SIMPLE MARKETING PLAN

Marketing plan is a strategic Marketing plan is a set of

document outlining the orderly actions aimed at
actions/steps you propose to MARKETING PLAN achieving specific
take to achieve your objective(s) within a given
marketing objectives timeframe

HOW DO IT?

Collect, anallyze and

organize or follow these
eight steps

Consider your product

Clear, measurable distribution plan
1: State your 5: Define place
objectives and no more and determine the best type
marketing objectives (distribution strategy)
than two of packaging
 2: Identify Write an objective description
of your audience and
demographics of
concentrate on them
your target market
Select a set of competitors
3 Identify your
and identify their
competition
strengths and weaknesses
it is important that you
4: Describe your give your customers a
product/service reason to buy your product
And to remain loyal
Social media is one of the
most costeffective means of 6: Choose your
promoting your business promotion strategy
your price should be based
7: Develop a pricing
on the prevailing
market prices and your costs strategy
Estimate how much it will cost for any
marketing strategy you propose in your 8: Create a marketing
marketing budget
plan and stick to your budget