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  • IKEA Marketing and Sales

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    IKEA uses an integrated marketing approach including advertising, promotions, events, public relations and direct marketing across multiple channels like stores, catalogs, websites and apps. The furniture company relies heavily on its catalogs for marketing and sales, printing over 200 million catalogs globally each year. Starting in 2018, IKEA shifted its marketing focus from entire rooms to highlighting individual product innovations. Online sales are also important, with the Ikea website receiving 2.5 billion visits in 2018, and the paper-based catalog remains a notable source of value in IKEA's marketing and sales strategy.

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    IKEA uses an integrated marketing approach including advertising, promotions, events, public relations and direct marketing across multiple channels like stores, catalogs, websites and apps. The furniture company relies heavily on its catalogs for marketing and sales, printing over 200 million catalogs globally each year. Starting in 2018, IKEA shifted its marketing focus from entire rooms to highlighting individual product innovations. Online sales are also important, with the Ikea website receiving 2.5 billion visits in 2018, and the paper-based catalog remains a notable source of value in IKEA's marketing and sales strategy.

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    14 views1 page

    IKEA Marketing and Sales

    Uploaded by

    j
    IKEA uses an integrated marketing approach including advertising, promotions, events, public relations and direct marketing across multiple channels like stores, catalogs, websites and apps. The furniture company relies heavily on its catalogs for marketing and sales, printing over 200 million catalogs globally each year. Starting in 2018, IKEA shifted its marketing focus from entire rooms to highlighting individual product innovations. Online sales are also important, with the Ikea website receiving 2.5 billion visits in 2018, and the paper-based catalog remains a notable source of value in IKEA's marketing and sales strategy.

    Copyright:

    © All Rights Reserved
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    IKEA Marketing and Sales

    The home improvement and furnishing chain uses print and media advertising,
    sales promotion, events and experiences, public relations and direct marketing
    techniques in an integrated manner. IKEA is a multichannel retailer and
    integrates selling through stores, cataloguess, website and app.  The furniture
    giant relies in its catalogues extensively for marketing and sales and more than
    200 million catalogues are printed each year globally.  Starting from 2018, the
    company has changed its focus from rooms to product innovation from
    marketing point of view.
    Online sales channel is also extensively utilized by the company and ikea.com
    website attracted 2.5 billion visits in FY2018. An effective utilization of
    traditional, paper-based IKEA catalogue is the most noteworthy source of value
    creation in IKEA’s marketing and sales.

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