1. 1.

Evaluating messages and/or images

2. 2. 2 Learning Outcomes 1. Evaluate multimodal texts critically to enhance receptive
(listening, reading, viewing) skills 2. Convey ideas through oral, audio-visual, and/or web-
based presentations for different target audiences in local and global setting using
appropriate registers 3. Adopt awareness of audience and context in presenting ideas
3. 3. Lesson 4 outline: A. Linguistic Landscapes B. Geosemiotics C. Kinds of Signs D. Online
Landscapes 3
4. 14. 14
5. 15. c. kinds of signs 15
6. 16. 4 kinds of signs 1. Regulatory - if it indicates authority and is official or legal prohibitions
Examples: 16
7. 17. 2. Infrastructural - if it labels things or directs for the maintenance of a building or any
infrastructure Examples: 17
8. 18. 3. Commercial - advertises of promotes a product, an event, or a service in commerce
Examples: 18
9. 19. 4. Transgressive - if it violates (intentionally or accidentally)the conventional semiotics or
is in wrong place Examples: 19
10. 20. What is a graffiti? Graffiti is an unsanctioned urban text (Carrington, 2009; in Mooney &
Evans, 2015). It conveys power and control to the person or group behind the production of
graffiti. It is a way for disempowered people to make a visible mark, to disrupt the landscape
that is increasingly occupied by the increasingly powerful. 20
11. 21. d. online landscapes 21
12. 22. netizen ✘ These are people who go online. The term netizen is an abstraction of the
words internet and citizen. ✘ Netizens are metaphorically considered as the citizens of the
virtual world. 22
13. 23. Examples of online landscapes A. YouTube - is an American video-sharing platform
headquartered in San Bruno, California, USA. 23
24. B. Twitter - is an American microblogging and social networking service on which users post