2/11/2020 Quiz 2: Attempt review

Dashboard / My courses / BL-BAMM-6007-LEC-1933T / Week 3 & 4 / Quiz 2

Started on Tuesday, 11 February 2020, 11:30 PM

State Finished
Completed on Tuesday, 11 February 2020, 11:35 PM
Time taken 4 mins 7 secs
Grade 5.00 out of 5.00 (100%)

Question 1 A
Correct
digital marketing plan
Mark 1.00 out of
1.00   is a document sharing the details for all the planning for your digital marketing campaigns or actions.

Question 2
Electronic commerce
Correct
 is often thought to simply refer to buying and selling using the Internet; people immediately think of
Mark 1.00 out of
1.00 consumer retail purchases from companies such as Amazon.

Question 3 The terms e-commerce and e-business are often used in a similar context to Internet marketing
Correct

Mark 1.00 out of Select one:

1.00
True 

False

Question 4 Models for the development of different levels of Internet marketing services
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1.00 Answer: Stage models 

Question 5 According to him, a traditional marketing plan serves: “to document how the organization’s strategic objectives
Correct will be achieved through specific marketing strategies and tactics, with the customer as the starting point. It is
Mark 1.00 out of also linked to the plans of other departments within the organization.”
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Answer: Philip Kotler 

◄ A Step-By-Step Guide to Structuring a

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Digital Marketing Plan

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