Swot Analysis of Reliance Fresh

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Swot Analysis of Reliance Fresh

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Jeetin Kumar

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SWOT ANALYSIS OF RELIANCE FRESH

STRENGTHS WEAKNESSES

• The brand name “Reliance” • Variation in price of products

As compared to other stores
• Strong financial backup • Fruits and vegetables are not
fresh always.
• It has a strong network in • More time in billing
villages for vegetables and (Displayed promotion not
fruits accepted by electronic point
of sale)
• First mover advantage

OPPORTUNITIES THREATS

• Fastest growing format • Social issues

• Rural retailing • New entrants and local
• E retailing retailer

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