Prepare a SWOT analysis of the product you want to introduce in the market.

Crave dough J.CO donut Dunkin’ donuts

Strength •Affordable •Quality donuts •Lower price
price Innovative with than competitor
•Great brand their product line •Good coffee at
recognition •Change donut good value
•High quality every 2 hours

Weakness •We don’t offer •Lack of •Lack low

delivery promotion to calories options
outside the develop more •Lack of
poblacion loyal marketing effort
•Low price of •No online •Location not
competitors ordering suitable
•Lack of capital •Expensive
product

Opportunitie •Solid business •Farther •Online sale

s location expansion for •Menu
•Trendy new location diversification
product •Wide range
•Improve product
variety •Offer attractive
•Expansion promotion

Threats •Supply chain •Number of •Number of

challenges competitor Competitor
•People prefer •Changing taste •Unhealthy
delivery of customer lifestyle
•Intense •Equipment
competition breakdown
•Increasing
cost

Submitted by : Joerghen Ann Padua