Television advertisement with Aura group

Executive summary

We have contacted Aura Group, a renowned advertising agency. We asked them about the
prospects of doing a big advertising campaign on television. We would double our sales.
Statistics show that all their campaigns have been really successful.

Introduction

The aim of this report is to show:

 The prospect of increase in the sales

 The public that could reach
 The advantages of choosing this agency
 Recommendations for action

Findings

1) Aura Group is a company that has been working in the advertisement area for over
fifty years. They have shown us some sales statistics of their clients. Since their
advertising campaign with Aura group, their sales increased. In some cases, they even
doubled their sales numbers.
2) Market research shows that there is a large group of people interested in our
products. That means that if we do a massive campaign on television working with
Aura Group, we will be able to reach that public, catch their attention and turn them
into possible future clients.
3) They told us how they usually work. They offer totally personalized services,
developing creative concepts designed specifically for the market and customer needs.
Additionally, they advise on market penetration strategies. As we are interested in
television advertising, they can help us to choose the best channels, programs and the
most appropriate geographical areas to broadcast our product advertisement.

Conclusion

Clearly, Aura Group might cause some big improvements on our company. They have shown
us why they are the most suitable for creating a television commercial and expand our market.
Based on the statistics, this campaign should be seen as an opportunity not to be missed.

Recommendation

We should arrange a meeting as soon as possible so we have enough time to define all the
details in order to not postpone the campaign for much later.

Sabrina Miranda
Research and Development Director
16 July 2020