As summarize, Dettol attract many consumer in India.

Most of respondent prefer Dettol as

their hygiene product to stay clean, fresh and healthy. Antiseptic product has the highest
respondent compared to other product such as beauty soap, aryuvedic soap and others. People
can easily find Dettol in market since the distribution of Dettol is satisfied. Consumer also
recommend themselves to skin care type for Dettol soap which packed with pink cover. As
among MICET student, they also prefer Dettol as they daily soap which get the percentage of
53.33%. As for Dettol company improvement, they should lower their price since their
product price is more expensive than other product. They should also offer baby antiseptic
soap as well as beauty soap. Next, Dettol should produce some fragrances soap and also soap
which is specialized for men since men get dirty easily than women. As fro Market size and
growth, the bar soap market in India cost Rs 6550 Croses. The market majorized by beauty
players, 52%, health platform constitutes approximately 23% of the total market. Plus, the
market share of Dettol rose from 6.4 per cent in June 2008 to 8.1 per cent in June 2009. In the
nutshell, the overall soap market is climbing by 10% while the antibacterial segment is
growing by 7%. Thus, there is a lot of potential in the market for growth and additiona; brand
penetration and brand building in future.

Dettol is owned by Reckitt Beckinser and previously owned by SSL International. It is

introduced before 1936 in United States. This brand is one of the hygiene product brand. It
has been used after surgery as an antiseptic at first. This brand is launched over 80 years ago,
Dettol helps to safeguard the health of families around the world through good hygiene in its
product content. This product focused on to do more and backed by our expertise in killing
germs, Dettol products are designed to help protect family from harmful germs that can cause
illness.