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QQ 604.80 529.00 1.14 1.74 1,307.86 Household & Personal Products Standard
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© 2013 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information contained
herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is prohibited without
written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869.
Morningstar Equity Analyst Report |Page 2 of 7
QQ 604.80 529.00 1.14 1.74 1,307.86 Household & Personal Products Standard
Close Competitors Currency (Mil) Market Cap TTM Sales Operating Margin TTM/PE companies in India have such a wide reach. HUL enjoys
Godrej Consumer Products Ltd. 532424 INR 289,601 67,391 13.17 36.23 high returns on invested capital, or ROIC, well above its
10.8% estimated cost of capital, supporting our contention
Procter & Gamble Co PG USD 224,145 84,633 17.35 20.79
that HUL has a narrow economic moat. HUL does not,
Marico Ltd. 531642 INR 136,122 47,086 12.70 31.75
however, enjoy a wide economic moat, because of the
Unilever NV UN USD 121,842 68,845 14.50 17.79
intense competitive pressures it faces from both local and
introductions in the tea category. global players, especially in the key soap and detergent
categories.
Despite revenue growth grossly missing our full-year
target of 15%, we continue to hold our positive outlook Valuation
on the firm's long term prospects. With the help of its 10 May 2013
stable of iconic brands that span all price points, and cater We're increasing Hindustan Unilever's fair value estimate
to every budget, we believe the firm will be able to to INR 529 per share from INR 487, which implies a forward
maintain a leading position in the growing Indian price/adjusted earnings ratio of 34 times, an enterprise
consumer market. As such, we hold our narrow economic value/adjusted EBITDA ratio of 24 times, and a free cash
moat and stable moat trend ratings unchanged. However, flow yield of 3.2%. Our new fair value estimate reflects
we're putting our fair under estimate for HUL's shares our belief that HUL has the potential to achieve
under review while we revise both our cash flow model incremental margin expansion, which we project to reach
We believe that as the assumptions, and our fair value estimate, upward. 15.5% by fiscal 2018, up from adjusted margins of 14.9%
consumer landscape in India in fiscal 2013 and 15.1% in our previous forecast. Our
On the margin front, lower commodity prices boosted updated model assumptions incorporate Hindustan
evolves, HUL will continue to gross margins to 49.3% compared to 47.8% in the first Unilever's fiscal 2013 operating results, as well as the
be at the helm of new product half of fiscal 2013. Furthermore, HUL was able to push its announcement that Unilever intends to increase its stake
operating margins higher by 30 basis points, to 14.9%, to 75% from 52.5%.
development. despite higher advertising spends at 13.4% of sales --
compared to 12.2% in 2013 -- to support new product We haven’t made material changes to our forecast for
launches and combat competition. We believe these sales. We anticipate average top-line growth of 18.9%
brand investments are crucial to maintaining HUL's share (mostly reflecting pronounced volume growth combined
of the burgeoning Indian market as more and more global with modest price increases), reflecting our belief that the
competitors look to gain a foothold. New product firm’s recently launched premium products will continue
introductions and innovations, especially in the personal winning with consumers.
products category, will allow it to charge a premium to its
competitors, and drive margins further upwards, in our Risk
opinion. 10 May 2013
Hindustan Unilever faces two strong headwinds. First,
Economic Moat volatile commodity costs can hinder margin expansion.
10 May 2013 Secondly, it is critical that the company continues to invest
We have assigned Hindustan Unilever a narrow economic in advertising to maintain customer mind share. Lastly, if
moat rating, thanks to its portfolio of iconic brands and consumer spending softens as a result of macroeconomic
wide retail distribution network. HUL was one of India's factors, there is a risk that consumers may not trade up to
first consumer products companies, initiating its business the premium products being offered by the company. The
presence there in 1931. HUL's brands continue to hold company also enjoys two central advantages of having a
leading market share in 75% of its products, maintaining global consumer behemoth as its parent to drive strategic
the number-one spot in its home care and personal direction, and possessing a portfolio of brands in each
products segments. Nine of the company's brands each segment that covers low-to-premium price points. These
drive more than INR 10 billion in turnover in a year and advantages will become even more relevant as Unilever
another five generate turnover in excess of INR 5 billion focuses more on India with its higher equity stake. Overall,
each. HUL’s distribution network reaches over 2 million we assign the company a medium uncertainty rating,
outlets of the total 6.5 million retail outlets in India. Few owing to its low operating leverage and relatively stable
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© 2013 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information contained
herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is prohibited without
written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869.
Morningstar Equity Analyst Report |Page 3 of 7
QQ 604.80 529.00 1.14 1.74 1,307.86 Household & Personal Products Standard
Management
Suruchi Jain 18 January 2013
Nitin Paranjpe assumed the position as HUL's managing
director and CEO in April 2008. Paranjpe began his career
at HUL in 1987, serving in various roles in both the home
and personal care divisions during his tenure. We believe
he understands the business challenges of the Indian
consumer market and will serve the company and its
shareholders well.
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© 2013 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information contained
herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is prohibited without
written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869.
Morningstar Equity Analyst Report |Page 4 of 7
QQ 604.80 529.00 1.14 1.74 1,307.86 Household & Personal Products Standard
year), as two of its largest segments (soaps and During first-half fiscal 2014, Hindustan Unilever’s (HUL)
detergents and personal care which, in aggregate, earnings grew 13%, as lower commodity costs boosted
account for 78% of sales) were constrained by competitive margins, despite near-term volume pressures. HUL's top
pressures, price deflation, and a challenging line was up a disappointing 8% over the prior-year's
macroeconomic landscape. Soaps and detergents (up 8%, comparable period, as high inflation and increased
50% of total sales) witnessed commodity cost deflation, competition hindered growth of its largest segments.
which it passed along to consumers in the form of lower Soaps and detergents (50% of sales), and personal
prices, resulting in primarily volume-led growth; while products (28% of sales), both grew revenue at 7% each.
personal products' (up 2%, 28% of sales) growth was The relatively smaller, beverage segment (12% of sales),
dented by intense competitive pressures, as global grew faster, by 12%, supported by new product
consumer product firms seek emerging market expansion. introductions in the tea category.
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© 2013 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information contained
herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is prohibited without
written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869.
Quantitative Equity Report | Release Date: 30 October 2013 | Reporting Currency: INR | Trading Currency: INR Page
Page 5 of1 7of 1
Hindustan Unilever Ltd. is a fast moving consumer goods Price Versus Quantitative Fair Value
company involved in Home & Personal Care Products and 2009 2010 2011 2012 2013 2014
Foods & Beverages. Its operating segments are Soaps and Sales/Share
Detergents, Personal Products, Beverages, Packaged foods Forecast Range
800 Forcasted Price
and others.
Dividend
640 Split
Quantitative Scores Scores
All Rel Sector Rel Country Momentum: —
Quantitative Moat Narrow 98 97 99 480 Standard Deviation: 23.51
Valuation Overvalued 14 17 7 Quantitative Fair Value Estimate
Quantitative Uncertainty Medium 96 93 99 320
Financial Health Moderate 63 58 84 Total Return 432.25 52-Wk 725.00
160
500696 201.80 5-Yr 725.00
IND s
Profitability
20
116.8 89.4 85.0 86.9 119.1 119.1 Return on Equity %
0
28.9 23.5 22.8 25.6 33.1 33.1 Return on Assets %
2006 2007 2008 2009 2010 2011 2012 2013
12.2 11.9 11.7 11.9 14.7 14.7 Net Margin %
2.37 1.97 1.96 2.15 2.25 2.25 Asset Turnover
4.0 3.6 3.8 3.1 4.3 — Financial Leverage
Financial Health Sector Country
Current 5-Yr Avg Median Median 44.8 50.7 47.2 43.8 47.6 47.6 Gross Margin %
Distance to Default 0.7 — 0.6 0.5 14.9 15.1 13.9 14.1 17.0 17.0 Operating Margin %
Solvency Score — — 499.0 559.0 4,341 108 27 — — — Long-Term Debt
Assets/Equity — 3.6 1.8 2.3 21,453 26,794 27,239 36,994 26,740 — Total Equity
Long-Term Debt/Equity — 0.1 0.2 0.3 9.6 7.9 8.0 9.5 10.5 10.5 Fixed Asset Turns
Growth Per Share Annual Revenue & EPS Revenue Growth Year On Year %
1-Year 3-Year 5-Year 10-Year Revenue (Bil) Jun Sep Dec Mar Total
19.0
Revenue % 16.7 13.3 12.5 9.8 2013 — — — — 258.1
Operating Income % 30.5 17.1 15.4 2.4 2012 — — — — 234.4 10.1
8.7
Earnings % 41.0 21.2 14.3 9.4 2011 — — — — 196.9
Dividends % 21.4 6.7 — — 2010 — — — — 181.1
Book Value % -23.9 0.2 11.6 — Earnings Per Share
Stock Total Return % 14.1 29.4 25.5 13.9 2013 — — — — 17.55
2012 — — — — 12.91
-11.7
2011 — — — — 10.52
2005 2006 2007 2008 2009 2010 2011 2012 2013
2010 — — — — 9.87
©2013 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information ®
contained herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution
is prohibited without written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869. ß
Morningstar
Morningstar Equity
Equity Analyst
Analyst Report
Report |Page 6 of 7
Fundamental Analysis ward the firm’s cost of capital more quickly than compa-
At Morningstar, we believe buying shares of superior nies with moats will. We have identified five sources of
businesses at a discount and allowing them to com- economic moats: intangible assets, switching costs,
pound over time is the surest way to create wealth in network effect, cost advantage, and efficient scale.
the stock market. The long-term fundamentals of busi-
nesses, such as cash flow, competition, economic cy- Fair Value Estimate
cles, and stewardship, are our primary focus. Occa- Our analyst-driven fair value estimate is based primari-
sionally, this approach causes our recommendations to ly on Morningstar’s proprietary three-stage discounted
appear out of step with the market, but willingness to cash flow model. We also use a variety of supplemen-
be contrarian is an important source of outperfor- tary fundamental methods to triangulate a company’s
mance and a benefit of Morningstar’s independence. worth, such as sum-of-the-parts, multiples, and yields,
Our analysts conduct primary research to inform our among others. We’re looking well beyond next quarter
views on each firm’s moat, fair value and uncertainty. to determine the cash-generating ability of a company’s
assets because we believe the market price of a securi-
QQQQQ
QQQQ
QQQ
ty will migrate toward the firm’s intrinsic value over
QQ
Q
time. Economic moats are not only an important sorting
Fundamental Economic Fair Value Uncertainty Star mechanism for quality in our framework, but the desig-
Analysis Moat Rating Estimate Assessment Rating
nation also directly contributes to our estimate of a
company’s intrinsic value through sustained excess re-
Economic Moat turns on invested capital.
The economic moat concept is a cornerstone of Morn-
ingstar’s investment philosophy and is used to distin- Uncertainty Rating
guish high-quality companies with sustainable com- The Morningstar Uncertainty Rating demonstrates our
petitive advantages. An economic moat is a structural assessment of a firm’s cash flow predictability, or valu-
feature that allows a firm to sustain excess returns ation risk. From this rating, we determine appropriate
over a long period of time. Without a moat, a compa- margins of safety: The higher the uncertainty, the wider
ny’s profits are more susceptible to competition. Com- the margin of safety around our fair value estimate be-
panies with narrow moats are likely to achieve normal- fore our recommendations are triggered. Our uncertain-
ized excess returns beyond 10 years while wide-moat ty ratings are low, medium, high, very high, and ex-
companies are likely to sustain excess returns beyond treme. With each uncertainty rating is a corresponding
20 years. The longer a firm generates economic profits, set of price/fair value ratios that drive our recommen-
the higher its intrinsic value. We believe lower-quality dations: Lower price/fair value ratios (<1.0) lead to pos-
no-moat companies will see their returns gravitate to- itive recommendations, while higher price/fair value
Economic Moat
C O M PE T I T I V E F O R C E S
© 2013 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information
contained herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is
prohibited without written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869.
Morningstar
Morningstar Equity
Equity Analyst
Analyst Report
Report |Page 7 of 7
ratios (>1.0) lead to negative recommendations. In very Quantitative Economic Moat: The quantitative moat
rare cases, the fair value estimate for a firm is so un- rating is analogous to Morningstar’s analyst-driven
predictable that a margin of safety cannot be properly economic moat rating in that both are meant to de-
estimated. For these firms, we use a rating of extreme. scribe the strength of a firm’s competitive position.
Very high and extreme uncertainty companies tend to
have higher risk and volatility. Financial Health: Financial health is based on Morning-
star’s proprietary Distance to Default calculation.
Credit Rating
The Morningstar Corporate Credit Rating measures the Understanding Differences Between Analyst
ability of a firm to satisfy its debt and debtlike obliga- and Quantitative Valuations
tions. The higher the rating, the less likely we think the If our analyst-driven ratings did not sometimes differ
company is to default on these obligations. from our quantitative ratings, there would be little val-
ue in producing both. Differences occur because our
Quantitatively Driven Valuations quantitative ratings are essentially a highly sophisti-
To complement our analysts’ work, we produce Quanti- cated analysis of the analyst-driven ratings of compa-
tative Ratings for a much larger universe of companies. rable companies. If a company is unique and has few
These ratings are generated by statistical models that comparable companies, the quantitative model will
are meant to divine the relationships between Morn- have more trouble assigning correct ratings, while an
ingstar’s analyst-driven ratings and key financial data analyst will have an easier time recognizing the true
points. Consequently, our quantitative ratings are di- characteristics of the company. On the other hand, the
rectly analogous to our analyst-driven ratings. quantitative models incorporate new data efficiently
and consistently. Empirically, we find quantitative rat-
Quantitative Fair Value Estimate (QFVE): The QFVE is ings and analyst-driven ratings to be equally powerful
analogous to Morningstar’s fair value estimate for predictors of future performance. When the analyst-
stocks. It represents the per-share value of the equity driven rating and the quantitative rating agree, we find
of a company. The QFVE is displayed in the same cur- the ratings to be much more predictive than when they
rency as the company’s last close price. differ. In this way, they provide an excellent second
opinion for each other. When the ratings differ, it may
Valuation: The valuation is based on the ratio of a compa- be wise to follow the analyst’s rating for a truly unique
ny’s quantitative fair value estimate to its last close price. company with its own special situation, and follow the
quantitative rating when a company has several rea-
Quantitative Uncertainty: This rating describes our lev- sonable comparable companies and relevant informa-
el of uncertainty about the accuracy of our quantitative tion is flowing at a rapid pace.
fair value estimate. In this way it is analogous to Morn-
ingstar’s fair value uncertainty ratings.
Uncertainty Rating
Price/Fair Value
2.00
Q
1.75
175%
1.50 155%
QQ
135%
1.25
125% 125%
115%
1.00 105% 110%
95% QQQ
90%
0.75 85%
80% 80%
70%
0.50 60% QQQQ
50%
0.25 QQQQQ
© 2013 Morningstar. All Rights Reserved. Unless otherwise provided in a separate agreement, you may use this report only in the country in which its original distributor is based. Data as originally reported. The information
contained herein is not represented or warranted to be accurate, correct, complete, or timely. This report is for information purposes only, and should not be considered a solicitation to buy or sell any security. Redistribution is
prohibited without written permission. To order reprints, call +1 312-696-6100. To license the research, call +1 312-696-6869.