Managing Business Environment & Its Impact On

Organizational Performance..

Date : 08.08.2020
 Faculty Of Business Administration

BRAC University
Supervised By

Dr. Dewan Niamul Karim

Associate Professor & Adjunct Faculty

BRAC Business School

BRAC University

66 Mohakhali, Dhaka-1212

Submitted By

Group No - 1
Name ID

1. SAJIA AFREN 18164095

2. MOUSUMI SARKAR 19164020

3. KAZI THASMIA KABIR 19164056

4. MD. AHSAN NOOR ABIR 19164059

5. JANNATUL KABIR 20364058

Date Of Submission August 08, 2020

 Letter of Transmittal

Date: 08/08/20

Dr. Dewan Niamul Karim

Associate professor & Adjunct Faculty, BRAC University, 66 Mohakhali ,Dhaka.

Subject: Submission of Report on “ Managing Business Environment & Its Impact On

Organization Performance”

Dear Sir,

It is a great pleasure to present the internship report titled “ Managing Business

Environment & Its Impact On Organization Performance” which was assigned to me as a

partial requirement for the competition of Masters of Business Administration degree. It is

our honor to work for a leading organization of Bangladesh and gain an in-depth knowledge

on lending process and monitoring techniques. Throughout the study, we have tried with the

best of my capacity to accommodate as much information and relevant issues as possible

and tried to follow the instructions as you have suggested. I tried my best to make this

report as much informative as possible. I am grateful to you for your guidance and kind

cooperation at every step of my endeavor on this report.

We could remain deeply grateful if you kindly take some pen to go through the report and

evaluate our performance.

Sincerely yours

Group No-1
Department of Business Administration BRAC University

Table Of Contents

Chapter 1 *Introduction

1.1 Rational Of The Study

1.2 Background Of The Organization
1.3 Objective Of The Study

Chapter 2 *Environment Analysis On Grameenphone

2.1 Recent Analysis On Grameenphone

Chapter 3 *Major Elements Of Grameenphone Environment

3.1 Internal Environment

3.2 External Environment

Chapter 4 *Organization Environment Impact

On Organization Performance Of Grameenphone

Chapter 5 *Recommendation

*Conclusion

References

Appendices
 List Of Figures

1. Elements Of Organization Environment

2. Ownership Grameenphone
 Chapter 1

Introduction
1.1 Rational Of The Study

The workplace environment impacts employee morale, productivity and engagement both

positively and negatively. The work place environment in a majority of industry is unsafe

and unhealthy. These includes poorly designed workstations, unsuitable furniture, lack of

ventilation, inappropriate lighting, excessive noise, insufficient safety measures in fire

emergencies and lack of personal protective equipment. People working in such

environment are prone to occupational disease and it impacts on employee’s performance.

Thus productivity is decreased due to the workplace environment. It is the quality of the

employee’s workplace environment that most impacts on their level of motivation and

subsequent performance. How well they engage with the organization, especially with

their immediate environment, influences to a great extent their error rate, level of

innovation and collaboration with other employees, absenteeism and ultimately, how long

they stay in the job. Creating a work environment in which employees are productive is

essential to increased profits for your organization, corporation or small business. The

relationship between work, the workplace and the tools of work, workplace becomes an

integral part of work itself. The management that dictate how, exactly, to maximize

employee productivity center around two major areas of focus: personal motivation and

the infrastructure of the work environment.

1.2 Background Of The Organization

*Company Profile

Grameenphone Ltd. is the largest mobile telecommunications operator in Bangladesh

in terms of revenue, coverage and subscriber base. The company was incorporated on

10 October 1996 as a private limited company. Grameenphone converted to a public

limited company on 25 June 2007. The company became stock listed and started its

trading at Dhaka and Chittagong Stock Exchanges from 16 November 2009. The

shareholding structure comprises of mainly two sponsor Shareholders namely Telenor

Mobile Communications AS (55.80%) and Grameen Telecom (34.20%). The rest

10.00% shareholding includes General public & other Institutions.

*Vision

Empower societies

We are provide the power of digital communication, enabling everyone to

Improve our lives, build societies and secure a better future for all.

*Mission

Grameenphone are here to help customers

We are exist to help their customers get the full benefit of being connected. Our

success is measured by how passionately they promote us.

*Values

Make it Easy

Everything we are produce should be easy to understand and use. We should always

remember that we are try to make customers’ lives easier.

Keep Promises

Everything we do should work perfectly. If it doesn’t, we always there to put things

right. We always concern about delivery, not over-promising. Grameenphone about

actions, not words.

Be Inspiring

Grameenphone being creative. we bring energy and imagination to our work.

Everything we produce should look fresh and modern.

Be Respectful

Acknowledge and respect local cultures. We want to be a part of local communities

wherever we operate. We want to help customers with their specific needs in a way

that suits way of their life best.

1.3 Objectives Of The Study

Broad Objectives

The broad objective of this report is to be achieving genuine and applied

understanding about organization environment and its impact. Try to be familiar with

the working environment of grameenphone organization and also know the internal

culture.

Specific objective

• To understand and analysis of the overall environment of Grameenphone.

• To evaluate the existing activities and techniques of Grameenphone.

• To study the internal and external environment of Grameenphone.

• Try to improve the policy and techniques.

• To relate theoretical learning with the real-life situation.

 Chapter 2

Environment Analysis On Grameenphone

2.1 Recent Analysis On Grameenphone Organization

We all go through a pandemic situation since February 2020, in every sector like economic

sector, banking sector, telecommunication, industrial and education side got affected by this

covid-19 situation. Organization have to be re-design their strategies, taking efficiency

decision, minimize their manpower, change layoff policies etc. which is totally change the

organization environment. Its impact on employees performance and hard to adopt new

challenges. As based on this situation we find some new initiative and changes at

grameenphone organization. Here is some new initiative of grameenphone which is related

to organization environment and performance:

*Virtual Practice

Grameenphone started virtual town hall with more than 1,600 employees amid the outbreak

of coronavirus. Before employee serve their work direct to direct but now the employee

more depend on technology which is adding a new culture. Employee gets more proficient

in virtual technics. Work size duration is minimized. This new initiative definitely impact

on employee performance.

*Innovation And Challenges

Towards the beginning of the pandemic in Bangladesh, Grameenphone launched a

campaign called ‘Bangladesh Challenge’ in collaboration with ICT division, a2i and

Google. The campaign urged everyone to pinpoint important locations such as hospitals,

commodity markets, mobile balance recharge points, Nagad/bKash point, and others in their

respective locality so that it becomes easily accessible to the public. So day by day

grameenphone take new challenges new innovation and influence employees to adopt new

projects which is change the organization environment regularity and motivated employee

to think innovative things.

*New Tactics Of Marketing

In the fight against coronavirus, frontline health workers are at the highest health risk of

contracting the disease. To support them, Grameenphone has committed to the handover of

50,000 Personal Protective Equipment (PPE) to the Ministry of Health, which have been

distributed to doctors working in DGHS designated hospitals. In that case we find the

change of organization marketing tactics now employees covered marketing portion through

social work.

*Joint partnership

Grameenphone has taken a joint initiative with BRAC, the world’s and Bangladesh’s largest

Non-Government Development Organization, “Dakche Amar Desh” to provide emergency

food assistance for the ultra-poor families of the country, who have been hit the hardest due

to the pandemic. Here employees introduced to new environment, new people and new

ideas which is change the organization regular mindset