EMAIL

TEMPLATES
Here are a few of my very basic email templates. These are just meant to be starters and for
you to personalize them as much as you can. Remember, you don’t wanna come off like a
robot. I would recommend to take some time, use these as bases and go through and rewrite
my words so they feel like they’re coming from you, adjusting them to your clientele.

I have several versions of each one of these which you can also do too (booked response for
families, booked response for couples, booked response for seniors, etc) in order to save even
more time. You can copy, paste, and save these templates as canned responses into your
client organizing system or into your email provider. In order to find out how to do this, just
google “how to create canned responses in (email provider).” Here is a link to a video if you use
gmail to follow.

Remember, these aren’t perfect and I’m not trying to pretend that my responses to situations
are always the right thing to say. These are what have worked best for me in my business with
the my types of clients over the years. The best advice I can give you in any situation dealing
with clients is to be sensitive to your clients’ while always being respectful and honest.

So how do you implement these templates into your workflow? I recommend getting a client
organizing program and copying and pasting your revised versions of these templates into your
canned responses. I recommend Honeybook all the way! It’s incredible and a business/life
saver. Use code “INDIA” for $200 off! You can also created canned response in your email
server, although they can’t be organized into a workflow like Honeybook does.

SENDING PRICING

Hey (names)!

Holy cow, that’s pretty awesome! (Insert excited statement here, this can be something copied
and pasted for every email). I’m still available (insert date), (shoot type) are always so much fun
to shoot!
(Here is where you make connections replying to any details they mentioned, try and make at
least 2-4, as well as share some sort of detail about you)

Attached is my Pricing Guide that goes over all of my packages, travel fees, frequently asked
questions, and anything else you’ll need to know! Look it over and let me know if you have any
questions which I’m sure you will, and if you’d like to hop on a quick phone call TO go over them
we can definitely do that!

Anyways, I wanna get to know you guys better! (insert questions you have for them to
encourage response and to build a relationship).

IF YOU’RE BOOKED

Hey there!

Awe man, it means a ton that you guys reached out to me and that you connected with my
work.

I’m unfortunately already booked out for that time, but I included some referrals below who have
similar style to me that I think you’d love! And of course, if you guys are interested in setting up
a pre wedding shoot or an anniversary shoot although I can’t be there for your wedding, please
let me know (optional)! Congrats on your wedding!

(insert referrals)

IF YOU’RE NOT FEELIN’ IT (right off the bat)

Hey there!

Awe man, it means a ton that you guys reached out to me and that you connected with my
work.

I’m unfortunately already booked out during that time as my schedule is already filled up, but I
included some referrals below who have similar style to me that I think you’d love! Congrats on
your wedding and best of luck.

(insert referrals)

IF YOU’RE NOT FEELIN’ IT (before any contracts)

Hey!

Although this was a really tough decision for me, I have decided that I think it’s best we go our
separate ways because we don’t see eye to eye with some things that I feel are important to my
process and the way I work. I want to be sure you have the best photographer experience
possible and I think you’d have a really great experience with someone who better understands
you and provides what you guys are wanting already! Thank you so much for considering me. I
wish you the best of luck.

GETTING GHOSTED

Heya!

I just wanted to follow up with you and see if you received my email, and if you have questions
about anything! I’d be happy to hop on a call to answer any questions or concerns, I know life
gets busy!

If I don’t hear back from this email, I will assume you have gone another direction.

Have a good one!

DEALING WITH DISCOUNTS

Sorry, I don’t offer discounts and am firm on it! I really hope we can still make something work!

(Yep. Simple as that. Trust me.)

WHEN MOM/SIS/PLANNER REACHES OUT FOR THEM

Hey there!

That’s so exciting they’re getting married! (customize/personalize who you’re talking to, whether
its family or the planner). That’s awesome you’re helping them plan their day and easing some
of their to do list. I actually prefer to get to know the couple through emails leading up to the
wedding. If you want to cc them on these emails (or I can do it if you send me their info) so you
can help tackle the logistics once we get to that stage, that would be awesome! Until then, I’ll
take it from here with the couple!

Thank you so much for helping out, crossing fingers we’ll be chatting soon!
So there you are! My basic email templates that I use and customize when needed. Feel free to
reword, add, take away, and adjust as much as you need to make it feel like it’s coming from
you. You’ve got this!