Paytm, a Noida based company, now valued $18 billion is changing the way Indians pay their bills.

Digital
India and demonization gave the boost Paytm needed and now Paytm is giving a strong competition to
foreign companies like PayPal, and Google Pay, to name a few.

Paytm is an e-commerce company majorly recognized for its mobile recharge and bill payment services
but a very less percentage of people is aware of the other services being offered by Paytm.

Paytm has already begun and an effort in making India a cash-less market has already been started by
Paytm in the form of O2O in order to spread awareness and give rise to cash counters that can work as
points where customer can pay cash and get instant Paytm cash on the go in seconds or vice-versa in
case of dire need.

The problem facing this plan is the lack of awareness in peoples regarding Paytm its schemes and its
working model. Many people hold grave misconceptions about the company as they fail to understand
how the company is being able to thrive after offering cashback at such a huge rate.