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Facebook Marketing Mix Analysis

Facebook was founded in 2004 by Mark Zuckerberg and originally for Harvard students. It later expanded to other colleges and those over 18, and now 13+. Facebook's mission is to connect people and make the world more open. Key features include News Feed, Wall, Photos, Videos, Notes, Gifts, Status, and Events. Facebook is free to use and makes money through advertisements. It can be accessed on devices worldwide through its websites and mobile apps. Facebook has over 2 billion monthly users and 44,000 employees. The process to create a business page involves first making a personal page and then a business page.

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raj chopda
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99 views11 pages

Facebook Marketing Mix Analysis

Facebook was founded in 2004 by Mark Zuckerberg and originally for Harvard students. It later expanded to other colleges and those over 18, and now 13+. Facebook's mission is to connect people and make the world more open. Key features include News Feed, Wall, Photos, Videos, Notes, Gifts, Status, and Events. Facebook is free to use and makes money through advertisements. It can be accessed on devices worldwide through its websites and mobile apps. Facebook has over 2 billion monthly users and 44,000 employees. The process to create a business page involves first making a personal page and then a business page.

Uploaded by

raj chopda
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Sivani Salet

Enrollment Number: 91800425079


BBA (H) Sem 4- B
Introduction
• Facebook was founded in 2004 by Harvard
student Mark E. Zuckerberg with help from his
roommates Dustin Moskovitz and Chris Hughes.
• Facebook was originally for Harvard students
then expanded to other colleges then to anyone
over the age of 18, and now currently to anyone
13 years of age or older.
• Company Overview:
“ Facebook’s mission is to give people the power
to share and make the world more open and
connected. “
Characteristics
• News Feed
• Wall
• Photos
• Videos
• Notes
• Gifts
• Status
• Events
MARKETING MIX
Product
• It goes without saying that Facebook is in
service industry, and as a service it is a
brand name itself.
• The main products of Facebook are
Facebook itself, Instagram, Messenger,
WhatsApp, and Oculus. Messenger and
WhatsApp are instant messaging services,
while Oculus is a virtual reality technology
business. Both Facebook and Instagram are
social networking services.
Price
• Opening both a personal account and a
business account on Facebook is free. 
• The main source of Facebook revenue is
advertisement.
• Advertisers have different options to choose to
advertise through Facebook. For instance, a post
or a page can be promoted with as little as $2.00.
• If someone decides to advertise on Facebook on
the basis of CPC (cost per click), the average
cost per click would be around $0.27. If CPM
(cost per thousand impressions) is chosen, then
the average CPM cost is approximately $7.19
Place
• It is now available virtually everywhere in
the world.
• Users can access their Facebook accounts
from devices such as computers, tablets, and
smart-phones with the Internet connectivity. 
• Social networking service of Facebook is
available on mobile apps and on its websites
such as Facebook and Instagram.
• Advertisers can use these websites for their
advertising campaigns.
Promotion
• While Facebook is a tech company, it has used
word of mouth (one of the oldest methods of
promotion) very effectively.
• In addition to word of mouth, Facebook also
uses many other methods of promotion. For
instance, it directly recommends advertising
campaigns to Facebook business page owners.
• It also uses TV, billboards, newspapers, and
many other traditional methods of advertising
in some countries to take its name to its target
audience.
People
• The social network had 44,942 full-time
employees as of December 2019, up from
just 150 people in 2006.
•  Facebook has 2.27 billion monthly active
users as of October 2018.
• March 2019, Instagram has 1.1 billion active
monthly users. Interestingly, 500 million out
of 1.1 billion users use Instagram everyday.
Process
• Process usually refers to a set of actions
sequentially conducted in order to achieve
something. Different business functions may
have different processes.
•  the process of creating business pages with
Facebook is that the users must sign up and
create a personal page first and then they
can create a business page.
Physical Evidence
• Physical evidence usually refers to everything
customers see when interacting with a
business. Though the physical evidence is
very limited for a website, it can be said that
the Facebook website looks nice and has a
number of features to engage users well and
provide them with very good experience.
• Facebook has offices and data centres around
the world, which have state of the art facilities
and have a friendly and fresh ambience to the
workplace.

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